Green room case studies

Green Room is the UK’s fastestgrowing strategic retail design and delivery practice.

We’re only 10 years old, but with a team of over 40 experienced, progressive and ambitious individuals.

Our USP is our creativity combined with delivery and commerciality. We call it:

Creative Minds. Delivery Excellence. Commercial Results.

Creative MindsWe have a team of twenty 3D, 2D, digital and development designers, with natural flair and an understanding of how brands, products, staff, technology and customers interact in a seamless retail environment.

What Makes Us Different

Delivery ExcellenceOur clients tell us Green Room’s client services and project management team is second to none. We have huge knowledge, energy and passion to go the extra mile, along with specialist production managers, trusted delivery partners around the world and freedom of supply.

Commercial ResultsOur success is fundamentally based on driving our clients’ revenues by delivering exceptional creativity and service.

Our Key Projects

Vans: Bread & Butter Exhibition Stand, Germany 2012A prestigious 400 sqm stand created and installed at Bread and Butter, Berlin, which was delivered within budget and a day and a half ahead of schedule.

Vans: “Off the Wall” Event Pop-Up, Spitalfields Market

‘The store is absolutely fantastic. My managers are very happy with the actual fit-out. It is unexpected especially considering such a short lead-time. Good job Green Room! Thanks again guys, a really kick-ass job!’

Lucas Fortes Da Silva, Senior Retail Project Manager - VF Group

Supporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop, which successfully drove targeted brand awareness and sold through excess stock at full price.

Nike: Tennis Pop-Up, Wimbledon 2008A pioneering temporary pop-up shop, installed overnight in a local DVD shop. Designed to attract new customers to Nike tennis and hi-jack adidas’ sponsorship of the tournament with a focus on the story of Nike’s tennis icons at Wimbledon.

JD Sports: Football Concession, Oxford StreetA flagship football concession complete with hanging scarves, imagery, astroturf and JD football heritage logos. Highly commercial but rich in storytelling and character, the concept delivered a 35% YOY sales increase.

Oakley: Flagship Window Design: European Roll-OutA ‘Peace in the Chaos’ themed window campaign, which promoted Oakley’s technical range of ski and snowboard apparel, designed and delivered by Green Room in 55 outlets across 12 countries, in under 2 weeks.

Timberland: Flagship Window Displays, European Roll-Out

‘The team exceeded our expectations both in terms of the quality of the design, specification and delivery but also in terms of how they have been able to stretch our budget and go beyond the brief to include in-store point of sale furniture.’ Head of Retail Design and Communications, Timberland 

A highly successful nautical-themed window and VM campaign to launch the “Make Waves” campaign, drawing upon sculpted fibreglass, ropes, high-tech rubber, buoys and map-inspired graphic design. Installed in London, Paris, Milan and Munich.

Timberland: Window Display, Westfield Stratford CityResults: A highly engaging and technical window display, driving traffic and perfectly communicating the quality of the product.

‘The windows seemed to be attracting their fair share of attention from passing shoppers. The visual merchandising of the boots and water taps in the window are the store's standout feature.’ John Ryan, Retail Week

Timberland: Earthkeeper Pod, Europe 2012An experiential sustainability pod which promoted awareness of new recycled footwear ranges, initially launched in NYC, developed and implemented by Green Room for Timberland’s SS 2012 International Conference in Lisbon, Portugal with future European destinations for 2012.

Nobis: Concession, HarrodsA striking 'ice cave' concept designed to stop Harrods shoppers in their tracks and encourage them to explore the luxury product range.

‘Green Room were instrumental in creating a real brand splash for our first space within Harrods. Not only did they create a striking, atmospheric ‘ice cave’ concept that interrupted and engaged the Harrods customers, they also delivered a high quality solution within a challenging space. The visual merchandising focused on every small detail, achieving a luxury platform for our premium product.’

President, Nobis

The Body Shop: Vintage Pop-Up Concept, Vintage at Goodwood FestivalDesigned to attract and engage a wider audience through a shift in brand furniture style, a quirky vintage theme, demonstrations and makeovers, unique sampling opportunities and vouchers for local redemption.

‘Green Room captured perfectly the past and the present of The Body Shop, bringing together a space that delighted everyone; we absolutely love it.’ Retail Operations Director, The Body Shop

Citroën: DS Pop-Up Showcase, Westfield LondonAttracting a younger, female audience to the DS range, through ground-breaking multichannel design and measurement in a relevant location.

“Green Room have challenged our brief, pushed our boundaries and engaged in the commercial reality this project seeks to deliver. The end result is way beyond our original vision.”

National Franchise Manager, Citroën

Citroën: DS Pop-Up Showcase Result Measurement Programme, Westfield

Sample audience recognition figures from Nov 14th 2011 - Jan 6th 2012: 1 Total viewers so far = 80,4242 Total opportunities to see (individual OTS) = 597,7173 Average attention span = 3.4 seconds4 Over 30% of viewers looked for more than 9 seconds.5 Average daily viewers = 1,8386 Busiest day by far was 26th December (Boxing day) @ 6,542 OTS7 Of that entire audience 54% were male and 41% Female

The measurement of visit levels, audience interest, behaviour, demographics and attention span, through visual recognition software, used to analyse performance and inform on-going development of the retail space and brand activity.

Mercedes-Benz: Window Concept (Fashion Week), BrentfordIn line with Mercedes-Benz sponsorship of London Fashion Week, this concept included bespoke-built giant fashion accessories and catwalk spotlights, to support existing ATL campaigns and to attract affluent, female visitors.

Mercedes-Benz: Window Concept (Christmas), BrentfordAn International award-winning concept which injected festive fun into the large scale window through themed product dressing, transforming cards into Christmas reindeer, as well as lively snowflake projections.

smartworld: Experience Centre An experiential brand area with Mercedes world which exploits digital media and projections to showcase the brand’s playful nature and to educate on product ranges and customisation opportunities.

M&S: Fine Wine POS, UK Roll-OutInteractive POS designed (and delivered) to grow the Fine Wine category using premium, versatile shelving display and interactive video content which encouraged up sell to a more premium bottle as well as educating and engaging consumers.

“Genius!”

Director of Creative Services, Channel Marketing and Events in North America 

The creation of an easy to transport Mobile Demonstration Unit created a modular display that reduced transport costs, staffing costs and assembly time and was used for demonstrations in independent retailers with no permanent brand presence.

Sony PlayStation Move: Mobile Demonstration Unit - EMEA

Sony PlayStation Move: Interactive Tether Display – EMEAAn innovatively designed piece of sampling furniture which uses a unique rear tethering system to create the most true to life gaming experience for wireless controllers whilst reducing damage, theft and excess staffing costs.

W Series Walkman DisplayThe new ‘W’ series Sony walkman demonstrated the product as it was intended to be worn - allowing the customer to fully interact with the headphones. The features and benefits clearly promoted the USP of the W series and were translated for each territory throughout Europe.

Contact Details

Get in touch:

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t +44 (0) 121 200 2828

www.greenroomretail.co.uk