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The Green Planet 2010 ICT for a Low Carbon Future
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Page 1: Green Planet 2010

The Green Planet 2010ICT for a Low Carbon Future

Page 2: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

The Good News – ICT is Part of the Solution not the Problem

• The Green Planet has documented the facts that:– ICT can clean up its act

– ICT can help other industries reduce carbon emissions and achieve carbon neutrality

– ICT helps monitor climate change

– ICT drives sustainable business through ‘travel free’ communications

– ICT provides remote communities with access to the rest of the world without displacement

– ICT can play a role in environmental protection from and adaptation to climate change

– ICT Plays a role in minimising carbon displacement

– Innovative ICT solutions are being adopted in developed and in emerging markets where ‘necessity is the mother of invention’

Page 3: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

The Bad News – Nobody’s Listening

• ICT has been left off the agenda at COP15.• ICT is not recognised at government level as part of the solution.• The ICT sector is not lobbying effectively.• The ICT sector is not collaborating in its efforts to be heard.• There is no single entity that represents the interests of ICTs when it comes to the sustainability

message.• There is no central resource for business, government and/or education to learn about the role

ICT has to play.

• This is a role that the Green Planet can play...........

Page 4: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Green Planet – Highlights

• Launched February 2009 to report on the impact of ICTs on the environment

• 100 interviews and case studies on 4 continents

• 15 Webisodes released + 7 COP15 Special Reports

• 120,000 videos viewed• 1,000,000 mailers sent• Green Planet Events held in Barcelona,

Singapore, London and Geneva– GP Launch @ MWC 2009– Cocktails in London, Singapore and

Geneva– VIP premier/preview with keynote from

ITU SecGen

• 400 GP memory sticks distributed to VIPs

• Endorsed by ITU, GSMA, TIA

Page 5: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Highlights - VIP Participants in Green Planet Filming

Page 6: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

The Editorial Cornerstones for The Green Planet 2010

• Green Carriers – 12 Carrier Case Studies in 2010

• Europe– Vodafone– Telefonica– BT– Telenor– Orange

• Asia Pacific– Singtel– Telstra– China Mobile– NTT– Bharti

• North America– AT&T– Verizon– Bell Canada

Page 7: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

ICT in Action– 12 Episodes in 2010

Proposed Case Studies

• Traffic Information On Mobile Phone, Optus

• Bus Information System, SK Telecom

• Smart Metering For CSG, China Mobile

• Dematerialisation Services From Mobile Broadband Network, Telstra

• Groundwater Monitoring Solution SK Telecom

• Weather Stations, Ericsson, GHF, WMO And Zain

• EIS Flood/Cyclone Alert, Grameenphone And Teletalk, Bangladesh

• Vehicle Energy Efficiency “Show Hyundai-motor Mobile Service”, KT

• Alertme.Com, Home Energy Management Technology, UK63

• Sponsor 1 Case Study

• Sponsor 2 Case Study

• Sponsor 3 Case Study

Page 8: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

The Green Planet – Partner Package, 2010

• Key Brand and Communications Elements– Sustainability Survey January/February 2010

– Green Planet Preview and drinks at MWC 2010

– Green Planet Filming Journey throughout 2010

– Green Planet Webisodes – 2 a month• 12 x Green Carriers• 12x Case Studies

– Green Planet Features and Interviews – Support Material to Webisodes

– Green Planet promotional campaign• EDMs to TTV, GSMA, TIA and ITU Communities + Other Partners• 3 x Regional Screenings• TelecomTV• PR Campaign – Dedicated PR Partner to project plus Partner Communicaitons Activity

– Green Planet Podcasts

– Acess to all video footage

– Acess to all still photography

Page 9: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Green Planet Partner Engagement – The Videos

• Sponsor logo in pre-film stings• Sponsor logo in all supporting video stings• 1 bespoke 5-6 minute case study (value $35,000)• 3 Full length executive (value $21,000)• Branding at Screenings• In-venue signage at screenings• 10 Screening invitations• Congratulations video message• 30” spot pre and post screening• Executive placement in film• Product placement in film• Case Study placement in film

Page 10: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Green Planet Partner Engagement – www.greenplanet-tv.com

• Promoted in all print, website and e-marketing collateral - at least 150k p.m.

• Includes Sponsorship Package for TTV Futures on Sustainability

• Branding on all Content posted from Green Planet journey

• Branding in all Green Planet Video Features

• Branding in all Supporting Interviews

• Branding in all Sponsor interviews

• Skyscraper/headline branding - TTV home page and GreenPlanet

leader board

• Sponsor micro-site created with link from home page

• Sponsor sting in all video features and all video interviews hosted on web-site

• Sponsor branding on all supporting html email campaigns

• Green Planet area on all TTV promotional mailers

• Dedicated Green Planet campaign starts January minimum two mailers

per month to TTV community

Page 11: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Green Planet Partner Funding Requirements

• Partner Options– 3 partners @ £100k per partner

• Advertising Options– Green Planet Community Partnership options follow

Page 12: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Green Planet Community Partners - £15,000 p.a.

• Annual Partnership Subscription Starting April 1

• Green Planet Partner Benefits– Partner Area within Green Planet

Community on TelecomTV to present green credentials

– Ability to update partner area with news, downloads, video, etc throughout the year

– Logo Branding within Green Planet community area as partner

– Logo Branding on all Green Planet promotional mailers as partner (est. 1 million plus mailers per annum to TTV and partner lists)

Page 13: Green Planet 2010

All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.

Green Planet Community Partnership

• Benefits continued..– TV interview filmed during 2009 and

appear on Green Planet TV home page and partner area. (Must be on Green credentials and shot in TTV studio or at an event where TTV already present to minimise carbon footprint)

– DPS in Green Planet coffee table book to present green credentials. Book will have a limited edition VIP print run on recycled paper (1-1,500) and also appear and be downloadable as e-book on Green Planet

– Credit as community partner in film– Branding as partner at Green Planet

film screenings in US, Asia, Europe and at ITU World Telecom 2009

– Invitations to screenings for corporate hospitality

Page 14: Green Planet 2010

Thank you