Integrating Green Marketing initiatives into every aspect of the organization
Jun 09, 2015
Integrating Green Marketing initiatives into every aspect of the
organization
GREEN MARKETINGGreen marketing is the marketing of product that is enviourment friendly . This involve broad range of activity :- Change in production process Services based Modifying advertisement. Environmentally friendly
The changes are being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community
WHY GREEN MARKETING?• Cost Factor:- Cost factors related with waste disposal, or
reductions in material usage forces firms to modify their behaviour.
• Competitive Advantage :- Firms marketing goods with environmental characteristics will have a competitive advantage over firms marketing non-environmentally responsible alternatives
• Government Pressure:- Governmental bodies are forcing firms to become more responsible
• Social Responsibility:- Organizations believe they have a moral obligation to be more socially responsible
Benefits Of Green marketing
• Environmental benefits• Business Benefits• Consumer based• Innovation in product and operation• Economic benefit
ACTIVITIES EFFECTING GREEN MARKETING
•Packaging Changes
•Modifying Advertisement
•Changing production process
•Product Modification
•Shifting to the online space
Packaging changes
Mc Donald’s replacing its clamshell packaging with paper packaging
Changing production process
Nokia recycling its old worn out handsets donated by customers
PRODUCT MODIFICTION
MAHINDRA E2O & TOYOTA PRIUS.
Modifying Advertisement
Idea promote agreen lifestyle byAdvertising.
Employees remind email recipients to think
about the environment before printing. Mobile marketing, Social media, Email marketing, Display advertising, Search marketing
Shifting to the online space
Industries involved
Automobile Industry
Paperindustry
Service Industry
TelecomIndustry
Some interesting facts
• Digital marketing was projected to reach $25.6 billion in 2009, and reach $55 billion, 21 percent of all marketing spend, by 2014
• One Recycled tin can would save enough energy to power Television for 3 hours
• One recycled glass bottle would save enough energy to power a computer for 25 minutes
• Recycled paper produces 73% less air pollution than if it was made from raw material
"The only way of finding the limits of the possible is by going beyond them into the impossible."
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