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Integrating Green Marketing initiatives into every aspect of the organization
13

Green marketing

Jun 09, 2015

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Marketing

jyoti Singh

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Page 1: Green marketing

Integrating Green Marketing initiatives into every aspect of the

organization

Page 2: Green marketing

GREEN MARKETINGGreen marketing is the marketing of product that is enviourment friendly . This involve broad range of activity :- Change in production process Services based Modifying advertisement. Environmentally friendly

The changes are  being influenced by a  firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community

Page 3: Green marketing

WHY GREEN MARKETING?• Cost Factor:- Cost factors related with waste disposal, or

reductions in material usage forces firms to modify their behaviour.

• Competitive Advantage :- Firms marketing goods with environmental characteristics will have a competitive advantage over firms marketing non-environmentally responsible alternatives

• Government Pressure:- Governmental bodies are forcing firms to become more responsible

• Social Responsibility:- Organizations believe they have a moral obligation to be more socially responsible

Page 4: Green marketing

Benefits Of Green marketing

• Environmental benefits• Business Benefits• Consumer based• Innovation in product and operation• Economic benefit

Page 5: Green marketing

ACTIVITIES EFFECTING GREEN MARKETING

•Packaging Changes

•Modifying Advertisement

•Changing production process

•Product Modification

•Shifting to the online space

Page 6: Green marketing

Packaging changes

Mc Donald’s replacing its clamshell packaging with paper packaging

Page 7: Green marketing

Changing production process

Nokia recycling its old worn out handsets donated by customers

Page 8: Green marketing

PRODUCT MODIFICTION

MAHINDRA E2O & TOYOTA PRIUS.

Page 9: Green marketing

Modifying Advertisement

Idea promote agreen lifestyle byAdvertising.

Page 10: Green marketing

Employees remind email recipients to think

about the environment before printing. Mobile marketing, Social media, Email marketing, Display advertising, Search marketing

Shifting to the online space

Page 11: Green marketing

Industries involved

Automobile Industry

Paperindustry

Service Industry

TelecomIndustry

Page 12: Green marketing

Some interesting facts

• Digital marketing was projected to reach $25.6 billion in 2009, and reach $55 billion, 21 percent of all marketing spend, by 2014

• One Recycled tin can would save enough energy to power Television for 3 hours

• One recycled glass bottle would save enough energy to power a computer for 25 minutes

• Recycled paper produces 73% less air pollution than if it was made from raw material

Page 13: Green marketing

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