GREATER STATESVILLE GTR SVL COMMITTEE OF ONE HUNDRED 0 9 A N N U A L M E E T I
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GREATER STATESVILLE
GTR SVLCOMMITTEE OF ONE HUNDRED
2 0 0 9 A N N U A L M E E T I N G
2009 Challenges
Unemployment rate between 12% and 13%
Business closures Tight capital Reduced corporate revenues 1Q Very slow
Site Selection magazine #1 Micropolitan for new and expanding industry
All-America City Award Site Selection magazine Top
Economic Development Group award
Strong finish with 4 announcements in final 6 weeks
2009 Positives
Piedmont Rubber Recycling
Existing industry expansion
Manufactures rubber mulch from recycled tires
Moved to larger building (Hanes)
40 new jobs $2.7 million new capital
investment
Talon Systems
Manufactures ready-to-assemble furniture and organizer systems
Bought Canac building 150 new jobs $3.5 million new capital
investment
Providência USA
Confirmed earlier announcement
Manufactures nonwoven fabrics
Building at West Park 50 new jobs $70 million new capital
investment
Providência USA
Providência USA
West Park construction siteJanuary 2010
Commercial VehicleGroup
Existing industry expansion
Manufactures OTR truck seating
40 new jobs $1.7 million new
capital investment
Snider Tire
Existing industry expansion
Retreads OTR truck tires
40 new jobs
JS Fiber
Existing industry expansion
Manufactures bedding and similar home goods
Opening outlet store 5 new jobs Renovating unoccupied
building on I-40
Kooks Custom Headers
48 new jobs Adding second shift 2Q
2010, additional 14 jobs
Facility opened July 2009
Project pipeline Product development SBP shell building Convergent study Incentive policies BRE & Marketing
Looking Ahead to 2010
0
5
10
15
20
25
30
1Q '09 2Q '09 3Q '09 4Q '09 Current
Looking AheadProject Pipeline
SBP Shell Building
Strong activity Variety of client types
Product Development
Statesville Airport Barium Springs Technology
Park Troutman-LKN Business
Park Data Center Sites
ConvergentStudy
• Surveyed Statesville business and community leaders
• GSDC effectiveness and future directions
• Positive results
Powerful “closing” tool
Market-driven Will be even more important
as competition for jobs and investment heats up
Incentive Policies
Industrial outreach Partner referrals Expansion assistance Retention “intervention” Corporate training Community-building
BRE Activities
BRE Activities
100
150
200
250
2007 2008 2009
Industrial Outreach Visits
BRE Activities
50
70
90
110
130
150
2007 2008 2009
Partner Referrals
BRE Activities
0
5
10
15
2007 2008 2009
New Expansion Projects
BRE Activities
Pending
Dead
Announced
New Expansion Projects
Online Advertising Print Advertising Email Marketing Social Media Live Event
MarketingGreater Statesville
Google AdWords 3001 Clicks in 2009 9 Million Impressions in
2009 588 Clicks in 2008 1.2 Million Impressions
in 2008
Online Advertising
Print Advertising
The Growing Edge eNewsletter
Front & Center eNewsletter
Breaking News Alerts
Email Marketing
Increased presence on Facebook, Twitter and LinkedIn
Drive “conversations” 500 Fans on Facebook 1000 Followers on Twitter 500 LinkedIn Contacts
Increased presence on Facebook, Twitter and LinkedIn
Drive “conversations” 31 Fans on Facebook 144 Followers on Twitter 348 LinkedIn Contacts
Social Media
Corporate Training Workshops
Breakfast Buzz
Live Event
Community Outreach Iredell Manufacturers
Council GSDC Webinars?
Thank you for yoursupport of Greater Statesville
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