Grape Wine Akshay

8/4/2019 Grape Wine Akshay

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To ,

Shusmita

mukarji


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TAVERN: An establishment licensed to sell alcoholic beverages to beconsumed on the premises.


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Vision: The vision of Blue Grapes is toprovide friendly experience to the customersand to provide fast service and best qualitythat creates long term & healthy relationshipwith them.

MISSION STATEMENT: Stay ahead byintroducing innovative products that createsa profitable outlet with a friendlyatmosphere, good food, and excellentservice where people truly enjoy coming.


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Do What is Right

Excellence in Performance

Commitment in Objectives

Teamwork

Quality


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Off-lately, the wine policy announced by the BJPGovt. in Karnataka has made drinking wine astyle statement.

The decision to promote wine in the circuit of

men and women, both young and elderly hasgiven a new identity to the State.

As of now, consumption of grape wine hasbecome the icing on the cake in all theme

parties. Permission given to consumers to retain upto 9 litres (Some of the main features of the Policy announced in 2008 )


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Target Market:- Age group > 24 years

- High class corporate

- Expatriates

- People who visit PUBs and BARs frequently

Competitors: We analyzed our competitors and studied them welland their offerings, the same target market and following were ourfindings:

- Product Range

- Ambiance

- Services


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Manyata Tech Park, Esteem Mall and GarudaMall are some places where wine tavernshave opened. Restaurants such as Toscano inUB City, Forum Value Mall in Whitefield, andDaddys Deli in Indiranagar 12th Main havegot wine tavern licences. Casa Piccolarestaurant is said to be in the process ofapplying for a licence.


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Objective: to understand the needs of ourcustomers better and what they wanted so that wecould deliver more than what they expect andsatisfy them to the fullest

Methodology: Through conversations with a varietyof groups of students, Corporates & expatriates wefound that their foremost priority was hygiene,wide range and good quality. With a generalcomparison made with pubs and bars they showed astrong inclination towards having variety inProducts. Hence, we made it our responsibility toprovide to our customers the necessary level ofhygiene, quality and variety.


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Unique Blending (Cock-tail)

Exotic AmbianceWide range of acceptable drinks


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Natural Still wines

Sparkling wines likeChampagne,Fortified wines like Port and

Sherry,Aromatic wines like sweet

and dry


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Italy

France

Spain

PortugalAustralia

In all the categories we have the blend of all typesof wines Both imported & domestic wines


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Fruits and vegetable juices

Cold, health and energy drinks

Exotic fruits

Snacks


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Criteria for location- M.G. Road Bangalore

2000 sq.ft

Traffic of target peopleSurrounding environment

Lifestyle and culture in the locality


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Kitchen

Bou

t

ique

Store

N

I


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Happy hours discounts

Event Management

Banners and wall paper in Hotels, Clubs and

ResortsTie up with Meru and Easy cabs

Logo


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Premium pricingCash discounts on membership cards

Party discounts

Human Resource

2- Managers(1 Back end + 1 Front end) 8- Girls + 3 Boys (Services)4- Stewards

1- chef


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Domestic supplies Importers


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Fixed Costs Amount

Rent Advance Rs 25 Lakh

Furniture Rs 35 lakh

Interiors Rs 15 lakh

Total Rs 75 lakh


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Operating Cost Amount

Rent Rs 28,80,000

Human Resource Rs 20,20,000

Inventory Rs 70 lakh

Promotion Rs 1 lakh

Total Rs 1,20,00000


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Variable cost Amount

Electricity Rs 1,20,000

Water Rs 24000

Telephone Bill Rs 24000

Pilferages Rs 1,20,000

Total Rs 2,88,000


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Cost Amount

Operating Cost Rs 1,20,00000

Variable cost Rs 2,88,000

Total Rs 1,22,88,000


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Cost Amount

Total cost Rs 1,97,88,000

Value of sales Rs 1,75,00,000

Cost of sales Rs 1,22,88,000

Gross profit Rs 52,12,000


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THANK YOU

The maker of this project daren,pritam,etc

Grape Wine Akshay

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