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Optimising Your Personal LinkedIn Profile – 10 tips www.businesstrainingmadesimple.co.uk #mymoTraining @mymoTraining Please post your questions throughout Public and in-house Training Courses - for any size business with a web presence - Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
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Google Hangout - Optimising your personal LinkedIn profile

Aug 20, 2015

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Page 1: Google Hangout - Optimising your personal LinkedIn profile

Optimising Your Personal LinkedIn Profile – 10 tips

www.businesstrainingmadesimple.co.ukwww.businesstrainingmadesimple.co.uk

#mymoTraining

@mymoTraining

Please post your questions throughout

Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.

Page 2: Google Hangout - Optimising your personal LinkedIn profile

Stats

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• LinkedIn launched in 2003

• Currently got 277,000,000 members

• 12 million in the UK

• LinkedIn operates the world’s largest professional network on the internet

• Professionals are signing up to join LinkedIn at a rate of more than 2 new members every second.

Page 3: Google Hangout - Optimising your personal LinkedIn profile

Summary

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1. Change your URL

2. Create a compelling ‘Headline’

3. Optimise the content throughout your Profile

4. Get to All Star

5. Personalise all messages (add context)

6. Look at your Profile everyday – be active

7. Don’t spam or sell, sell, sell

8. Be targeted

9. Get recommendations

10.Grow your authority via Groups

Page 4: Google Hangout - Optimising your personal LinkedIn profile

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1. Change your LinkedIn URL to your name.

10 Tips for Optimising Your Profile

Page 5: Google Hangout - Optimising your personal LinkedIn profile

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2. Create a search friendly and personal headline • Make your headline specific

• You get 120 characters

• Include your industry not just your job title

• Use keywords that people will use to search for you

• Consider adding a personal touch which can work as a conversation starter e.g. Cricket lover etc

Page 6: Google Hangout - Optimising your personal LinkedIn profile

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• Your headline is the first thing people see..

Page 7: Google Hangout - Optimising your personal LinkedIn profile

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1. Think about the aim of your profile. What do you want people to do?

2. If you want them to ring you add your number.

3. If you are selling a book add the website, if you are a blogger add your blog URL.

Page 8: Google Hangout - Optimising your personal LinkedIn profile

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3. Optimise the body content of your profile

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• Think beyond a ‘CV’

• Experience

• Education

Page 9: Google Hangout - Optimising your personal LinkedIn profile

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• Continue to use keywords throughout your profile to help your profile appear as high as possible in Google and LinkedIn searches

Page 10: Google Hangout - Optimising your personal LinkedIn profile

• Make use of your profile content to tell people everything about you that you want them to know.

• Give examples of what you/your business have done and can do for people

• Include some personal interests/ your passions / what you love so people feel like they know you a little bit. Use things that will compliment your personality and what you do/would like to do.

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Page 11: Google Hangout - Optimising your personal LinkedIn profile

• Upload rich media to engage people. If you are a blogger upload a link to your blog, a photographer upload some photos. Upload short videos showing people what you do. This doesn’t need to be a text only zone. Make it engaging and interesting.

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Page 12: Google Hangout - Optimising your personal LinkedIn profile

• Aim to get your profile as ‘complete’ as possible – ‘All Star’

• LinkedIn provide you with a level of completeness (Beginner, Intermediate, Advanced, Expert, All star)

4. Get to All Star

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Page 13: Google Hangout - Optimising your personal LinkedIn profile

4. Getting to All Star

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Page 14: Google Hangout - Optimising your personal LinkedIn profile

• You become more visible in searches when 100% complete

• It looks more professional

4. Getting to All Star

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Page 15: Google Hangout - Optimising your personal LinkedIn profile
Page 16: Google Hangout - Optimising your personal LinkedIn profile

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5. Personalise all messages

• When inviting people to connect don’t just use the standard message.

• Research has shown that people are more likely to accept and appreciate the connection if you provide some personal context

– e.g. Great meeting you at the conference the other day, I’d like to keep in touch by connecting on LinkedIn.

Page 17: Google Hangout - Optimising your personal LinkedIn profile

6. Endeavour to look at your profile everyday

• Every time you update your profile and share activity you are ‘visible’

• Visibility + Credibility = Profitability

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Page 18: Google Hangout - Optimising your personal LinkedIn profile

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7. Don’t attempt to spam or directly sell

• People will disconnect with you faster than you think if you try to sell to them

• Engage, listen and nurture your contacts

• Relevance is key

Page 19: Google Hangout - Optimising your personal LinkedIn profile

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• Use the Advanced search feature of LinkedIn

• You can drill down beyond age and title

• This can allow you to run highly targeted LinkedIn Ads

• Consider ‘Company Profiles’ - find people within organisations

• Useful if you want to promote a product or service directly to an audience

8. Be targeted

Page 20: Google Hangout - Optimising your personal LinkedIn profile

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Page 21: Google Hangout - Optimising your personal LinkedIn profile

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9. Get Recommendations

Page 22: Google Hangout - Optimising your personal LinkedIn profile

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Page 23: Google Hangout - Optimising your personal LinkedIn profile

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• Ask contacts, peers, clients colleagues etc for recommendations.

• Click your profile and recommendations and then you can simply select which contacts you want to get recommendations from.

• There is research to say that those users with recommendations grow credibility and are more likely to get requests for advice and to be found in searches.

• Use recommendations in other marketing materials and on your website.

Page 24: Google Hangout - Optimising your personal LinkedIn profile

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• Join relevant groups.

• Get involved in relevant discussions and share your knowledge.

• If there isn’t a relevant group for what you do – then you can easily create a

group.

10. Grow your Authority

Page 25: Google Hangout - Optimising your personal LinkedIn profile
Page 26: Google Hangout - Optimising your personal LinkedIn profile
Page 27: Google Hangout - Optimising your personal LinkedIn profile

Questions

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Next LinkedIn training courses – 25th March, 29th April, 28th May

Next Google Hangout ‘How to use Pinterest for your Business’ – 3rd April

Page 28: Google Hangout - Optimising your personal LinkedIn profile

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