Google App Engine & Compute Engine for Startups

Ngon [email protected]

Google AppEngine & Compute Engine for Startups

Content

●Google Cloud History●Why Google Cloud?●Case Study●Monetization●Review

Google Cloud History

Application as a Service: Gmail, Google Docs (2004)

Platform as a Service: AppEngine (4/2008)

Infrastructure as a Service: Compute Engine (6/2012)

Why Google Cloud?

Self-Hosted AppEngine Compute Engine

Free Quota No Yes No

Initial Setup Slow Immediately Immediately

Management Console

No Yes Yes

Development utilities

No Yes No

Scalibility Manual Auto Manual

Deployment Manual Auto Manual

Google Plugin for IDEs

Eclipse + Google Plugin for Eclipse

Management Console

AppEngine Console

Case Study●Product: SkyDoor News●Platform: AppEngine●Language: Python●Time: Early 2009●Experience

●Fast development: 3 days●Auto scaling: No need to care about DB, web servers●Free Quota could handle 40k visits/day until Google changed policy in Nov 2011

Case Study

MonetizationGoogle Adsense (Vietnam market)●CPC: $0.04 - $0.08●Page RPM: $0.2 - $0.4

Google Admob (Mobile apps)

Local ad networks●Admicro, VietAd, Ambient, NovaAds…

ReviewGOOGLE APP ENGINEPros●Fast Development●No initial cost●Tight integration with Google APIs●World-class infrastructureCons●Vendor Lock-in

ReviewGOOGLE COMPUTE ENGINECons●Too new●Expensive, compared to AWS●Servers only in US & Europe

Pros●Currently offer $2000 credit for startups :)

Q & A