Google Adsense - Malaysia

| Malaysia

What is AdSense?

A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.

banner ad

banner ad

custom search

What is AdSense?

banner ad

banner ad

search

Publishers getpaid whenreaders click on ads –

1. Pay Per Click 2. Revenue per

Impression

ad

ad

How does AdSense work?

Publishers make space for ads via display(banners, text, video) or custom search box

Google ad servermanages inventory of adspaces, giving publishers

access to large pool ofadvertisers

ADVERTISERS

Google adpartners bid forthose spaces viareal-time auction

PUBLISHERS GOOGLE AD SERVER Real-time-bidding e.g.

Websites: Banner Ads, Text Display

Mobile: Banner Ads, Text Display

Search: custom search function for sites

Video: AdSense in video content – via Interactive Media Ads

Types of AdSense

• Allows publishers access to a large pool of advertisers without the need to maintain individual partnerships

• Large pool of advertisers means higher competition, translates to more relevant ads

• Provides flexible ad controls to manage format, size and frequency

• Provide analytics tool for revenue optimization

How does AdSense help Publishers?

• Number of visitors to the site (volume of traffic)

• Source of traffic

• Country origin of traffic

• Topic and quality of content on site

• Quality of ads

Therefore affecting the click through rate (CTR)

Factors affecting Revenue earned:

How does Google optimize revenue for Publishers?

• Google AdSense enables the use of Scorecard to inform publishers with a summary of how well ad settings, web-pages and content are performing compared to other AdSense publishers

• Subsequently, Google makes recommendations based on best practices of ad placement, size and format. Changes recommended are followed by A/B testing process for effective measures

• Publishers can use Web Optimizer to run these recommendations on real-time traffic

Market Insights for Malaysia

Internet Users in Malaysia

- MY’s total population: 29.4 million- Presently est. 17.7 million internet users- Projected to grow to 25 million by 2015*

*Source: http://www.malaysiakini.com/news/244954

Search engine market share in Malaysia – Google tops

Google

Baidu

Yahoo

Bing

Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5&qpcustomd=my

72.8%

14.2%

6.39%5.36%

12.8m internet users on Google network

2.5m

1.1m

Smartphone Users in MalaysiaSmartphone penetration is at 63%, and tablet penetration at 39%, with instant messaging apps and mobile commerce driving growth*.

Source: http://www.theedgemalaysia.com/technology/253176-instant-messaging-driving-smartphone-uptake-in-malaysia.html Statistics by Ericsson ConsumerLab

Top E-commerce

sites in Malaysia

by ecommercemilo.com

Smartphone Users Behavior

Notify high growth categories for mobile usage, subsequently targeting app developers in those categories to promote AdMob as a monetization platform.

How do we grow AdSense in Malaysia?

1. Target businesses which are using AdWords for advertising –

1.1 target sites with highest page views – eg. mudah.my, malaysiakini.com, sinarharian.com.my, lelong.com.my, themalaysianinsider.com

1.2 suggest that they include AdSense custom features as an added revenue source, e.g. include custom search function on business blogs and forums

1.3 start with a small sample test and demonstrate results, then gradually expand to other pages of the business

How do we grow AdSense in Malaysia?

2. Target mobile commerce sites, game developers and video content providers 2.1 Direct outreach to mobile developers/agencies in Malaysia e.g. http://alphapod.com/, http://apptivitylab.com/ http://www.teratotech.com/

2.2 Participate in web & mobile conferences, such as the annual Malaysian Media Conference (MMC), Mobile App Developer Conference, Open Web Asia and NextUp.Asia

2.3 Partner with top video content creators and providers in Malaysia: e.g. Astro, ABN Media Group, Asia Media Group

How do we grow AdSense in Malaysia?

3. Notify market insights and trends* for potential partnerships

3.1 Smartphone penetration hits 63% in Malaysia in 2013, with tablet penetration** trailing at 37%

3.2 Malaysian spends 6.5 hours on apps daily on mobile, instant messaging and chat apps are more popular than games

3.3 Malaysians are confidently banking and shopping on mobile, 3 times more engaged in mobile banking and mobile commerce than Thailand, Indonesia, and the Philippines

3.4 Insights suggest that mobile businesses are a high growth target market for AdSense

*Source: http://www.nst.com.my/life-times/tech/app-loving-malaysians-1.375300**http://www.malaysianwireless.com/2013/09/ericsson-malaysia-mobility-report/

Project AdSense Revenue increase potential to publishers

http://openapplications.blogspot.sg/2013/11/financial-model-for-adsense.html

AdSense vs AdWords

• Google AdWords is for business owners mainly to create advertisements to appear on search, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites.

• Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.

AdSense vs DoubleClick

• DoubleClick is an ad server and ad-network similar to AdSense

• DoubleClick enables publishers to integrate third-party ad networks and direct advertisers on the analytics platform, along side Google Display network, to optimize CTR and maximize revenue. It enables real-time competition with Google AdSense and direct advertisers on publishers’ sites.

AdSense Alternatives

• http://atlassolutions.com/home - by Facebook

• Yahoo ad network• Microsoft ad network• http://www.adzerk.com/ - currently used

by Reddit• Open X• Adtech – by AOL• InMobi (for mobile)

As an OPG Account Manager

Daily tasks would include

- regular communication with current clients, ensuring that their Scorecard on analytics platform are healthy

- make recommendations to optimize revenue generated through AdSense and assist technical implementations and testing

- grow AdSense publishers’ accounts through deriving market insights, strategic partnerships and client outreach

About Google

Google is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software.

Incorporated by Larry (current CEO) and Sergey in 1998, Google.com is the leading search-engine network, with a market share of 70% globally.

Prepared by Izati Ngaliman, thank you sg.linkedin.com/pub/izati-ngaliman/13/341/497