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CapstonePresentation
James DavalosNora Quintal
Tuyet Nguyen
Ryan Bilyeu
Aaron SanchezDaniel Lizon
Marcos Gonzales
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Company Brief
Foune !"#$
%orl&ie o''ices
(nvestment Services (nustry
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External Analysis
The (nvestment Services (nustry
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Five Forces Analysis
(nustry Attractiveness
Rivalry Favora)le !st
Threat o'Su)stitutes MoeratelyFavora)le *n
Barriers to +ntry Favora)le ,r
Su--liers Favora)le .th
Buyer /o&er Moerately
0n'avora)le
1th
2verall Attractive
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Macro Environmental
Forces
Glo)al Sustainable energy Infrastructure Emerging markets (BRIC)
Social Protect environment
Technological Improved systems Less specialied I! Process time decreased"
Internet Communication #nline trading
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Macro Environmental
Forces
Governmental3/olitical Securities E$c%ange Commission (SEC)
Sarbanes$ley 'ct (S#*) +inancial Industry Regulatory 'ut%ority (+I,R')
+thical Inade-uately disclosed payments .se of market timing 'buse late trading .ntrut%ful reporting
+conomic Economy/s slo0do0n Sub&prime crisis 1ousing crisis
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Competitors Analysis
Strategy3/osition 2errill Lync% 3lobal 2arkets 4 Investment Banking
3lobal 5ealt% 2anagement
2organ Stanley Institutional Securities
3lobal 5ealt% 2anagement 3roup'sset 2anagement
3oldman Sac%s
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Internal Analysis
(nsie %all Street4s 5Blac6 Bo74
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Business
Definition/Mission
6efinition 3lobal Investment banking7 securities7 and
investment management firm"
2ission's far as our group could discern7 3oldman does
not %ave a mission statement"
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Firms
Management Style
Style8 Management )y o)9ective
Employee/s are given control over goal setting"
2anagement only intervenes 0%en somet%ing is
not going rig%t"
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rgani!ational Structure
+lat 2inimum c%ain of command
Efficiency is key
6ecentralied'ut%ority is delegated to divisions7 functions and
employees at lo0er levels"
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rgani!ational Controls
#utput Controls +lat and decentralied 8 focus on divisional and individual
goals
Culture Company values (fourteen principles)
Be%avior Controls Incentives suc% as pay raises and bonuses
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rgani!ational "alues
:lients come 'irst +iduciary responsibility
:reativity an (magination 'bility to avoid pitfalls ot%ers could not because
employee/s are c%allenged to 9t%ink out side of t%e bo$":
(ntegrity an ;onesty !rust is key in financial industry
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Competitive A#vantage
Quality Focuses on having the greatest-rouct lines an managing a''airsin all as-ects o' )usiness
(nnovation Leaer in ne& -roucts an-rocesses
+''iciency Focuses on streamlining -rocesses
