Gokhanet

EUROPEAN UNIVERSITY OF LEFKE

FACULTY OF ARCHITECTURE & ENGINEERING

DEPARTMENT OF COMPUTER ENGINEERING

GÖKHAN ÖZKÖK

282364

ENGG437

ENTREPRENEURSHIP & LEADERSHIP

ASSIGNMENT#2

GökhaNET

Internet Marketing Services

What is Internet Marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one

time, Internet marketing consisted mostly of having a website or placing banner ads on other

websites. On the other end of the spectrum, there are loads of companies telling you that you

can make a fortune overnight on the Internet and who try to sell you some form of "Internet

marketing program".

Overview of Internet Marketing Services as a Business

Internet marketing services are in high demand in an industry that is growing by leaps and

bounds. Anyone who has an online business presence needs to know how best to effectively

market their website on the Internet and most will consult an Internet marketing firm for

assistance. That's where the independent Internet marketing specialist comes in. And, because

there are so many facets of Internet marketing, an owner of an Internet marketing firm might

decide to provide a wide variety of Internet marketing services or specialize in only a few.

Marketing Potential & Business Plan - Strategy

Of all of the components of Internet marketing, prospective customers and clients expect a

business to have a website. In fact, not having one could raise a red flag to a prospect. Online

usage has become so pervasive today, many prospects might easily choose to do business with

a company that they can get up-to-date information on 24 hours per day, 7 days per week.

Even a business that only has very local customers, such as a single location restaurant or shoe

store can benefit from having a website and engaging in online marketing. And, those

businesses whose customers are not restricted to a geographical area might have a difficult time

finding an alternate method of attracting customers that offers the reasonably low expense and

worldwide reach of a Web presence.

Because of the "virtual" nature of most home businesses, websites, if not an absolute necessity,

can certainly provide benefits to a home business operator. Since most home-based businesses

don't have a physical location, a website provides an inexpensive means for prospects to get to

know what you do or what you sell and can even be a "storefront" for selling goods and services

directly.

The Internet has greatly enabled home businesses to prosper because of the reasonably low

cost to start and maintain a web presence. Therefore, Internet marketing should be part of

your business plan and your marketing strategy.

Advantages of Internet Marketing

Marketing is an essential component for product proliferation and adoption across the targeted

audience. Conventional marketing strategies have always been associated with a hefty budget

and market research requirements. As the world is becoming smarter and more efficient people

across the globe have started realizing the benefits of Internet Marketing. Internet has been able

to penetrate all parts of the globe. Businesses and humans are not limited to a particular

geography and all corners of the world are facilitating from the ease and use of Internet

marketing initiatives.

There are too many advantages of using Internet marketing as the modern tool and strategy to

draw more customers to trigger unprecedented growth. Let’s explore some of the key ones:

Internet marketing has been more effective when measured on the aspect of product meeting the eyes of an end user.

You can design and woo your customers in a better way without much time and investments on an Internet Marketing enabled campaign. With less cycle time you can meet more needs of your customers when compared to conventional channel.

One of the best aspect of an Internet Marketing campaign is that it meets the eye of the target much faster and in a concentrated way.

You can manage your leads and convert them into opportunities in a faster manner too.

It has proven to provide a clear cut communication between the customer and the service provider.

Internet marketing leads to product innovation. Vendors are informed about the preferences and likings of the end user and they manufacture or present the services in a desired manner.

Proliferation of your service portfolio is pretty easy and simple online. Within no time you can create a campaign and send it across to major social networks including LinkedIn, Twitter or Stumble Upon. You can better your online revenues and increase your bottom-line over the period of time.

With better customer satisfaction and increased bottom-line you are sure to become a prominent entity in the segment of your industry.

More people admit to the fact that Internet marketing and an online presence can provide a more trustworthy image of self or business online. It has helped in new customer acquisition and growth even in the challenging times of recession.

Internet as an arena is growing year by year. More number of users are buying or are interested

in buying products and services online than ever before. Challenges will lie ahead for the

vendors to differentiate themselves in order to stay in the hunt of customer acquisition,

Retention and growth. Innovation through Internet and Internet marketing can help companies to

stay afloat and nurture their talent pool and strengths in correct direction.

So if you have been interested all this while in carrying out Internet Marketing efforts, make an

attempt now. Just ensure that you know your niche and the demands of customers well enough.

You are sure to grow your online business if you can offer value to your customers online.

Internet Marketing Patented Technological Services Examples

Some examples of Internet marketing services you may want to offer through your Internet

marketing firm are:

Email marketing

Article marketing

Web content freelance writing

Pay Per Click (PPC) advertising

Search engine optimization (SEO).

Many Internet marketing services firms offer all of these services because in a sense they all

mesh together.

While your Internet marketing services do not have to focus only on search engine marketing, it

is an area of Internet marketing that is in very high demand. Reading about Search Engine

Marketing will get you pointed in the right direction and will serve to give you some more ideas

about how you want to structure your Internet marketing firm.

Internet Marketing Services Groups and Organizations

SEOMoz

Search Engine Land

eMarketing Association

SEMPO (Search Engine Marketing Professionals Organization)

At the present time, internet marketing recommendations:

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a

company can use as a means of increasing sales - even if your business is done completely

online, partly online, or completely offline. The decision to use Internet marketing as part of a

company's overall marketing strategy is strictly up to the company of course, but as a rule,

Internet marketing is becoming an increasingly important part of nearly every

company's marketing mix. For some online businesses, it is the only form of marketing being

practiced.