Going live presentation

GOING LIVE 2013

Postgraduate

Live Project module

Sally Ievers

MA I TBA & MA TDM

Introduced in 2008 as a Live Project module when new programme of MA

Tourism Destination Management was introduced.

Taught on both ‘tourism’ postgraduate programmes as a Project

Management module.

The module provides the opportunity for students to apply the process of

project management to the live hospitality and tourism environment involving

an analysis of future sustainable products and market development strategies

for a client organisation.

H O W P R O J E C T S A R E C O M M I S S I O N E D

Ex international students now working in the

tourism industry

Industry contacts through academia

Visits to the World Travel Market

Links through EU projects

Direct approaches

PROJECTS

2008 Tourism Product Development and Market Development in

Madeira

2009 Tourism Product Development in Northern Cyprus

2010 Albergo Diffuso Concept Development, Cropani, Italy

2011 Developing Alternative Tourism Products, Gran Canaria

2012 Creative tourism and heritage products, Ayia Napa (Cyprus)

2013 Developing sustainable trails for a range of markets in

Fuerteventura

Live Project: Ayia Napa, Cyprus, April 2012

UCB in collaboration with the Mayor of Ayia

Napa, working with the local Cultural

Officer and the Regional Tourist Board

Remit: to devise new creative tourism

products in the destination which factor in

the local heritage resources (which had been

redeveloped from EU grants) in an attempt

to widen the tourism-base of the area.

Learning Outcomes:

1. To apply the stages in project management to the

undertaking of a live tourism/hospitality project brief.

2. To develop a range of higher level skills, including

teamwork, associated with project management.

3. To effectively apply theories, concepts and

techniques to the solution of a real industry issue.

4. To derive feasible and realistic proposals in meeting

the live project client's brief.

This module is run over a 12 week period.

In week one students sit a diagnostic/personality test

designed to determine whether they are a pragmatist,

activist, theorist or reflector.

From these tests students are put in to teams, ideally

of no more than 4. Students are not allowed to change

teams!!

They are notified of their groups the following day

and immediately start on their first of four pieces of

assessment:

EXECUTI ON PLAN

Project Execution Plan & GANTT chart (10%) – the

Execution Plan is the operational document for the

project. It outlines the roles of each team member, the

project deliverables, the scope of the project, and how

the project will be managed in terms of reporting etc.

I N T E R I M R E P O RT A N D P R E S E N TAT I O N

The Group’s Interim Report & Oral Presentation (20%) –

this is an update on the progress of the project (which will

include the ‘Weekly Updates’, GANTT showing progress

made to date along with some working ideas on their

proposed product; an opportunity to raise issues/concerns

and inform the sponsor on how the team are addressing

these issues/concerns.

F I N A L R E P O RT A N D D I G I TA L

S TO RY B O A R D

The Final written project (60%) – provides the key outputs of the project. This will be individually assessed by factoring in the contribution of each team member to the project.

The Final written project (60%) – provides the key outputs

of the project. This will be individually assessed by

factoring in the contribution of each team member to the

project.

The digital storyboard will also be submitted along with the

report. This should be a maximum of 5mins and all team

have to contribute to this task.

SELF REFLECTI ON

Individual reflection on the overall project (10%)

Critical part of project management – students

need to reflect on how , why and where they

would have done things differently in order to

improve for the next project!

FINAL STAGE

The best 3 or 4 projects are then sent to the

project sponsor.

In the case of Ayia Napa we even made it in to

the newspaper!!