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Gocella IP.xData Driven Marketing Solution

Copyright © 2014 Gocella All rights reserved. 2

The GocellaBuyer Intent Network

What is the Gocella Buyer Intent Network?

A data-driven marketing solution that uses

real-time web behavior and analytics to

identify buyers earlier in the research process.


How does the GocellaBuyer Intent Network work?

1) Every day, Gocella Buyer Intent Network tracks the

web and sees the content that millions of buyers

consume across millions of web pages.

2) Each night, we classify over 850 million Web Buyer

Intent signals by device, domain and Zip+4 location

matched with the product category, keywords, website

and pages where content was viewed.

3) Our unique Web Buyer Intent Data is paired with our

SAAS analytics and process automation solutions -

revealing a buyer’s web behavior to find, engage and

convert more prospects in less time and with less

expense.

4) We then match the IP addresses and emails back to

individual users and load them into our serving systems

to analyze, segment to begin campaigns and optimize


Gocella’s Web Buyer Mobile Intent Data is sourced from

across the entire web and matched to the device. This

approach is unlike other providers of “intent” that offer a

“walled garden” of publishers or a tiny “sandbox” of a few

websites.

The Gocella Difference.

We turn our Web Buyer Intent data into insight and action that enables

you to:

Discover your active buyers early in their research process – before

they come to your website or register in a form

Understand the product interests, trusted websites and buying stage

of your prospects

Diagnose your content requirements, production and delivery

planning based on buyer intent data, insights and best practices

Engage your buyers via relevant messages and offers delivered

through AdTech, MarTech and Sales Enablement systems

We call this “Web Buyer Intent Marketing”.

How much of your prospect’s

digital buying journey can your

team see?

Gocella helps you identify new

buyers, their interests and their

stage in the buying cycle – insight

that, until now, has been hidden

across the web and then take

action via mobile


How can The Buyer Intent Network drive more sales?

Discover active but hard-to-find

buyers earlier in their research

process

Analyze existing customers within

your current CRM system for fresh

insights into customer satisfaction and

loyalty.

Take marketing action in real time on

actual customers and prospect across

multiple marketing channels

Increase lead quality and dramatically

improve conversion ratios.

Find your active buyers as they research the web

Better understand your prospect’s “digital buyer journey”

Accelerate decision making and project prioritization

Optimize your content and buyer engagement efforts


Find ‘hidden’ customers and buyers that matter most.

More than 93% of the digital buying journey

occurs on the ‘unbranded web’ - not on your

website.

Our evidence-based approach combines

individual and collective web behaviors of your

target audience, searching for patterns that

identify sales-ready customers and prospects

in the past were undetectable.

To quote a Gocella customer:

The Buyer Intent Network is

“like lead scoring and re-

targeting the entire web!”


Products & Processes


The Buyer Intent FunnelListening for buying signals to identify the right audience at the right time.


Digital Ad SpendingCurrent trends for digital and mobile ad spending in 2014.


Gocella IP.x - Reverse URL & KeywordsTarget

Identify buyers based on competitor website visits and searches

1. Gocella targets 1 to 3 competitor website URLs

and relevant keywords

2. We scan target sites for the top keywords

driving searches and page views

3. Next we identify where that traffic is coming

from by provider

4. Geo Target by combining traffic source from

ISPs, Wifi Networks and matched to Zip+4

Files

5. Identify path to domain that consumer followed

to research and consume information (sites

competitors are buying media on)

6. Combine data and analyze the total unique

count by IP address and page views


Gocella IP.x - Reverse Audience TargetIdentify new buyers based on your ideal customer profile from your CRM

1. Gocella imports data from your CRM of closed

deals (by IP and email address)

2. We clone that audience to create look-alike

models, finding intent in audience segments

converting in non-intent based

3. Next we identify where that traffic is coming

from by provider

4. Geo Target by combining traffic source from

ISPs and WiFi Networks

5. Identify path to domain that consumer followed

to research and consume information (sites

competitors are buying media on)

6. Combine data and analyze the total unique

count by IP address and page views


Gocella IP.x - CRM Monitoring & TriggeringMonitor existing customers to maximize retention rates

1. Your CRM holds two vital match fields: IP

Address & Email.

2. Once connected to your CRM, Gocella

monitors customer’s intent 24/7 by analyzing

search, traffic flow, content consumed and ad

clicks

3. Predetermined triggers are sent to your team

so one or more actions can be initiated to retain

this customer.

Gocella helps increase customer retention by analyzing the online behavior of your current

customers. Using API and data feeds, we give you the power to engage with customers

displaying intent to purchase competitor products or services.

Gocella provides all the tools needed, dependent on your

specific CRM and DMP requirements.


Web Buyer Intent Data Targeting MethodsGocella helps you take Big Data, makes it Smart Data, and then makes it Actionable Data

Mobile Display: Target by device type,

OS, OS version, and browser

Facebook Advertising: By using Facebook

audience uploader we provide the phone and

email of the intent data to run Facebook ad

campaigns to our in the market file, superior

to Facebook-generated audience targeting

Desktop Display: IP addresses are

marketed to by location, time, ad unit sizes,

content for best Click Through Rates and

Conversion

Email: We extract users matched to CAN-

SPAM Compliant addresses and deploy with

optimization throughout the campaigns

Telemarketing: We extract users matched to

DNC compliant phone numbers, add

additional data if required, and provide these

leads for your call centers

Direct Mail: We extract users matched to

DNM compliant postal addresses, add

additional data if required, and provide these

leads to your direct mail providers


Presented For: Jeff Richards, Vloan

Presented By: Brian Rice

Phone: 973-943-9574

Email: [email protected]

Successful Serial Entrepreneurs

Decades of Broad Direct Marketing

Experience

Market leaders in Social, CRM and

Data Analytics

Customer Acquisition Experts

Strong Enterprise Relationships

Leading Edge Tech Development

The Team


Thank You

Gocella, Inc.

150 Bay Street Unit 909

Jersey City, NJ 07302

800-901-1969

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