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Goals and Focus Programme
9
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Page 1: Goal and Focus Programme Planning

Goals and Focus

Programme

Page 2: Goal and Focus Programme Planning

GOAL PLANNING and FOCUS PROGRAMME finalization is the first step if you want to have the right OD Model/Growth Model!

Page 3: Goal and Focus Programme Planning

Let’s start with our GOALS!

Page 4: Goal and Focus Programme Planning

Goal Planning for Sign Up, Ra, Ma, Re –

Finalize your goals as in GIP and GCDP for

Sign Up, Ra, Ma, Re

Use Marketing Planning guide/tool for Sign Up Planning

Use Excel sheet for Goal Planning if you do not have goals for 2014 or 2014-15

If you have goals for 2014 consider:

1. Are these your final goals across sub products?2. Do you need to make any changes depending

on what you have achieved now/your current pipeline?

3. High growth in all 4 programmes and low capacity/knowledge to make it happen in the entity for tier 1 and 2?

Page 5: Goal and Focus Programme Planning

We have our goals, what is

next?

Page 6: Goal and Focus Programme Planning

Our ambition is to grow a lot and sometimes we pick more programmes to grow in than we have the capacity to,

What is important is to FOCUS in a way that allows us to grow in the right way in the right programme/programmes!

Page 7: Goal and Focus Programme Planning

IT IS NO LONGER ABOUT you as an MC having a FOCUS Programme OR FOCUS

Programmes. IT IS ABOUT LCs having CLEAR what is their

FOCUS PROGRAMME!

For Tier 1 and 2 it is about EACH LC being clear on the one or two focus programmes for the LC (Based on your growth Model)It is about enough LCs having the national focus as their focus and some LCs also doing other programmes if needed!

For Tier 3 and 4, LCs should ideally have the SAME Focus Programme as the MC!

Page 8: Goal and Focus Programme Planning

What does focus MEAN?

Highest jump in relative

numbers in these 1 or 2

programmes

All resources aligned to growth in

these programmes

Enough LCs aligned to these programmes to meet the goals

Page 9: Goal and Focus Programme Planning

Recommendations for focus

programme

Tier 1 and 2 can have 2 focus programmes

Tier 3 and 4 1 focus

programme

Tier 3 if more than 10 LCs

then can consider 2 focus

programmes

Tier 1 having more than 15

LCs can balance growth in 3

programmes