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GO BEYOND TRADITIONAL SELLING SELL SMARTER, ACT FASTER. BE RELEVANT EVERYWHERE Jennifer Mouradian Solution Advisor Customer Engagement & Commerce SAP Hybris
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GO BEYOND TRADITIONAL SELLING SELL SMARTER, ACT …assets.dm.ux.sap.com/es-sap-forum-espana/2017/pdfs... · Native collaborate with Account team Pre-Built integration to SAP JAM Share

Jun 04, 2020

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Page 1: GO BEYOND TRADITIONAL SELLING SELL SMARTER, ACT …assets.dm.ux.sap.com/es-sap-forum-espana/2017/pdfs... · Native collaborate with Account team Pre-Built integration to SAP JAM Share

GO BEYOND TRADITIONAL SELLINGSELL SMARTER, ACT FASTER. BE RELEVANTEVERYWHEREJennifer Mouradian

Solution Advisor Customer Engagement & Commerce

SAP Hybris

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YOUR TOOLS DON’T DO WHAT YOU NEED

OF CRM DEPLOYMENTS FOR SALES HAVE POOR USER ADOPTION.

74%

SOURCE: CHIEF SALES OFFICER INSIGHTS

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THE NEW RULESSALES – BE AGILE and DATA DRIVEN

“By 2017, 65% of sales organizations will use smart phone and tablets to drive adoption and improve data quality for SFA applications”Source: Gartner

Smart engagements

- anytime, anywhere

Omnichannel Selling

Sales Effectiveness: More

time to sell

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SO, HOW DO YOU SELL SMARTER IN THE

DIGITAL ECONOMY?

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SELL SMARTER. ACT FASTER. BE RELEVANT. EVERYWHERE

INDUSTRY

SAP HANA CLOUD PLATFORM, INFRASTRUCTURE, INTEGRATION

SAP Cloud for Sales

REAL-TIME PREDICTIVE ANALYTICS

Sell Anywhere, Anytime

Turn Insight into Action

Sell More, Admin less

Know Your Customer

COMMERCE SALESMARKETING SERVICE

Sales force automation (SFA) solution

that empowers sales teams to sell smarter

SAP CLOUD FOR CUSTOMER

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WHAT IS: SAP HYBRIS CLOUD FOR CUSTOMER

SAP HYBRIS Cloud for Sales

End-to-End mobile solution from Lead to Quote

Real-time Analytics

Sales collaboration

Industry solutions

End-to-End mobile solution for field service

Customer service across every channel: email, web, phone, social, SMS

SAP HYBRISCloud for Service

SAP HYBRIS Cloud for Social Engagement

SAP Hybris Cloud for Service +

1:1 customer interaction through social channels

Integrated with Facebook, Twitter, YouTube etc.

SAP HYBRIS Cloud for Customer TRIAL

via SAPSTORE

Entry level Digital Cloud CRM for small teams, with sales and service enterprise-grade capabilities

Try for 30 days and then upgrade

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SAP HYBRIS CLOUD FOR SALES

Opportunity Management & Insight Easy Lead, Opportunity, Activity Management & timeline

Tailored sales methodology, Guided Selling

Competitor insight, Partner Management

Notes History

Account & Territory Management

Account & Contact Update, Merging, Relationship

management

360 Customer Intelligence, Change history

Territory management & Alignment

Collaboration & Social

Feeds, Followers and @mentions

Internal, Customers, Partners

Deal Sites, Social Selling

Integration Pre-built integration to SAP ERP & CRM, SAP JAM

Partners like InsideView, D&B 360, Xactly & more

Mashups with most other apps

Real-Time & Predictive Analytics Embedded & Custom Dashboards, Forecasting

Mash-ups with SAP BW & Business Objects

KPIs, embedded & ad hoc reporting

Broadcasting

Local & Global Administration

Groupware Integration

Full-Featured support for MS Outlook , Google

Gmail and Lotus Notes, Server side via

partner (e.g. Office 365)

Real-time, scalable, powered by SAP HANA

Simplified enhancement tools for power users

Easily extended for tailored UX and business processes

PlatformMobility

Complete mobile apps, no extra cost

Support for iPad, iPhone, Android, MS Windows, Watch

Responsive UI with Off-line support

Business Card Scanner

Quote & Order Management Integrated pricing and transactional document

creation with SAP ERP or CRM

Mobile online & offline order capture

CPQ through partners

Signature Capture

Visit Management & Execution Complete Activity and Task Management

Visit and Route Planning and Execution, Map Views

Survey Design and Execution

Productivity & Personalization Flags

Tags

Shelf

Quick Creates

Field Extensions

Workflow

Map Views

Graphical Views • Target Segments, Email Campaigns

• Promotion Calendar View

• Mass Activity & Lead Generation

Simple Marketing

Supporting the Spectrum of Industries: Manufacturing – Consumer Products – Services and

More …

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SELL ANYWHERE, ANYTIMEMOBILE FIRST APPROACH

Full-featured, seamless

experience from on-line to

mobile

Engage in real time with your

customers, manage your

activities, and track your

performance, even when

you’re offline

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TURN INSIGHT INTO ACTION

Access to real-time customer analytics and

sales data in the context of accounts and

opportunities to engage and connect with

customers in a personal, relevant way

Comprehensive customizable KPI tiles,

reports, and dashboards

Sophisticated analytics infrastructure

Simplified ad-hoc and custom reports

Deliver intelligence where needed

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EMAIL INTEGRATION

DESCRIPTION

Groupware integration allows for the sales rep to

easily link their appointments, e-mails, and tasks

with their accounts in the Cloud for Sales system,

keeping the interactions with the customers up to

date.

KEY DIFFERENTIATORS

Native support for Outlook, Lotus Notes and Gmail

DRIVE YOUR BUSINESS FROM

YOUR EXISTING TOOLS

Provide sales and service users with familiar

and easy to use environment

Bi-directional synchronization of:

Appointments – Tasks - Contacts

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EMAIL INTEGRATION - LINK CONVERSATIONS TO OPPTY

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COLLABORATION AND FEEDS

DESCRIPTION

Native collaborate with Account team

Pre-Built integration to SAP JAM

Share updates to Accounts, Contacts,

Opportunities etc.

Collaborate and share content with external

participants (customers/partners)

KEY DIFFERENTIATORS

Collaboration throughout all SAP application in the

business context

Leverage the collective genius

Improved sales efficiency

Always stay up to date

Holistic collaboration approach

KNOWLEDGE & OPERATIONAL BENEFITS

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KNOW YOUR CUSTOMER

Bring back-office to the front office.

Get back-office information pushed to you in

real-time so that you no longer need to hunt

for pricing, quotes or other order-to-cash

information.

With native SAP ERP and SAP CRM

integration and business application mash-

ups, you’re always effortlessly up-to-speed

on your customers and accounts.

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Leapfrog with Omni-Channel Selling,

Industries and Predictive Analytics

Differentiate with Experience, Insight,

Integration, and Industries

Common Components

SAP HYBRIS CLOUD FOR SALES

New Innovation Every Quarter

Extending the Core

Sales

Quotes

Collaboration &

Feeds

Leads

Territory

Management

Activities /

Groupware

OpportunitiesCustomer

InsightActivity Planner

Travel /

Learning

Offline Mobile

Product

Content &

Catalog Mgmt**

Analytics &

PredictiveMobility Integration Framework Key User Extensibility

Collaboration

& WorkflowCustomization Framework

= Build = Integrate, Partner

Sales MarketingAccounts /

Contacts

Products /

PricingSales Planning Forecasting

Visit Plans &

Surveys

CommissionsSales

Intelligence

SAP HANA CLOUD PLATFORM

#1 #2 #3

** = Integration with Hybris

Partner

Management

Next-gen.

User Exp.

IndustriesEmbedded

Predictive

Analytics

Sales

Performance &

Effectiveness

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SAP STRATEGY FOR SALES LEADERSELL SMARTER

SELL ANYTIME,ANYWHERE

TURN INSIGHT INTO ACTION

MORE TIME SELLING -LESS ADMIN

KNOW YOUR CUSTOMER

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Marketing Assets

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CUSTOMERS

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SAP HYBRIS CLOUD FOR CUSTOMER

CPG &

Life Sciences

Manufacturing Services & Public Sector

Retail & Wholesale

High Tech & Telco

Media, Sports,

Entertainment, Travel

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Feel free to connect with me at :

[email protected]

www.linkedin.com/in/jennifermouradian/

©

THANK YOU!