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Gluten-Free Sweets With A Japanese Twist: Simply Yummy Luane Kohnke December 11, 2013
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Gluten free Marketplace Trends 2013

May 12, 2015

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Health & Medicine

Luane Kohnke

This presentation is an overview of the gluten-free marketplace for the USA in 2013.
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Page 1: Gluten free  Marketplace Trends 2013

Gluten-Free Sweets With A Japanese Twist: Simply YummyLuane KohnkeDecember 11, 2013

Page 2: Gluten free  Marketplace Trends 2013

Yummy Yes! Good For You??

Page 3: Gluten free  Marketplace Trends 2013

Our AgendaThe Basics: What, Who, Why

The Trends

Baking Tips & Me!

Page 4: Gluten free  Marketplace Trends 2013

Demystifying Gluten-Free

Page 5: Gluten free  Marketplace Trends 2013

Gluten Is The Protein Element In:Wheat

Rye

Barley

Page 6: Gluten free  Marketplace Trends 2013

Gluten Gives Baked Goods:Elasticity

Structure

Texture

Page 7: Gluten free  Marketplace Trends 2013

Even Ancient Grains Have GlutenSpelt

Kamut

Farro

Emmer

Page 8: Gluten free  Marketplace Trends 2013

No Gluten Grains & Flours: Rice (Brown, Sweet)

Quinoa, Teff, Amarnath, Tapioca, Potato

Cornmeal, Oats

Nut Flours (Almond, Hazelnut)

Page 9: Gluten free  Marketplace Trends 2013

Read Labels! Wheat, Barley or Rye Derivatives

Processing Environment Cross-Contamination

Page 10: Gluten free  Marketplace Trends 2013

Hidden GlutenWhite Chocolate Chips

Almond Paste

Blue Cheese

Artificial Flavors

Page 11: Gluten free  Marketplace Trends 2013

Gluten-Free Lifestyles

Page 12: Gluten free  Marketplace Trends 2013
Page 13: Gluten free  Marketplace Trends 2013

Who Must Eat Gluten-Free? Celiac Disease: autoimmune condition triggered by gluten, genetic predisposition, can only be managed by diet

Gluten-Sensitivity: similar symptoms to Celiac, but not life threatening

Wheat Allergies: anaphylactic reaction and difficulty breathing, potentially life threatening

Page 14: Gluten free  Marketplace Trends 2013

22MM+ Must Eat Gluten-FreeCeliac Disease 3MM

Gluten-Sensitivity 18MM-24MM

Wheat Allergies .3MM-3MM

Page 15: Gluten free  Marketplace Trends 2013

Some People Chose Gluten-FreeFeel Better/More Energy

Lose Weight

Reduce Arthritis Pain

Help with Mental Functioning

Page 16: Gluten free  Marketplace Trends 2013

Health Benefits Are Controversial

Gluten-free diets tend to be lower in fiber as well as B vitamins, calcium, iron and other nutrients

Gluten-free products may have more sugar and fat to compensate for flavor

Page 17: Gluten free  Marketplace Trends 2013

My PositionMany people benefit from minimizing refined flours and eating more vegetables

Examine your nutritional intake, if you adopt a gluten-free lifestyle

Page 18: Gluten free  Marketplace Trends 2013

Gluten-Free Marketplace

Page 19: Gluten free  Marketplace Trends 2013

Gluten-Free Products Have Seen Tremendous Growth

2008 2012 2017$1.0

$3.0

$5.0

$7.0

$3.0

$4.2

$6.6

Sales of Gluten-Free Food & BeveragesIn the USA ($B)

Source: Packaged Facts, October 2012

Page 20: Gluten free  Marketplace Trends 2013

Fastest Growing Categories…

Snacks Cold Cereal Frozen Meals Baked Goods

Page 21: Gluten free  Marketplace Trends 2013

USA Standard AnnouncedIn Aug 2013, FDA defined gluten-free as gluten limit of <20 parts per million (ppm)

Applies to all foods labeled “gluten-free,” “no gluten,” “free of gluten,” or “without gluten”

Page 22: Gluten free  Marketplace Trends 2013

Gluten-Free Baking

Page 23: Gluten free  Marketplace Trends 2013

My Gluten-Free Baking JourneyDeveloped first recipe in 1995 for a friend’s 2 sons with Celiac

Collected gluten-free recipes for 15 years

Page 24: Gluten free  Marketplace Trends 2013

My Books

50 G-F Recipes 8 G-F Recipes

Page 25: Gluten free  Marketplace Trends 2013

Many Baking Ingredients Are Gluten-FreeBaking Powder, Baking Soda

Eggs, Butter

Spices, Salt

Pure Extracts (Vanilla, Almond)

Sugar

Most Chocolate, Cocoa

Page 26: Gluten free  Marketplace Trends 2013

My RecipesFlour substitute: brown rice flour, potato starch, tapioca starch, almond flour + xanthan gum

Nut flours only

Nut butters only

Egg whites

Page 27: Gluten free  Marketplace Trends 2013

Tips For Gluten-Free BakingAdd xanthan gum for good texture and crumb Chill rice-flour dough for easier handling

Page 28: Gluten free  Marketplace Trends 2013

Japanese Desserts:Gluten-Free & Yummy

Page 29: Gluten free  Marketplace Trends 2013

Thank you!