Glossy Power Point

THE OUTCOME OF THE RELATION

BETWEEN TRADITIONAL MEDIA, LIKE

GLOSSY MAGAZINES, AND NEW DIGITAL

TECHNOLOGIES. problem presented in the video "Sofie Spindler

Glossies"

Sophie Spindler asked very awkward question: is

the medium really still the message? It refers to the

very famous statement of McLuhan, the media

researcher who concentrate in this many works on

the relationship between media and their public.

She asks also how have the new digital, interactive

media influenced, pushed and reinvented the

structure of classic magazine form.

In my literature review I will try to concentrate on

the question of the outcome and results of

relationship between traditional glossy magazines

and new digital and interactive media.

closer look at the

situation of printed

press, news papers: the

newspaper industry has

been hit very seriously

over the past several

years

In general speaking we can say that the emerge of

the Internet, brought not only the advantages but

also became a big problem and the competition for

traditional and classic media

Will the future of glossy magazines, and magazines

industry be the same?

Will they share this prognosis?

Many researches indicate that still people mostly

use digital media for entertainment purpose and are

used to trust in more traditional media, like papers.

It is very similar with the glossy magazines, where

vast majority of people prefer to read the hard

copies of magazines, than strive for the content via

the Internet

position which

illustrated magazines

really occupy among

the other kind of

media

We should consider and

perceived glossy and illustrated

magazines as w new-old

media, which is somewhere

between the old media, like

radio, newspaper, and new media

like computer and the Internet

There are plenty of magazines, like I.D

magazine, Gourmet, Vibe

magazine, Portfolio, Blender, which quit print under

the pressure of new media and recession of

advertising revenues

So, is there any

formula, which would

guarantee the success?

general look of glossy magazines:for many readers fact of holding their favorite product in their hands is definitely more valuable then scrolling through the Web site

The magazines like Vogue, National Geographic, Women’s Health, People, Cosmopolitan, Esquire, which long time ago stopped operate as a illustrated magazines, but operate as a brands and marks it selves

online equivalent of paper

glossies should not be better

and undetermined printed

product but provide users with

new way of active participation

Ability and willingness to create such a digital

supplements and websites which will not compete with a

physical content, but enrich it and make more complete.

Many digital media products are just other, different

version based on the old analogue media (websites

and weblogs).

But is it really danger for paper glossy and

illustrated magazines?

The supplements which we can witness

nowadays, so websites which provide people with

possibility to communicate and create special

communities of fans and readers, chats rooms, on-

line shopping, extras published on the web sites or

added to printed version, serve to attract their

current content to audience and solidifies their

relationship to the magazines

The digital version of glossy magazines seems to

be a new solution and interesting future

replacement for traditional glossies.

The aim of my proposal research:

prove the importance and vitality of glossy

magazine

examine the attitude readers toward the glossies

First part:

Research should specify the possible surveyed people, women who love read glossy magazines

special web site, responsible to promote research among the people, and inform about the aim of research

fill the form to check what is their attitude toward the glossy magazines genre

Second part - content analysis:

User will be asked to compare the same

content of the traditional paper version and of

the digital version of glossy magazine

Surveyed people will be ask to express their

opinion about this two forms of glossy

magazine, point out the positive and negative

sides of using particular medium to read glossy

content