Global trends and the rise of the Networked Society - Mikael BÄCK, Vice President Global Strategy & Portfolio Management, Ericsson

Digiworld summit

Mikael BäckGlobal Head of Strategy and Portfolio Management

Global trends and the rise of the Networked Society

Mobile subscriptions

Source: Ericsson Mobility Report, November 2014

Timsäter | Public | © Ericsson AB 2014 | Page 3

Mobile penetration

Source: Ericsson Mobility Report, November 2014

Smartphone subscriptions

Source: Ericsson Mobility Report, November 2014

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Mobile application traffic outlook

Source: Ericsson Mobility Report, November 2014

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Mobile traffic per application

10X growth in mobile

video traffic between

2014 and 2020

Monthly ExaBytes

Source: Ericsson Mobility Report, November 2014

Timsäter | Public | © Ericsson AB 2014 | Page 7

Cellular m2m outlook

Source: Ericsson Mobility Report, November 2014

Timsäter | Public | © Ericsson AB 2014 | Page 8

Video subscriptions drive traffic

› YouTube is the dominant video

service in many markets, typically

accounting for 40–60 percent of total

video traffic volume in many mobile

networks.

› Even though total mobile video traffic

is dominated by YouTube, data

consumption per user on mobile

broadband is driven more by

subscription-based video services

(like NetFlix).

› Among mobile broadband users,

those who are on what they perceive

to be an unlimited data plan watch

more videos than those who are on a

limited plan

Source: Ericsson Mobility Report, November 2014

Timsäter | Public | © Ericsson AB 2014 | Page 9

Indoor connectivity experience

Source: Ericsson Mobility Report, November 2014

Timsäter | Public | © Ericsson AB 2014 | Page 10

The voice of the Consumer

Timsäter | Public | © Ericsson AB 2014 | Page 11

Ownership of devices (US)

Source: Ericsson ConsumerLab 2014

Timsäter | Public | © Ericsson AB 2014 | Page 12

Usage of messaging and data services (US)

Source: Ericsson ConsumerLab 2014

Timsäter | Public | © Ericsson AB 2014 | Page 13

Activities per device

Source: Ericsson ConsumerLab 2014

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4g drives daily usage

Source: Ericsson ConsumerLab 2014

Timsäter | Public | © Ericsson AB 2014 | Page 15

INSTALLATION DEPLOYMENT

MOBILITY BROADBAND CLOUD

Networked societyWe are at the inflection point

Benefiting people, business and society

Remote school

Smart meters

Mobile healthcare

Zero site Connected dam

Connected car

Connected waste

Motion-connected

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