Global Product Marketing & Technology at Gardner Denver ......Global Product Marketing & Technology at Gardner Denver Industrials When it comes to air flow systems, Gardner Denver

businessEURO

PEAN

www.european-business.com

Interview with Sia Abbaszadeh, Vice President –

Global Product Marketing & Technology at Gardner Denver Industrials

When it comes to air flow systems, Gardner Denver has everything under control. For 155 years, the leading global provider of com-pressed air and gas, vacuum and fluid transfer technologies, applica-tion expertise and support services has served a diverse customer base through a family of trusted brands. With annual turnover top-ping two billion USD and sales in over 165 countries worldwide, Gardner Denver has locations in 30 countries. A critical part in the company’s global development has been played by its German sub-sidiary Gardner Denver Deutschland GmbH.

“Gardner Denver has a history of

developing innovative products

in the flow control sector and

pioneered Cycloblower and Frac

pumps in the 1960s as well as oil-

free, magnetically levitated com-

pressors in the 1980s,” says Vice

President – Global Product Mar-

keting & Technology Sia Abbasza-

deh, who joined Gardner Denver

two years ago. “More recently, we

were the first to develop a highly

efficient Screw Blower system for

Waste Water Treatment.”

Mr. Abbaszadeh’s own background

is in mechanical engineering, and

after gaining significant industry

experience with other big names,

he met with Gardner Denver’s CEO

in 2015 to discuss a move to the

American company. “Of course,

I was well aware of Gardner Den-

ver as a significant player in the

market and had always been im-

pressed by the power of its brands

and the wide range of technologies

they represented,” recalls Mr. Ab-

baszadeh. “For me the opportunity

to participate in developing a best

in class technology and market-

ing organisation and lead the next

generation product development

programmes were key factors in

the decision, as was the experi-

ence of working in a different cul-

ture. Most of my working life has

been spent in Asia and UK, and I

was keen to work in Germany.”

Gardner Denver has several loca-

tions in Germany, which plays a

key role in global product develop-

ment with compressor

development, vacuum

pump development and

medical development all

located here. In fact, one

of its major new products

was developed in Sim-

mern. “Ultima is a ground-

breaking oil-free PureAir

compressor,” explains Mr.

Abbaszadeh. “The unique

design of Ultima has al-

lowed us to combine the

ultimate performance with

the ultimate efficiency and

still deliver a footprint 37%

smaller than a conventional

two-stage oil-free compressor.” Ul-

tima is the most compact product

in its category and was launched to

great interest at the Hannover Fair

in April last year.”

Another key product innovation

launched in Hannover was iConn,

a cloud-based air management

platform that has been developed

to deliver advanced analytics, ena-

bling operators to stay in control

Gardner Denver Deutschland GmbH Argenthaler Strasse 11 55469 Simmern Germany

+49 6761 8320 +49 6761 832404

marketing.simmern@ gardnerdenver.com www.gardnerdenver.com/industrials

Controlling the flow

After years of experience in Asia, Sia Abbaszadeh made the switch to Gardner Denver and the European market in 2015

The new ROBOX energy screw compressor guarantees to halve customers’ energy costs

www.european-business.com

of their installation. The system

provides real-time, predictive and

cognitive analytics, allowing users

to rectify potential issues before

they happen. “iConn is a signifi-

cant development that permits the

digital integration of our products,

allowing us to learn from their use

and feed these insights into next

generation developments,” de-

scribes Mr. Abbaszadeh.

In accordance with the slogan

‘Optimum Solutions for Specific

Needs’, Gardner Denver maintains

close contact with industry leaders

around the world to find the best

solutions for their vacuum and

pressure applications, which have

become increasingly complex and

diversified. A new extended prod-

uct range with application-specific

vacuum pumps – XD for heavy-

duty and IV for industrial vacuum

– has therefore been developed.

“Our focus is on reducing the

impact of our products on the en-

vironment by reducing both their

physical and carbon footprint,”

stresses Mr. Abbaszadeh.

A good example is the new ROBOX

energy screw compressor, which

Ultima combines the ultimate performance with the ultimate efficiency and still delivers a footprint 37% smaller than a conventional two-stage oil-free compressor

will provide a substantial reduction

on customers’ energy bills. “We

combine the technological advan-

tages of our screw compressor

and permanent magnet motor with

Robuschi’s Smart Process Control

program to halve energy costs,”

outlines Mr. Abbaszadeh. “Ad-

ditionally, the small footprint and

compact size of the new machine

can free up space in the blower/

compressor room.”

Gardner Denver’s strategy is to

develop solutions that deliver value

for customers and differentiate it

from its competitors. This strategy

ensures that the company ranks

among the top three in each of its

markets, which are roughly divided

into industrial solutions, which ac-

count for more than half of turno-

ver, solutions for the energy sector,

which account for just under a third

of turnover, and medical applica-

tions, which account for around

12% of sales. “Our strong customer

relationships, global sales and dis-

tribution network, and focus on in-

novation and service ensure that we

will continue to play a leading role

in this sector in the future,” says

Mr. Abbaszadeh in conclusion. ❙