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Research PREVIEW for Global Pay TV Video Encoders Market Growth of Pay TV Subscribers and Channels Propels the Global Pay TV Video Encoders Market @FS_ITVision
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Page 1: Global Pay TV Video Encoders Market

Research PREVIEW for

Global Pay TV Video Encoders Market

Growth of Pay TV Subscribers and

Channels Propels the Global Pay TV Video

Encoders Market

@FS_ITVision

Page 2: Global Pay TV Video Encoders Market

Key Highlights

• The global Pay TV video encoders market revenues totaled $435.1 million in

2013 and will grow to $895.2 million by 2020. Even though the IPTV and

satellite segments will witness market share increases, cable will remain the

largest market segment.

• Over-the-top (OTT) services challenge traditional linear Pay TV business

models, particularly in regions with mature broadband and 3G/4G, well-

established content licensing, and multiple-screen-owning consumers.

• Leading Pay TV operators have also joined the OTT bandwagon to make

their content available to subscribers online and via multiple screens for free

and pay-per-view.

• Pay TV operators will require versatile, scalable and feature-rich video

encoder products to help them grow their content libraries and services. Source: Frost & Sullivan

Page 3: Global Pay TV Video Encoders Market

Drivers and Restraints

Global Pay TV Video Encoders Market: Key Market Drivers and Restraints, 2014–2020

Increasing OTT services through multiple media

challenges linear TV viewing models, thereby affecting Pay

TV equipment growth.

The shift to software-based architectures and

convergence with multi-screen delivery platforms reduce

the demand for encoder appliances.

Continued fall in prices reduce total market revenues.

Legacy equipment, such as MPEG-2 systems for North

American cable or SD capacity in Asia, delays uptake of

advanced technologies such as AVC and HD.

1-2 years 3-4 years 5-7 years

Global expansion of Pay TV services, particularly cable

and satellite, drives infrastructure investment.

The transition to more efficient compression

technology fuels the demand for advanced encoders.

Growth in the number of HD and SD channels drives the

demand for additional encoding capacity.

Competition among DTT and Pay TV video services

drives infrastructure upgrades.

Mark

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Impact: High Medium Low Source: Frost & Sullivan

Page 4: Global Pay TV Video Encoders Market

Executive Summary — CEO’s Perspective

2

Developed countries with large-scale Pay TV

video encoder deployments offer growth

prospects, as there is a need to upgrade and/or

replace existing equipment.

3

Pay TV operators offering digital services in

affluent, non-conditional-access markets for the

first time are likely to deploy set-top boxes with

the latest compression formats.

4 Encoders must become more versatile and

extensible to support multi-screen ecosystems—

not just traditional architectures.

5

As product definitions and technologies evolve,

pay TV video encoder vendors must constantly

innovate and stay abreast of the transcoding

market as well.

1

Brazil, Russia, India and China offer attractive

opportunities, as do countries in the Middle

East, Latin America and Asia, where digital Pay

TV services are just about being launched.

Source: Frost & Sullivan

Page 5: Global Pay TV Video Encoders Market

Details of the Full Analysis

Page 6: Global Pay TV Video Encoders Market

Contents

Section Slide Number

Executive Summary 7

Market Overview 13

Total Pay TV Video Encoders Market –

• Drivers and Restraints 34

• Forecasts and Trends 46

• Demand Analysis and Technical Trends 65

• Market Share and Competitive Analysis 71

Cable Video Encoders Segment Breakdown 87

IPTV Video Encoders Segment Breakdown 97

Satellite Video Encoders Segment Breakdown 107

The Last Word 117

Appendix 120

Page 7: Global Pay TV Video Encoders Market

Key Questions This Study Will Answer

Is the market growing? How long will it continue to grow, and at what rate?

Are existing competitors structured correctly to meet customer needs?

Is this an industry or a market? Will the current companies/products/services continue to exist, or will

they be acquired by other companies? Will these products/services become features in other

markets?

What are the current pricing trends in the market, and how are competitors continuing to provide

value-priced products?

What technical trends, including encoding technologies, are shaping the marketplace today? What

trends are on the horizon, and what does this mean for future product strategy?

What regional trends exist in digitization and digital TV, and what do they mean for global growth

strategies for vendors?

Source: Frost & Sullivan

Page 8: Global Pay TV Video Encoders Market

Interested in Full Access? Connect With Us

Clarissa Castaneda Corporate Communications

(+1) 210-477-8481

[email protected]

Research Authors

Lead Analyst

Robert Cavin

Industry Analyst,

Digital Media

Information &

Communciation

Technologies

Contributing Analyst

Avni Rambhia

Industry Principal,

Digital Media

Information &

Communciation

Technologies

Research Director

Vidya Nath

Research Director

Digital Media

Information &

Communciation

Technologies

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Page 9: Global Pay TV Video Encoders Market

Global Perspective 40+ Offices Monitoring for Opportunities and Challenges

Page 10: Global Pay TV Video Encoders Market

Industry Convergence Comprehensive Industry Coverage Sparks Innovation Opportunities

Automotive &

Transportation

Aerospace & Defense Measurement &

Instrumentation

Information &

Communication Technologies

Healthcare Environment & Building

Technologies

Energy & Power

Systems

Chemicals, Materials

& Food

Electronics &

Security

Industrial Automation

& Process Control

Automotive

Transportation & Logistics

Consumer

Technologies

Minerals & Mining