Research PREVIEW for Global Pay TV Video Encoders Market Growth of Pay TV Subscribers and Channels Propels the Global Pay TV Video Encoders Market @FS_ITVision
Jul 14, 2015
Research PREVIEW for
Global Pay TV Video Encoders Market
Growth of Pay TV Subscribers and
Channels Propels the Global Pay TV Video
Encoders Market
@FS_ITVision
Key Highlights
• The global Pay TV video encoders market revenues totaled $435.1 million in
2013 and will grow to $895.2 million by 2020. Even though the IPTV and
satellite segments will witness market share increases, cable will remain the
largest market segment.
• Over-the-top (OTT) services challenge traditional linear Pay TV business
models, particularly in regions with mature broadband and 3G/4G, well-
established content licensing, and multiple-screen-owning consumers.
• Leading Pay TV operators have also joined the OTT bandwagon to make
their content available to subscribers online and via multiple screens for free
and pay-per-view.
• Pay TV operators will require versatile, scalable and feature-rich video
encoder products to help them grow their content libraries and services. Source: Frost & Sullivan
Drivers and Restraints
Global Pay TV Video Encoders Market: Key Market Drivers and Restraints, 2014–2020
Increasing OTT services through multiple media
challenges linear TV viewing models, thereby affecting Pay
TV equipment growth.
The shift to software-based architectures and
convergence with multi-screen delivery platforms reduce
the demand for encoder appliances.
Continued fall in prices reduce total market revenues.
Legacy equipment, such as MPEG-2 systems for North
American cable or SD capacity in Asia, delays uptake of
advanced technologies such as AVC and HD.
1-2 years 3-4 years 5-7 years
Global expansion of Pay TV services, particularly cable
and satellite, drives infrastructure investment.
The transition to more efficient compression
technology fuels the demand for advanced encoders.
Growth in the number of HD and SD channels drives the
demand for additional encoding capacity.
Competition among DTT and Pay TV video services
drives infrastructure upgrades.
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Impact: High Medium Low Source: Frost & Sullivan
Executive Summary — CEO’s Perspective
2
Developed countries with large-scale Pay TV
video encoder deployments offer growth
prospects, as there is a need to upgrade and/or
replace existing equipment.
3
Pay TV operators offering digital services in
affluent, non-conditional-access markets for the
first time are likely to deploy set-top boxes with
the latest compression formats.
4 Encoders must become more versatile and
extensible to support multi-screen ecosystems—
not just traditional architectures.
5
As product definitions and technologies evolve,
pay TV video encoder vendors must constantly
innovate and stay abreast of the transcoding
market as well.
1
Brazil, Russia, India and China offer attractive
opportunities, as do countries in the Middle
East, Latin America and Asia, where digital Pay
TV services are just about being launched.
Source: Frost & Sullivan
Contents
Section Slide Number
Executive Summary 7
Market Overview 13
Total Pay TV Video Encoders Market –
• Drivers and Restraints 34
• Forecasts and Trends 46
• Demand Analysis and Technical Trends 65
• Market Share and Competitive Analysis 71
Cable Video Encoders Segment Breakdown 87
IPTV Video Encoders Segment Breakdown 97
Satellite Video Encoders Segment Breakdown 107
The Last Word 117
Appendix 120
Key Questions This Study Will Answer
Is the market growing? How long will it continue to grow, and at what rate?
Are existing competitors structured correctly to meet customer needs?
Is this an industry or a market? Will the current companies/products/services continue to exist, or will
they be acquired by other companies? Will these products/services become features in other
markets?
What are the current pricing trends in the market, and how are competitors continuing to provide
value-priced products?
What technical trends, including encoding technologies, are shaping the marketplace today? What
trends are on the horizon, and what does this mean for future product strategy?
What regional trends exist in digitization and digital TV, and what do they mean for global growth
strategies for vendors?
Source: Frost & Sullivan
Interested in Full Access? Connect With Us
Clarissa Castaneda Corporate Communications
(+1) 210-477-8481
Research Authors
Lead Analyst
Robert Cavin
Industry Analyst,
Digital Media
Information &
Communciation
Technologies
Contributing Analyst
Avni Rambhia
Industry Principal,
Digital Media
Information &
Communciation
Technologies
Research Director
Vidya Nath
Research Director
Digital Media
Information &
Communciation
Technologies
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