Global or Regional Association Meetings - Where is the Biggest Growth Coming From? #icca11 WEDNESDAY 26/10/11

50th ICCA Congress

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Global or Regional Association Meetings - Where is the BiggestGrowth Coming From?

50th ICCA Congress



Rotation Areas of MeetingsAbsolute numbers of meetings have increased in all rotation areas over the past decade.

World/International is still the biggest rotation area in numbers of meetings, the relative number of international association meetings that rotate worldwide has been decreasing over the past 15 years, reaching an all-time low in 2009.

50th ICCA Congress



Rotation Areas of MeetingsEurope is still the second biggest rotation area in numbers of international association meetings; it has been relatively stable over the decade.

Bigger expansion of numbers of meetings in almost all remaining activity areas over the past years except for Nordic Countries and Ibero-America.

At the end of the decade Asia/Pacific, Latin Amercia, Europe/North America and Interamercan show an increasing or stable trend while Asia and Africa/Middle East indicate a slight drop.



ACTIVITY # SERIES Europe/Interamerican 54World/International 7342 Asean Countries 54Europe 4211 French Speaking Countries 51Asia/Pacific 915 Europe/N.America/Japan 50Latin America 551 Europe/N.America/Asia 48Asia 401 Asia/Pacific/N. America 47Europe/North America 398 Scandinavia 47Nordic Countries 340 South America 46Ibero-America 283 Baltic Countries 44Africa 240 Eastern/Central Europe 33Interamerican 196 Central Europe 29Latin America/Caribbean 107 East Asia 24German Speaking Countries 106 Commonwealth 24Asia/Europe 69 Caribbean 23Pacific Rim 67 Arab Nations 23Mediterranean 59 Balkan Countries 22

Mercosur 21

Number of Series per Rotation Area



Rotation Area 2005 2006 2007 2008 2009 2010

World/International 49,4% 47,9% 46,5% 46,6% 46,1% 46,5%

Europe 28,7% 29,4% 29,9% 30,4% 30,4% 30,0%

Asia/Pacific 5,5% 5,9% 6,2% 5,8% 5,8% 5,8%

Latin America 3,6% 3,5% 3,6% 3,6% 3,7% 3,9%

Asia 3,1% 3,3% 3,5% 3,5% 3,3% 3,3%

Europe/North America 2,5% 2,8% 2,8% 2,8% 2,9% 3,1%

Interamerican 2,1% 2,2% 2,3% 2,2% 2,3% 2,5%

Nordic Countries 2,0% 2,0% 1,8% 1,8% 1,9% 1,8%

Ibero-America 1,7% 1,8% 1,7% 1,8% 1,8% 1,7%

Africa/Middle East 1,2% 1,2% 1,6% 1,6% 1,7% 1,4%

Percentages per Year



Rotation Area 2005 2006 2007 2008 2009 2010

World/International 3.840 4.064 4.153 4.447 4.229 4.208

Europe 2.234 2.494 2.665 2.895 2.793 2.713

Asia/Pacific 428 500 550 550 536 523

Latin America 283 299 323 342 342 354

Asia 238 284 315 330 302 296

Europe/North America 194 236 252 267 264 278

Interamerican 165 191 207 212 207 226

Nordic Countries 159 172 163 176 177 167

Ibero-America 136 150 156 167 167 154

Africa/Middle East 97 99 140 150 159 129

Totals 7.774 8.489 8.924 9.536 9.176 9.048

Absolute Figures per Year

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Number of Meetings per Region

Europe still the most popular destination with the majority of 54% of the meetings being hosted there in 2010.

However Europe’s market share has been decreasing over the past 10 years and so has the relative popularity of North America, due to an increase in attractiveness of Asia/Middle East mostly and Latin America.

Africa and Oceania have stayed rather stable over the years, at the comparable level of meetings organised with the biggest shift in 2009, when Africa surpassed Oceania in the ranking.



Market Share per Region

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Case Study

US based Associations go global:

countries such as China, India, Brazil, South Africa regularly appearing as areas for expansion?



COUNTRY of Headquarter # IO'sU.S.A. 2134

United Kingdom 1343Belgium 923France 698

Germany 694Switzerland 625Netherlands 570

Canada 332Spain 298Italy 294

Austria 264Australia 264

Japan 222Singapore 176

Number of International Organizations per Country



# Events of US Based Associations EYEAR Events in COUNTRY 340 2011 U.S.A.118 2012 U.S.A.72 2011 Canada47 2011 Germany46 2011 Spain46 2011 United Kingdom45 2011 China-P.R.40 2013 U.S.A.38 2011 France38 2011 Italy36 2011 Netherlands35 2011 Japan32 2011 Brazil32 2012 Canada31 2011 Australia24 2011 Mexico23 2012 China-P.R.23 2011 Chinese Taipei

Number of Events Organized from the U.S.A.



EYEAR COUNTRY IO # Events INDIA

2011 U.S.A. 152011 United Kingdom 9

2012 U.S.A. 5

2011 Australia 5

2011 Singapore 42011 Switzerland 4

2014 Switzerland 3

2012 Belgium 3

2012 Canada 32011 Italy 3

2011 Hong Kong, China-P.R. 3

2011 Japan 3

Number of Events Organized in India, by country Headquarter



EYEAR COUNTRY IO # Events BRAZIL

2011 U.S.A. 32

2012 U.S.A. 20

2011 Brazil 17

2011 United Kingdom 11

2011 Switzerland 8

2011 France 8

2011 Portugal 8

2011 Argentina 8

2012 Switzerland 7

2011 Spain 7


Number of Events Organized in Brazil, by country Headquarter



EYEAR COUNTRY IO # Events SOUTH AFRICA

2011 Belgium 8

2011 South Africa 8

2011 U.S.A. 7


2011 Canada 5


2012 Belgium 4

2011 France 4

2014 U.S.A. 4

2013 U.S.A. 4

2011 Switzerland 4

Number of Events Organized in South Africa, by country Headquarter



EYEAR COUNTRY IO # Events CHINA-P.R.

2011 U.S.A. 45

2012 U.S.A. 23


2011 Belgium 8

2013 U.S.A. 8

2011 Canada 7

2011 Italy 7


2011 Japan 6

2011 Netherlands 6

2011 Republic of Korea 6

2011 Singapore 6

Number of Events Organized in China-P.R., by country Headquarter



Rank Country 2005 2006 2007 2008 2009 2010

8 China-P.R. 231 274 279 294 284 282

9 Brazil 187 231 224 256 297 275

31 India 80 104 124 114 101 100

36 South Africa 80 90 75 100 102 86

4 Countries through the Years



Country 2001 2002 2004 2006 2008 2010 absolute relative

Germany 301 322 423 473 495 542 241 0,2%

Spain 223 299 396 334 424 451 228 0,7%

China-P.R. 84 136 235 274 294 282 198 1,5%

Brazil 113 110 174 231 256 275 162 0,9%

United Kingdom 237 316 322 417 424 399 162 -0,1%

U.S.A. 478 584 650 684 714 623 145 -2,3%

Switzerland 117 158 170 200 217 244 127 0,5%

Austria 104 113 168 245 228 212 108 0,3%

Turkey 53 56 82 109 125 160 107 0,7%

Portugal 90 114 149 156 198 194 104 0,4%

Chinese Taipei 43 63 65 77 93 138 95 0,7%

Growing destinations, absolute growth



Country 2001 2002 2004 2006 2008 2010 absolute relative

Argentina 78 53 93 106 138 172 94 0,4%

France 279 291 385 393 450 371 92 -1,2%

Japan 217 214 218 263 309 305 88 -0,8%

Singapore 49 66 99 130 131 136 87 0,6%

Republic of Korea 106 118 157 175 212 186 80 0,0%

Colombia 18 17 25 54 68 95 77 0,7%

Canada 155 194 214 219 291 229 74 -0,4%

Australia 165 171 188 207 208 239 74 -0,5%

Belgium 91 117 127 154 171 164 73 0,1%

Mexico 71 111 138 138 160 140 69 0,2%

Malaysia 54 66 80 102 109 119 65 0,3%

Growing destinations, absolute growth



Brazil

ACTIVITY 2001 2003 2005 2007 2008 2009 2010 % in 2010

World/International 54 64 89 108 127 162 142 51,64

Latin America 25 39 46 57 65 56 57 20,73

Interamerican 7 6 10 10 16 16 25 9,09

Ibero-America 13 13 18 16 22 25 21 7,64Latin America/Caribbean 8 3 6 5 7 12 10 3,64

South America 2 2 6 3 6 10 9 3,27

Other/Unknown 4 6 12 25 13 16 11 4,00

Total 113 133 187 224 256 297 275 100

Breakdown Rotation per Country, Brazil



USA

ACTIVITY 2001 2003 2005 2007 2008 2009 2010 % in 2010


Europe/North America 46 60 57 97 90 85 80 12,84

Interamerican 8 15 12 14 21 24 12 1,93

Europe/Interamerican 5 5 4 16 4 8 10 1,61

Pacific Rim 6 6 9 3 5 1 5 0,80

Europe/N.America/Asia 5 8 8 8 13 7 4 0,64

Europe/N.America/Japan 8 10 3 8 10 11 4 0,64

North America 3 2 1 4 1 3 4 0,64

Asia/Pacific/N. America 1 3 6 9 4 7 3 0,48

Other/Unknown 7 8 22 13 34 37 26 4,17

Total 478 594 680 704 714 727 623 100

Breakdown Rotation per Country, U.S.A.



Australia

ACTIVITY 2001 2003 2005 2007 2008 2009 2010 % in 2010


Asia/Pacific 27 24 34 45 43 29 50 20,92Asia/Pacific/N. America 1 3 4 6 3 1,26

Pacific 1 1 3 1,26

Pacific Rim 5 3 2 7 4 7 2 0,84

Other/Unknown 11 5 6 17 14 8 13 5,44

Total 165 173 187 219 208 183 239 100

Breakdown Rotation per Country, Australia



Germany

ACTIVITY 2001 2003 2005 2007 2008 2009 2010 % in 2010

Europe 134 172 201 292 260 272 270 49,82

World/International 132 139 166 183 172 172 198 36,53German Speaking Countries 15 18 28 34 22 30 29 5,35

Europe/North America 10 10 14 15 18 18 22 4,06

Asia/Europe 5 1 2 4 2 2 5 0,92

Central Europe 1 2 2 2 2 3 0,55

Europe/N.America/Japan 2 4 1 1 2 0,37

Other/Unknown 4 5 15 15 18 29 13 2,40

Total 301 347 430 549 495 524 542 100

Breakdown Rotation per Country, Germany



Japan

ACTIVITY 2001 2003 2005 2007 2008 2009 2010 % in 2010


Asia/Pacific 27 27 44 58 44 50 52 17,05

Asia 18 10 22 32 49 37 27 8,85Europe/N.America/Japan 3 1 3 6 13 10 13 4,26Asia/Pacific/N. America 3 2 4 2 2 1 8 2,62

Pacific Rim 7 2 7 3 6 7 8 2,62

Asia/Europe 2 1 2 2 3 3 6 1,97

Europe/Japan 1 1 3 1 6 1,97

Europe/N.America/Asia 3 2 5 4 2 4 1,31Asia/Pacific/Interamerica 1 3 0,98

Asia/Pacific/Europe 1 2 2 0,66

Other/Unknown 2 4 7 7 12 17 7 2,30

Total 217 204 236 289 309 278 305 100

Breakdown Rotation per Country, Japan



South Africa

ACTIVITY 2001 2003 2005 2007 2008 2009 2010% in 2010


Africa 3 6 13 11 15 12 12 13,95

Commonwealth 1 2 2 2,33

Other/Unknown 4 2 1 7 1 5 7 8,14

Total 64 68 80 75 100 102 86 100

Breakdown Rotation per Country, South Africa

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ACTIVITY # SeriesAfrica 1Asia 1Asia/Pacific 1Europe 2Interamerican 2Latin America 1World/International 6

International Society for Soil Mechanics and Geotechnical Engineering -ISSMGE- 12509



Sylvia Fondaneche, President, International Pharmaceutical Congress Advisory Association (IPCAA), France

Michael Heipel, Executive Director Marketing and Event Management, World Association of Newspapers and News Publishers, Germany

Timothy McGuinness, Staff Vice President, Global Trade Expositions, International Council of Shopping Centers, USA

Jakub Konysz, Senior Manager, International Development, ASAE: The Center for Association Leadership, USA

Dr. Ajay Kakar, Vice President, International Academy of Periodontology, India

Dr. David Otieno, Chairperson of the All Africa Anaesthesiologists Association, Kenya

Introduction of association representatives



• A) Are regional meetings doing better than global ones?

• B) When and why do national events grow into regional?

• C) Do you have any ideas of how ICCA can assist members in getting a better understanding on future trends about this matter?

Questions



Questions

• There is an increasing competition between associations in terms of accreditation and certification programmes, looking also for membership growth and also selling their programmes and products. Are you seeing this happening in your regions?

1.Perspective from the associations in the room.

2.Perspective from the members in the meeting room.

50th ICCA Congress



Global or Regional Association Meetings - Where is the BiggestGrowth Coming From?

Global or Regional Association Meetings - Where is the Biggest Growth Coming From? #icca11 WEDNESDAY 26/10/11

Education

country country

south america

number of meetings

number of events

europenorth america

united kingdom

events brazil

events china