Global Marketing&Advertising Final Presentation

BBQ on Stick

Global Marketing Final Presentation

Product Info

Marinated and Cooked

Multiple cooking methods: Grill, Broil, Fry

Single Packages

10 or More in Vacuum Packages

All kinds: Beef, Chicken, Pork, CH Wings and etc.

Market: America

A Large Country, Diversity

Population: 311M

Like BBQ: Popular throughout the country

No Age Limit

Particularly Young People: Simple, less work

Go to Market

Time: Spring, Summer, April ~ October

Location: East Coast, and West Coast

Manufacturing Company: Juans Corp. in NY

Focus on supermarkets around universities

Having Taste Test in supermarkets

SWOT Strength

Largest and the most important market in the world

The economy is driven majorly by its consumers

Regulates on private sectors in order to prevent monopolies

Advanced in technological systems; computers, medical, etc

Weakness

High labor payment Economy is vulnerable. Although being called a free

market economy, the government regulates certain sectors.

Exchange rate is also being affected.

Opportunities

The major retailers cover the entire market which gives product exposure to more people

Getting your product endorsed by a celebrity will open many doors

Threats

Huge Competition High advertising and promotion

costs Consumers have more choices Products go bad

Thank you