Global Hand Sanitizer Market

August 2020

Industry Dynamics, Market Size, and Opportunity Forecast to 2026

Global Hand Sanitizer Market

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TABLE OF CONTENTS

Research Framework1

1.1 Research Objective1.2 Product Overview1.3 Market Segmentation2

3

4

4.1. Industry Value Chain Analysis4.1.1. Raw Material Suppliers4.1.2. Manufacturers4.1.3. Distributors/Resellers4.1.4. End-users

4.2. Industry Outlook4.3. PEST Analysis4.4. Porter's Five Forces Analysis

4.4.1. Bargaining Power of Suppliers4.4.2. Bargaining Power of Buyers4.4.3. Threat of Substitutes4.4.4. Threat of New Entrants4.4.5. Degree of Competition

Research Methodology2

2.1 Qualitative Research2.1.1 Primary & Secondary Sources

2.2 Quantitative Research2.2.1 Primary & Secondary Sources

2.3. Breakdown of Primary Research Respondents, By Region2.4. Assumption for the Study2.5. Market Size Estimation2.6. Data Triangulation

Executive Summary3

3 Global Hand Sanitizer Market Overview4

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TABLE OF CONTENTS

Research Framework

Research Methodology

4.5 Market Dynamics and Trends4.5.1. Growth Drivers4.5.2. Restraints4.5.3. Challenges4.5.4. Key Trends

4.6. Covid-19 Impact Assessment on Market Growth Trend4.6.1. Growth Trend Shift Analysis4.6.2. Industry Best Practices

4.7. Market Growth and Outlook4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2016-20264.7.2. Market Volume Estimates and Forecast (MMT), 2016-20264.7.3. Price Trends Analysis

4.8. Competition Dashboard4.8.1. Market Concentration Rate4.8.2. Company Market Share Analysis (Value %), 20194.8.3. Competitor Mapping

5.1. Key Insights5.2. Market Size and Forecast, 2016 – 2026 (US$ Mn)

5.2.1. Form/Gel Sanitizers5.2.2. Liquid Sanitizers5.2.3. Spray (Aerosols) Sanitizers

6


6.2.1. <50 ml6.2.2. 51-100 ml6.2.3. 101-200 ml6.2.4. >501 ml

3 Hand Sanitizer Market Analysis, By Form5

3 Hand Sanitizer Market Analysis, By SKU6

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7.2.1. Retail Stores7.2.2. Online Stores7.2.3. Pharms/Medical Stores

8.2.8. Retail (Commercial Facilities) 8.2.9. Others (Government/utilities, Educational

institutes)


8.2.1. Residents8.2.2. Hospitals & Clinics 8.2.3. Enterprises 8.2.4. Manufacturing 8.2.5. Facility Management Services 8.2.6. Recreation & Entertainment Centers 8.2.7. Hospitality


9.2.1. Alcohol Based9.2.2. Non-Alcohol Based

10

Hand Sanitizer Market Analysis, By Distribution Channel7

Hand Sanitizer Market Analysis, By End User88

Hand Sanitizer Market Analysis, By Type9


10.2.1. North America 10.2.1.1. The U.S.10.2.1.2. Canada10.2.1.3. Mexico

10

8Hand Sanitizer Market Analysis, By Region10

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10.2.2. Europe10.2.2.1. Western Europe

10.2.2.1.1. The UK10.2.2.1.2. Germany10.2.2.1.3. France10.2.2.1.4. Italy10.2.2.1.5. Spain10.2.2.1.6. Rest of Western Europe

10.2.2.2. Eastern Europe10.2.2.2.1. Poland 10.2.2.2.2. Russia10.2.2.2.3. Rest of Eastern Europe

10.2.3. Asia Pacific10.2.3.1. China10.2.3.2. India10.2.3.3. Japan10.2.3.4. Australia & New Zealand10.2.3.5. ASEAN10.2.3.6. Rest of Asia Pacific

10.2.4. Middle East & Africa (MEA)10.2.4.1. UAE10.2.4.2. Saudi Arabia10.2.4.3. South Africa10.2.4.4. Rest of MEA

10.2.5. South America10.2.5.1. Brazil10.2.5.2. Argentina10.2.5.3. Rest of South America


11.2.1. By Form 11.2.2. By SKU11.2.3. By Distribution Channel11.2.4. By End User11.2.5. By Type 11.2.6. By Country

10

8North America Hand Sanitizer Market Analysis11

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TABLE OF CONTENTS


12





14



15



Europe Hand Sanitizer Market Analysis

Asia Pacific Hand Sanitizer Market Analysis

12

13

1214 Middle East Hand Sanitizer Market Analysis

14 1215 Africa Hand Sanitizer Market Analysis

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TABLE OF CONTENTS


16



(Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook) *

17.1. GOJO Industries, Inc.17.2. Reckitt Benckiser Group plc17.3. Proctor and Gamble17.4. The Himalaya Drug Company17.5. Henkel AG and Company17.6. Unilever17.7. Vi-Jon Laboratories, Inc.17.8. Sanofi-Aventis17.9. Best Sanitizers, Inc.17.10. Kutol Products Company17.11. Shanghai Likang Disinfectant Hi-Tech Co., Ltd.17.12. Guangzhou Beaver Cosmetic Co., Ltd.17.13. Montgomery Manufacturing17.14. Seatex Ltd.17.15. Clorox Company17.16. Xi′an Youpai Biotechnology Co., Ltd.17.17. HARTMANN Group

1216 South America Hand Sanitizer Market Analysis

1217 Company Profile

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RESEARCH

FRAMEWORK

CHAPTER 1


1.1 Research Objective

Global hand sanitizer market report provides analysis of the pathogen and virus cleaningagent. Hand sanitizer has a fragmented global marketplace by including company profilesunder various categories. The market revenue has been calculated by considering variousfactors and import-export value of the product.

➢ To estimate and forecast market size of the Global Hand Sanitizer Market➢ To define, describe, forecast, and segment the hand sanitizer market on the

basis of form, SKU, distribution channel, end user, and type segments.

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➢ Toforecast the market size of segments with respect to global market➢ To analyze the competitive intelligence of players based on company

profiles, key player strategies, and game-changing developments such asadvancements and acquisitions.

➢ To strategically profile the key players and comprehensively analyze theirmarket shares along with detailing the competitive landscape

➢ To analyze strategic developments such as joint ventures, mergers and acquisitions, new product developments, and R&D in the market.

Years Considered for theReport:

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021 –2026

Major factors driving growth ofthe market

Various trends affecting the market and key market opportunities

Competitive strategies of the key players operating in the market

Roadmap and technology lifecycle

Key Questions Answered


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By SKU By End User By TypeBy Form

1.2 Product Overview

❑ Hand sanitizers are also called as hand antiseptic hand

scrub or hand rub used to remove disease causing

organisms, bacteria or viruses that reside on the hand.

Sanitizers are recommended to clean the hands when there

is no availability of water. Hand hygiene is one of the most

important measures to prevent the spread of infectious

diseases.

❑ There are various types of hand sanitizer available in

different forms such as, foam, liquid, and gel. The

effectiveness of the sanitizer is different in different cases

depending on the alcohol concentration and intensity of the

compounds used such as isopropanol, ethanol, or n-

propanol.

❑ The use of the different types of hand sanitizer also

depends on the applications such as residential, hospital,

day care, clinics, pharmacies or other public spaces.

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❑ Form/Gel Sanitizers

❑ Liquid Sanitizers

❑ Spray (Aerosols)

Sanitizers

❑ Retail Stores

❑ Online Stores

❑ Pharma/Medical

Stores

Fig : Global Hand Sanitizer Market Segmentation

❑ Residents

❑ Hospitals & Clinics

❑ Enterprises

❑ Manufacturing

❑ Facility Management Services

❑ Recreation & Entertainment Centers

❑ Hospitality

❑ Retail (Commercial Facilities)

❑ Others (Government/utilities, Educational institutes)

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❑ <50 ml

❑ 51-100 ml

❑ 101-200 ml

❑ >501 ml

By SKU By End User

❑ Alcohol Based

❑ Non-Alcohol Based

By TypeBy Form

1.3 Market Segmentation

By Distribution Channel

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RESEARCH

METHEDOLOGY

CHAPTER 2

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Market Profiling

Formulating Discussion Guide

Developing List of Respondents

Data Collection

Data Validation

Data Analysis

Delivery

In-depth secondary research is used to arrive

at overall market size, top industry players, top

products, industry associations, etc.

Formulates a detailed discussion guide in

order to conduct expert and industry

interviews

List of industry players service provider and

industry experts

Conducts interviews with industry experts,

industry players, distributors, and retailers

Data is validated by triangulation method,

wherein primary, secondary, and ’s analysis

contribute to the final data

The data is scrutinized using MS-Excel, to

obtain qualitative and quantitative insights

about the industry

Delivers industry insights and information in

the required format

SYSTEMATIC RESEARCH APPROACH

Data

Collection

Data Filter

& Analysis

Research &

Intelligence

Actionable

Insights

Business

Solution

Desk Researc

h

Company Analysis

Primary Researc

h

• Identifying key

opinion leaders

• Questionnaire

design

• In-depth interviews

• Coverage across

value chain

• Key Industry Experts

• Channel Study

• Developments

• Market Changing

aspects/Dynamics

• Products

• Conclusion

• Market Participants

• Key Strengths

• Product Portfolio

• Mapping as per Value

Chain

• Key Focus Segments

Primary Research

▪ Survey

▪ LinkedIn

▪ Paid primary

▪ Internal Experts

Secondary Research

▪ Company Websites

▪ Company Annual

Reports

▪ White Papers

▪ Financial Reports

Paid Publications

▪ Factiva

▪ Morningstar

▪ Others

Source: Secondary Research, Expert Interviews and Report Ocean Analysis

2.1 Qualitative Research

2.1.1 Primary & Secondary Sources

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2.2.1 Primary & Secondary Sources

▪ Extensive primary research was conducted to gain a deeper insight into

the market and industry performance. For this report, we have

conducted primary surveys (interviews) with the key level executives

(VPs, CEOs, marketing directors, and business development

managers, among others) of the major players across ecosystem,

active in the market. In addition to analyzing the current and historical

trends, our analysts predict where the market is headed in the next five

years.

▪ List of sources include;

o The Himalaya Drug Company

o Best Sanitizers, Inc.

o Vi-Jon Laboratories, Inc.

o Kutol Products Company

PRIMARY RESEARCH

▪ Secondary research was mainly

used to collect and identify

information useful for an

extensive, technical, market-

oriented, and commercial study of

the global cloud computing in

higher education market . It was

also used to obtain key

information about major players,

market classification and

segmentation according to

industry trends, and

developments related to the

market and technology. For this

study, analysts have gathered

information from various credible

sources such as annual reports,

SEC filings, journals, white

papers, corporate presentations,

company websites, international

organizations, and paid

databases.

▪ List of sources include;

o GOJO Industries, Inc.

o Clorox Company

o Linkwell Corporation

o Seatex Ltd.

SECONDARY RESEARCH

2.2 Quantitative Research

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2.3 Breakdown of Primary Research

Respondents, By Region

AMERICAS

Manufacturer

Suppliers

End Users

40%

30%

30%

EUROPE

35%

40%

25%

ASIA-PACIFIC

30%

35%

35%

MIDDLE EAST & AFRICA

30%

35%

35%

* n = 108

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2.4 Assumption for the Study

Currency Value

All the forecasts are done with the revenue

and volume (users) calculated under the

standard assumption that the globally

accepted currency - the U.S. Dollar's value

remains constant over the next six years.

Exchange Rates

& CurrencyFor conversion of various currencies to USD, average

historical exchange rates were used according to the

year specified. For all historical and current exchange

rates required for calculations & currency conversions -

OANDA - website was used in this research study.

Niche Market Segments

For niche market segments where accurate data

of the respective timeline was not available, the

data was calculated using trend line analysis. In

some instances, where mathematical and

statistical models could not be applied to arrive

at the number, generalizations of specific related

trends to that market was done.

Qualitative Analysis

The qualitative analysis done from the

quantitative data arrived at is solely based

on the understanding of the market and its

trends by the team of experts involved in

making this report.

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2.5 Market Size Estimation

▪ Both the top-down and bottom-up approaches were used to estimate and validate

the size of the market and to estimate the size of various other dependent sub-

markets of the overall global hand sanitizer market.

▪ The key players in the market were identified through secondary research, and their

market contributions in different applications across the globe were determined

through primary and secondary research. This entire process included the study of

the annual and financial reports of the top market players and extensive interviews

for key insights with

industry leaders such as CEOs, VPs, directors, and marketing executives. All

percentage shares, splits, and breakdowns were determined using secondary

sources and verified through primary sources. All the possible parameters that

affect the market covered in this research study have been accounted for, viewed in

extensive detail, verified through primary research, and analyzed to arrive at the

final quantitative and qualitative data.

▪ This data has been consolidated and detailed inputs and analysis is added before

being presented in this report. The following figure shows an illustrative

representation of the overall market size estimation process employed for the

purpose of this study.

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2.6 Data Triangulation

MARKET BREAKDOWN & DATA TRIANGULATIONData triangulation technique was used to showcase the process of using data from two or more sources. The approach was used to validate the data sets and information that were useful in the overall analysis and create actionable insights.

The research findings were corroborated and

challenging areas in the data were compensated by

the strengths of other data, thereby increasing the

validity and reliability of the results.

The existing findings from the secondary research were

validated through connecting with exports of the industry

that helped in confirming and validating findings in one

study with findings from other sources.

Critical observation of the data available through desk research was

helpful in devising data triangulation methodology that was

appropriate, relevant actionable and feasible for market study.

Complex topics concerning the quality, implementation, outcome and

impact of any trend or development were discussed with industry

respondents to deep dive at granule level and analyze the market.

Extensive primary research was conducted to monitor and evaluate the data and

information gathered through secondary research.

Challenging areas of the study were identified where

data was having dissimilarity, poor quality,

insufficiency, complexity, trend and estimates to

establish an approach for conducting primary research.

Data gathered through various sources were correlated to

create meaningful insights and prioritized the findings that

were most relevant to the objective of the study.

Critical observations about the data were made to develop an

understanding on the market dynamics and draw out a ground level

hypothesis.

Mutually exclusive and collective exhaustive desk research was performed

to collect data sets and gather information on all the pointers covered in

the scope of the scope of the study.

The desk research activity was structured based on the scope of the study and

the entire study was clustered into various data sets.Data

Identification& Evolution

Data Collection

Identification of Triangulation Approach

Data Analysis & Validation

Research Findings & Conclusion

The overall triangulation methodology supported in reinforcing the credibility of a finding, which helped explaining and justifying the research outcomes.

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RC

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PP

RO

AC

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PR

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AR

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PR

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EXECUTIVE

SUMMARY

CHAPTER 3

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21

Source: Secondary Research, Expert Interviews and Report Ocean Analysis

DRIVERS

✓ Increasing awareness among individuals due to widespread of COVID-19

✓ Increasing number of new entrants in the market

RESTRAINTS

✓ Disrupted distribution channel and high prices due to COVID-19

Fig : Global Hand Sanitizer Market Size, By Value, 2020-2026 (USD Million)

CAGR -2020-2026By Value: 6.0%

XX

XX

XX

XX

XX

XX

61

50

.0

XX

XX

XX

XX

XX

XX

2020 2021 2022 2023 2024 2025 2026

Source: Report Ocean Analysis

Fig : Global Hand Sanitizer Market Size, By Volume, 2020-2026 (MMT)

CAGR -2020-2026By Volume: 4.3%

XXXX XXXX XXXX XXXX XXXX 1,668.8 XXXX

2020 2021 2022 2023 2024 2025 2026

Source: Report Ocean Analysis

3. EXECUTIVE SUMMARY

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MARKET

OVERVIEW

CHAPTER 4

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www.reportocean.com 23

By TypeBy Form

4.1 Industry Value Chain Analysis

Raw Material Suppliers

Manufacturing Companies

Distributors/Suppliers

End-users

Raw Material Required▪ Ethanol▪ Isopropanol▪ Glycerol▪ Hydrogen Peroxide▪ Distilled Water▪ Aloe vera▪ Lemon extract▪ Storage utensils▪ Storage BottlesRaw Material Providers:▪ SimpleHuman▪ Hokwang Industries Co.,

Ltd.▪ Haggard & Stocking

Associates, Inc.▪ Sasol ▪ INEOS

OEM▪ Reckitt Benckiser Group plc▪ Henkel AG and Company▪ Vi-Jon Laboratories, Inc.▪ Clorox Company▪ Xi'an Youpai Biotechnology

Co., Ltd.Machines required by OEM’s ▪ Filling Machine▪ Capping Machine▪ Labeling Machine▪ Ink-jet printer▪ Batch coding▪ Others

Online▪ E-commerce▪ E-Pharmacies▪ OthersOffline▪ Super Market▪ Hyper Market▪ Retail Stores▪ Pharmacies

ResidentialIndustrialCommercial





❑ Raw Material:

• The raw material required for the manufacturing of the hand sanitizer are ethanol, isopropanol, glycerol, hydrogen peroxide, distilled

water, aloe vera, lemon extract, storage utensils, storage bottles. The raw materials are made available by the suppliers.

• Due to the impact of COVID-19, the supply chain has been disrupted and changes in the norms of import-export on temporary basis has

led to internal manufacturing of goods. Thus, high demand towards local suppliers is speculated in the study period.

❑ OEM:

• There are several manufacturers in the market that produce the goods and provide it to the end user through various distribution channel.

• The manufacturers follow B2B2C, B2B and B2C channel to deliver the goods.

❑ Distribution Channel:

• Various channels are adopted by the manufacturers to distribute the goods to different verticals and end-users.

• There are different online and offline channels that the manufacturers can adopt.

• Due to disruption of the offline supply chain, the OEM’s and other distributers have turned towards online channel.



By SKUBy Form


*Following price estimations are provided for plant producing Quantity 240 Kiloliters/annum

XX%

XX%

XX%

Fixed Capital

Recurring Capital

Working Capital

❑ Fixed Capital

▪ Land

▪ Machinery

▪ Electrification, Installation, packaging, taxes

(Other Services)

▪ Furniture & fixtures

▪ Preliminary & pre-operative expenses

❑ Recurring Expenses

▪ Personnel

▪ Raw Material

▪ Utilities

▪ Other Expenses

❑ Working Capital

Financial Aspect related to the manufacturing of Hand Sanitizer





❑ Manufacturing Process:

▪ Fixing of batch size

▪ 500 L stainless steel jacketed vessel is used for 333.3 L of Ethanol. Using the jacket control, temperature of the batch to be maintained at less than 20 °C.

▪ Mechanical Stirrer to be turned on 16.7 L hydrogen peroxide to be added.

▪ Add 5.8 L glycerol to the above solution

▪ 41 L of distilled water is added, and the solution is to be stirred for 30 mins to ensure uniform mixing by keeping the batch temperature at less than 20 °C

throughout the process.

▪ Finally add 3.2 L of essential oil (clove, Eucalyptus, peppermint or citrus oil) for fragrance and continue stirring for 30 mins.

▪ Alcohol storage tanks must be minimum 10 times the capacity of the manufacturing vessel so that, at least 10 batches could be catered before refilling

the alcohol storage tank.

▪ Carbopol thickens the sanitizer into gel form.

▪ Permitted color & perfume may be added as required.

▪ The homogenizer will mix the Carbopol into alcohol and water to give uniformity. Then once the sanitizer is ready transfer it to storage vessel and take it

for filling.

▪ For small quantity preparation, the tanks should be calibrated for the ethanol/isopropyl alcohol volumes and for the final volumes of either 10 or 50 liters

▪ 10-litre preparations: glass or plastic bottles with screw threaded stoppers can be used.

▪ 50-litre preparations: large plastic (preferably polypropylene, translucent enough to see the liquid level) or stainless steel tanks with an 80 to100

liter capacity should be used to allow for mixing without overflowing.





Raw Material

10 L Capacity

50 L Capacity

100 L Capacity

400 L Capacity

1000 L Capacity

Ethanol 8.3 L XX L XX L XX L XX L

Hydrogen Peroxide

XX L XX L XX L XX L XX L

Glycerol XX L XX L XX L XX L XX L

Distilled Water


Essential Oil for

FragranceXX L XX L XX L XX L XX L

Ethanol based Formulation Isopropanol based Formulation

Raw Material

10 L Capacity

50 L Capacity

100 L Capacity

400 L Capacity

1000 L Capacity

Isopropanol


Hydrogen Peroxide

XX L XX L XX L XX L 41.7 L

Glycerol XX L XX L XX L XX L XX L

Distilled Water


Essential Oil for

FragranceXX L XX L XX L XX L XX L


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Global Hand Sanitizer Market

US$ XXXX Mn(2019)

CAGRXX%

Region with highest revenue share (2019)

Region with highest CAGR (2020-2026)

Asia PacificCAGR XX%

Asia PacificUS$ XXXX Mn

4.2 Industry Outlook (1/2)


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Segment with highest revenue share (2019)

Segment with highest CAGR (2020-2026)

4.2 Industry Outlook (2/2)

Segment with highest revenue share (2026)

Non- Alcohol Based Sanitizers (XX%)US$ XXXX Mn

Alcohol Based Sanitizers (US$ XXXX Mn)

CAGR:XX%

Alcohol Based Sanitizers (XX%)

US$ XXXX Mn


▪ Manufacturing of the hand sanitizers increased at a significant

rate by the start of year 2020 due to the increasing effect of

COVID-19.

▪ The sanitizers are sold ion high polymer plastic bottles which in

turn increases the plastic waste generation and thus might be

fatal for the environment.Environmental

▪ Constant technological advancements have been made by the

hand sanitizer manufacturers in order to process bulk orders.

▪ Fast operating machines and robots are implanted due to limited

availability of manpower in the lockdown period in most of the

countries such as, Germany, Spain, Italy, India, The U.S. among

othersTechnology

▪ Governments of various countries have reduced the prices of the

hand sanitizer in order to make it affordable for all classes of

people in the time of global pandemic.

▪ In India, MSME minister of the central government announced

decrease in the prices of sanitizer from Rs. 1,200 per liter to Rs.

160 per liter.Political

▪ Various countries have exempted the manufacturers as well as

customers from taxes and permits in order to avoid disruptions in

the distribution channel of the hand sanitizers.

▪ Many countries have started campaign of free sanitizer

distribution of the poor and under privileged citizen classEconomic

▪ Increasing threat of pandemic and increasing awareness about

personal hygiene has tend to increased use of sanitizer across

the globe.

▪ The number of patients are increasing significantly across the

globe especially in countries like The U.S., Brazil, India among

others making people cautious about the personal health.Social

▪ There are norms and regulations set by the health ministry of

different countries. The countries usually follow the guidelines set

by the world health organizations (WHO).

▪ Various guidelines for local as well as industrial production of the

sanitizers have been set by the WHO

(https://www.who.int/gpsc/5may/Guide_to_Local_Production.pdf?

ua=1)

Legal

4.3 PESTEL Analysis

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4.4 Porter's Five Forces Analysis (1/2)

THREAT OF SUBSTITUTES

(MODERATE)

THREAT OF NEW ENTRANTS

(HIGH)

BARGAINING POWER OF SUPPLIERS

(LOW)

BARGAINING POWER OF BUYERS

(LOW)

INTENSITY OF RIVALRY

(HIGH)

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The threat of new entrant in the market is high due to growing demand of sanitizers in the market and currently resources have

been pulled together to scale production. Certain import and export tariff rules have been modified by several countries in order to

stop the chain of coronavirus and strict lockdown, thus giving opportunity for the new players to step into the market. Thus, need of

bulk manufacturing raised to suffice the skyrocketing demand of hand sanitizers. Many other cosmetic and FMCG companies have

started stepping into the business..

Threat of New Entrants

(High)

Threat of substitutes is moderate and is estimated to be the same in the coming years. The availability of different types of hand

wipes and increased usage of gloves might have a negative impact on the market across industrial/commercial and resident

sectors. However, the hand sanitizers are more effective as they can be manufactured with high alcohol content and have proven

to be more effective against Covid-19 infection which has now become a global pandemic.

Threat of Substitutes

(Moderate)

Bargaining power of customers is low due to very high demand of hand sanitizers in the market and lack of alternatives, and lesser

availability of products. Although, many new entrants and local manufacturers have arrived by the start of 2020, the demand has

been increasing prominently across the globe as the use of hand sanitizer is proven to be the cheapest yet very effective for

eradicating the COVID-19 virus.

Bargaining Power of

Buyers (Low)

Suppliers in the hand sanitizer market are the raw material/ machinery providers for the manufacturing of hand sanitizers. The

bargaining power of the suppliers is low due to availability of large number of suppliers in the market. Thus, there are several

options for manufacturers or the third-party players to fetch raw material from. Moreover, there is no switching costs involved in

changing of suppliers. Distribution channels of the hand sanitizer manufacturers has strong network and the raw material are

cheap.

Bargaining Power of

Suppliers (Low)

High competition is seen among the top market players due to increasing usage of hand sanitizer across the globe. There are

several new players entering the market along with local manufacturers, which in turn lead to high competition in the market.

Additionally, prominent players of the market are making thriving efforts in advertisement and marketing in order to sustain the

fragmented market and high competition. However, the competition is projected to remain high in the developing countries and

reduce to moderate in the countries that are least affected with the pandemic.

Intensity of Rivalry

(High)

4.4 Porter's Five Forces Analysis (2/2)

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4.5 Market Dynamics and Trends

❑ The number of COVID-19 patients are increasing at a significant rate. The COVID-19 virus emerged in China in the end of year 2019, and the spread has been

uncontrollable since the same period. The major cause of widespread of the virus is, it is highly contagious, and vaccines are yet under development.

❑ Following graph shows the number of patients of infected, died and recovered from COVID-19 worldwide.

4.5.1 Growth Drivers

Increasing awareness among individuals due to widespread of COVID-19

XXXX XXXX

XXXX

XXXX

XXXX

XXXX

XXXX

XXXX

Active CasesXX%

XX%

XX%

XX%XX% XX%

XX%XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

Death Rate

Recovery Rate





❑ Sanitizer are a class of substance that disinfect the surface with the infused chemicals such as ethanol, isopropanol among others. Use of hand sanitizers is

increasing as the hands are most vulnerable part of the body are susceptible to pick up pathogens easily due to higher exposure to the environment. Hence,

the application of hand sanitizers is growing at a significant rate.

❑ Growth of hand sanitizer market is attributed to rising awareness about healthy lifestyle, wellness and shifting consumer preference towards convenient

hygiene products. Many public welfare and health organizations such as, World Health Organizations (WHO), Centers for Disease Control and Prevention

(CDC), United Nations (UN) among others are making thriving efforts to make the people aware about the precautionary measures to avoid getting infected.

❑ Continuous use of sanitizers id recommended by the public welfare organizations to keep the hands clean and kill the diseases causing viruses if present. This

has increased the usage of hand sanitizers among the individuals.

❑ Hand sanitizers are also available in various sizes and are easy to carry, this is also projected to increase the adopting in the coming years. Countries such as

Brazil, India, Japan among others have made the use of sanitizers and mask compulsory in public places. Use of sanitizer have increased across residential,

commercial and industrial applications, thus, thriving the market growth internationally.

❑ As per the study, the U.S. witnessed a spike of ~1,400% in demand of hand sanitizers during December and January.

❑ In February 2020, hand sanitizer recorded a Y-O-Y sales growth of 255% in the U.K.

❑ In Malaysia, sales of hand sanitizers hit ~$237,000 during the last week of January 2020 with 800% growth in country’s spending on the product in an average

week


Increasing awareness among individuals due to widespread of COVID-19





❑ The high demand of hand sanitizers has increased the number of new entrants and local manufacturers across the world.

❑ The sudden rise in the demand and lesser availability of the products to negative impact of COVID-19 pandemic led to emergence of bulk manufacturing across

the globe. Moreover, temporary changes in import-export trade measures created an opportunity for small businesses to enter the market.

❑ The WHO, has also provided stated measures for the manufacturing of hand sanitizers in small scale, which resulted in increasing operational efficiency of the

manufacturers. (https://www.who.int/gpsc/5may/Guide_to_Local_Production.pdf?ua=1)

❑ Thus, bulk manufacturing of hand sanitizers was observed since the start of year 2020, which in turn projected the market growth.

❑ Total 152 new entrants were registered alone in the month of March in India.

❑ Furthermore, in India, the share of top three manufacturers (Reckitt Benckiser Group plc, Hindustan Unilever Limited, & Himalaya Drug Company Pvt. Ltd) held

share of nearly 85% in the start of the year 2020. By the start of second month there was significant demand for hand sanitizers due to rise in the number of

patients affected with COVID-19 the share of these top three manufacturers decreased down to 39%.

❑ Many cosmetic companies such as, Tan-Luxe, L’oreal, Dyson, Orly International, Revlon, Priori skin care, La-Roche Posay, Farouk Systems Inc., Bulgari,

Davines Group among others are now manufacturing and selling hand sanitizers internationally.

❑ Moreover, since March 2020, Dow Europe and Ineous, leading polymer manufacturers, are using the previously available raw materials and organizing it to

produce sanitizers and thereby addressing the shortfall.


Increasing number of new entrants in the market (1/3)



By SKU By End User By Type



➢ Re-aligning businesses with sudden changes in business

operation help companies in two-ways; by protecting their own

workforce and by performing the social responsibilities. Business

division diversion or expansion help companies to keep

production lines up, generate moderate revenues and running in

times of low demand. Companies face many difficulties while re-

aligning their business divisions from labour to process and

equipment.

➢ Major challenge in all these changes is to find and qualify

suppliers.

➢ Companies entering the new business or planning to scale must

overcome several level of complexities.

➢ Companies that are already in the distilleries, liquor

manufacturing and sugar production businesses can step-up

easily to re-align their businesses in hand sanitizers.

➢ The business facilities can use in-stock alcohol and use same

facilities for sanitizer production.

➢ While, off-sector businesses require intensive efforts, resources

and capital to re-align their divisions.

Process involved in re-aligning the business

Check what others are

doing

Problem Formulation

Product and Supply Chain

Designing

Test the Solution

Solve the Problem






Key skills needed to re-align business or division of business to set up production facility of hand sanitizers

Medical Field Prototyping and Industrialization

Certification and Testing

Manufacturing and Supply Chain

FinanceProduct Design Regulations



By SKU By TypeBy Form


❑ Sudden spike in demand of hand sanitizers forced to charge prices multifold for the product, which can range from $33 for less than an

ounce to $22 for a 14-ounce bottle, depending upon the region and other supply chain factors.

❑ Due to the lockdown amid COVID-19 in several countries, there were disruption in the distribution channel right from suppliers to end-

users. Fetching of raw material from the suppliers was difficult in the month of March, April and May due to strict lockdown in countries

like India, the US, Germany, Spain, Italy and others. Thus, supply chain resources are diverted from other industrial applications which in

turn leads to higher operational cost, consequently leading to spike in prices of the product.

❑ Additionally, amid COVID-19, the popularity of substitutes such as UV disinfectant, hand wipes, soaps, hand wash also increased.

❑ Moreover, trade related measures are modified temporarily in several countries restricting the import-export of goods which might affect

the growth of the market in the prognosis period.

❑ Although, government of various countries are working on reducing the prices of sanitizers to make it affordable for underprivileged class

of society. For instance, in India, MSME minister of the central government announced decrease in the prices of sanitizer from Rs. 1,200

per liter to Rs. 160 per liter (1 INR = 0.014 USD, rate at the time of publishing of this report).

4.5.2 Restraints

Disrupted distribution channel and high prices due to COVID-19



By SKU By TypeBy Form


❑ Various health related problems have arisen due to excessive use of alcohol-based sanitizers. The adoption of

alcohol-based sanitizer is projected to grow at a CAGR of 8.9% from 2020-2026. The significant growth of alcohol-

based sanitizers are due to effective protection offered against harmful pathogens and COVID-19.

❑ High alcohol and chemical content in the sanitizers is estimated to have negative effect on the skin, and thus restrict

the market growth in the forecast years.

❑ According to the Center for Disease Control and Prevention, hand sanitizer with antibacterial ingredients can

contribute to the development of antibiotic-resistance bacteria and children are particularly at risk of ingesting hand

sanitizer, due to attractive packaging, scent and coloring; most exposures—91%—occurred in children aged 5 years

or younger and children aged 6 to 12 years had more intentional exposures. In a study, it was founded that abuse of

alcohol-based hand sanitizers can be equivalent to consuming roughly 120-proof liquor. As per the American

Association of Poison Control Center, during January-May 2020, there are 9,504 alcoholic hand sanitizer exposure

cases in children under the age of 12 years were reported.

❑ Moreover, a study resulted that daily exposure to high doses of triclosan resulted in decreases in some thyroid

hormone levels, the significance of which in humans is currently unknown.

4.5.2 Restraints

Health-issues due to hand sanitizers





❑ Government authorities have implemented changes in several import-export regulations and norms in order to restrict the human interaction and curb the spread

of COVID-19.

❑ For instance, in Argentina, temporary implementation of export licensing requirement on medical ventilators is implemented across all the countries since March

2020, and still in effect

❑ Australia has imposed temporary restrictions on non-commercial export on certain personal protective equipment. The Declaration 2020 is now due to end on 17

September 2020.

❑ Furthermore, Commerce Ministry in Bangladesh has imposed a ban on the export of locally-made face masks and hand sanitizers as a part of precautionary

measures taken in response to the growing domestic demand for the items amid the global coronavirus outbreak which was later lifted in the month of March

2020.

❑ Brazil has Temporary implementation of prior export authorization on chloroquine and other medications. Brazil also has temporary and extraordinary criteria for

the application of exceptionalities to specific technical requirements of the good manufacturing and import practice of medicinal products and active

pharmaceutical ingredients due to Covid-19.

4.5.3 Challenges

Modification in temporary trade measures (1/2)





❑ In the European Union, hand sanitizers can be regulated under any of the three regulations depending

upon primary purpose and claims of the product.

➢ Cosmetics Regulations

➢ Medicinal Product Regulations

➢ Biocidal Products Regulation (BPR)

A series of Biocidal Product derogations have been implemented to boost the supply of hand sanitizers in

the European Union market. Whereas, there has been no real movement on the Cosmetic or Medicinal

Product front. Majority of the member states have implemented the Article 55 statute for the hand sanitizer

active substances suggested in the WHO formulations i.e. Propan-2-ol (CAS 67-63-0), Propan-1-ol (CAS

71-23-8) and Ethanol (CAS 64-17-5).

On the other hand, the European Commission has released a taxation relief in the form of EU VAT

exemption for sanitization products and on raw materials used to make hand sanitizers with some

conditions. With some ethanol taxation in other European countries, the state and central government has

introduced new measures to increase the production of Ethanol for use in hand sanitizing products.

Modification in temporary trade measures (2/2)





❑ The increasing threat of COVID-19 has led to increased awareness regarding the

personal hygiene as a preventive measure from the deadly disease.

❑ Moreover, the availability of sanitizers in different sizes, and attractive packing is a

strategy of the manufacturers to attract the customers.

❑ The sanitizers are available in handy sizes which makes it easy to carry.

❑ Additionally, use of spar sanitizers is also seen to be increasing in order to ensure

contactless use of the product at public places.

4.5.4 Trends

Importance of personal hygiene and availability of hand sanitizers in

different sizes and shapes

Trends influencing Hand Sanitizers Market

Panicked Shoppers

COVID-19

Importance of Personal Hygiene




By Form


Impact Factor Description

Impact Analysis

Short Term Mid-Term Long Term

DriverIncreasing awareness among individuals

due to widespread of COVID-19

Driver Increasing number of new entrants

RestraintDisrupted distribution channel and high

prices due to COVID-19

Restraint Health-issues due to hand sanitizers

ChallengesModification in temporary trade

measures

Trends Importance of Hygiene

Trends Availability of products in handy sizes


-XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

2020 2021 2022 2023 2024 2025 2026

Short- Term

Mid Term

Long Term

Fig : Covid-19 Impact Assessment – Short Term, Mid Term and Long Term (Annual growth trend)

4.6 Covid-19 Impact Assessment on

Market Growth Trend (1/4)

4.6.1 Growth Trend Shift Analysis



❑ The outbreak of pandemic due to spread of COVID-19 virus has resulted in a sudden rise in the sales of hand sanitizers. The demand for the

product has increased, additionally, there has been lack of sufficient products in the market due to bulk procurement by the customers.

❑ Alcohol-based hand sanitizers are an effective measure in combatting the spread of the disease as alcohol attacks and destroys the protein

envelope that surrounds coronaviruses.

❑ The World Health Organization (WHO) has suggested the usage of alcohol-based hand sanitizers with more than 70.0% isopropanol or 60.0%

ethanol as the desired form of hand hygiene in healthcare settings, on the basis of greater access to hand sanitizer.

❑ Besides, the WHO has also ruled out the guidelines for local production of the hand sanitizers due to increasing number of local manufacturers

in several regions such as US, Canada and India among others.

❑ The mass requirement has in turn given rise to the need of bulk manufacturing that rose the competition of the market. The hand sanitizer

market has turned from monopolistic nature to highly fragmented market in the year 2020.

❑ Total 152 new entrants were registered alone in the month of March in India.

❑ For instance, in the U.K., chemical firm, Ineos, planned to build two hand sanitizer factories in 10 days. The decision was made by the company

in order to provide supportive measures to stop the spread of COVID-19. Similar plans projected to be executed in Germany to suffice the

growing demand of suppliers.

❑ Additionally, a company named Skyrora, based in Edinburg, Scotland, which is a space launch startup has shifted towards manufacturing of

hand sanitizers. The company has started the production since March, 2020, and is scaling up the production.

4.6 Covid-19 Impact Assessment

on Market Growth Trend (2/4)



❑ Several brands and off stream Industries have started producing hand sanitizers.

❑ Spirits company Diageo India that makes Smirnoff Vodka, and Johnny Walker whiskey said it will produce around 300,000 liters of bulk hand

sanitizer across 15 manufacturing units for use by public healthcare workers in India. It will also donate 500,000 liters ENA to the sanitizer

industry to enable the production of more than two million units (250 ml each) of hand sanitizers.

❑ Bacardi has started production of 70,000 liters of hand sanitizer at its co-packing facility in Telangana (India) with primary distribution targeted to

be district government hospitals. Considering global commitment, the company announced to produce more than 1.1 million liters of hand

sanitizer to fight the pandemic, whereas, United States, Mexico, France, England, Italy, Scotland and Puerto Rico are already part of this

initiative .

❑ Many cosmetic companies such as, Tan-Luxe, L’oreal, Dyson, Orly International, Revlon, Priori skin care, La-Roche Posay, Farouk Systems

Inc., Bulgari, Davines Group among others are now manufacturing and selling hand sanitizers internationally.

❑ Moreover, since March 2020, Dow Europe and Ineous, leading polymer manufacturers, are using the previously available raw materials and

organizing it to produce sanitizers to address the shortfall.

❑ Companies are supporting through collective efforts for manufacturing hand hygiene products by ramping up the production capacity to manage

market demand and to also donate to institutions and the public. Some instances are:





March 2020, COTY started the production of hydro-alcoholic hand sanitizer to help combat COVID-19 virus. The company distributed sanitizers free of charge to medical, emergency services staff, company’s employees working in the plants and distribution centers producing sanitizers and to pharmacy staff at some retail customers.

March 2020, GROUPE L’OCCITANE reassigned some of its facilities to manufacture 70,000 liters of hand sanitizers. Hand sanitizer produced at company’s facilities donated to the health authorities and healthcare workers in France.

March 2020, KAO announced to donate empty bottles to local pharmacies in Darmstadt to help them fill their hand sanitizers to sell to customers.

March 2020, L'ORÉAL boosting its production capacity of hand sanitizer to support the requirement of French and European health authorities.

March 2020, NAOS started producing 64,000 units of alcohol-based sanitizer and also donated glycerin to the CHU of Montpellier for their sanitizer production.





4.7 Market Growth and Outlook (1/2)

XXXX XXXX XXXX XXXX

XXXX XXXX XXXX 6,150.0 XXXXXXXX

XXXX

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

4.7.1 Market Revenue Estimates and Forecast (US$ Mn), 2016-2026

4.7.2 Market Volume Estimates and Forecast (MMT), 2016-2026


XXXX XXXX XXXX XXXX

XXXX XXXX XXXX XXXXXXXX

XXXXXXXX

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026


4.7 Market Growth and Outlook (2/2)

4.7.3 Price Trend Analysis (US$/MT)

Region 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

North America XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX

Europe XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX

Asia Pacific 3,802.6 XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX

Middle East XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX

Africa XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX

South America XXXX XXXX XXXX XXXX XXXX XXXX 4,174.8 XXXX XXXX XXXX XXXX

❑ The average cost of the hand sanitizers of different categories based on various sizes and contents.

❑ Historic price trend analysis is used to estimate the ASP during the forecast period.

❑ Impact of COVID-19 is considered while forecasting the price trend, however, fluctuations in the pricing trend was observed in the pandemic crisis



4.8 Competition Dashboard

4.8.1 Market Concentration Rate

Reckitt Benckiser Group plc

Unilever

Clorox Company

Henkel AG and Company

Procter & Gamble Company

3M Company

Bath & Body Works

Henkel Group

GOJO Industries

Deb Group Limited

Kimberly

Clark Corporation

Others

COMPETITIVE COMPOSITION

ANALYSIS

▪ The global hand sanitizer market is observed to have an

oligopoly nature of the market and is projected to shift

towards monopolistic as of 2019. However due to the hit

of pandemic the market has now become very

fragmented with entry of new players and local brands

across several regions such as South America & Asia

Pacific

▪ Concentration ratio is being calculated based on the

revenue share of the competitors and refers to HHI index

▪ The CR4: ratio of the four major players of the market is

35.1%

▪ Top 12-15 player in the global market hold around 70-

75% market share. Rest is captured by the other players

including local players in different countries.

4.8.2 Company Market Share Analysis (Value %), 2019




Many consumer goods leaders are operating in the global hand sanitizer

market. Through extensive research, it is found that market players have

adopted strategies such as product innovation, client retention, and

acquisition for increasing their market share within the market.

Most of the leading players and their investments are concentrated in the

China, the U.S., India, China & Italy due to the rising number of COVID-19

in the countries. These companies have expanded their market in other

regions as well. Major players in the market are investing a huge amount of

money in research ands development activities to launch effective and cost-

effective solutions.

The cumulative market share of the four major players is close to 35.1%,

hence there is loose oligopoly competition in the market.

The market is projected to reach towards monopolistic competition due to

mergers and acquisition of the major players of the market. Several

cosmetic companies have also launched the hand sanitizers and other

consumer goods industries are making vertical & Horizontal expansion of

their product portfolio in order to suffice the growing demand of the market.

Analysis

Perfect Competition

Monopolistic Competition Oligopoly Monopoly

Low CompetitionHigh Competition0% 100%50%

CR4 Interpretation of the market

35<C4<55 Loose Oligopoly Or Monopolistic

Competition

Market Concentration Rate (2019)




4.8.3 Competitor Mapping

MAJOR Competitors Mapping

GLOBAL

Company Name Position

Reckitt Benckiser Group plc

Company 2

Company 3

Company 4

Company 5

Company 6

High

Medium

Low




4.8.3 Competitor Mapping

Major Competitors Mapping

North America Europe Asia Pacific

Company Name Position Company Name Position Company Name Position

GOJO Industries Company 1 Company 1

Company 2 Company 2 Company 2






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Hand Sanitizer

Market Analysis,

By Form

CHAPTER 5


5. Global Hand Sanitizer

Market, By Form (1/2)

FORM HOLDING HIGHEST SHARE

Gel

San

itiz

ers

XX%XX%

2019 2026

CAGR

XX%

Form with highest CAGR 2020-2026

XX%

FORM HOLDING HIGHEST CAGR

❑ Gel sanitizers hold a revenue of US$ 2,666.1 million in 2020 and is projected to increase at a significant CAGR sue to increasing application of gel

sanitizers in residential application as compared to other counterparts.

❑Moreover, gel sanitizers are spill free, can be used for longer period as compared to liquid or spray.

❑ Gel sanitizers and liquid sanitizers are proven to be more effective than sprat sanitizers as it spreads evenly on the hand.

❑ However, spray sanitizers are growing prominently in North America and Europe region due to its multiple purpose use such as it can be used as hand

sanitizer and surface disinfectant as well.

Gel Sanitizers

5.1 Key Insights



5.2 Global Market Size and Forecast, By Form, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

XX% XX%

2019 2026

Gel Sanitizers

Liquid Sanitizers

Spray Sanitizers

Form 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Gel Sanitizers XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Liquid Sanitizers XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Spray Sanitizers XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

TOTAL XXXX XXXX XXXX XXXX XXXX XXXX XXXX 6,150.0 XXXX XXXX XXXX 5.9%

GLOBAL HAND SANITIZER MARKET SHARE (%), BY FORM, BY VALUE, 2019 & 2026

GLOBAL HAND SANITIZER MARKET SIZE (US$ MILLION), BY FORM, BY VALUE, 2016-2026


Market, By Form (2/2)



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Hand Sanitizer

Market Analysis,

By SKU

CHAPTER 6



Market, By SKU (1/2)

SKU HOLDING HIGHEST SHARE

10

1-2

00 m

l

XX%XX%

2019 2026

CAGR

XX%

SKU with highest CAGR 2020-2026

XX%

SKU HOLDING HIGHEST CAGR

❑ 51-100 ml SKU is projected to grow at a significant rate of 6.7% CAGR during the forecast period owing to small size, compact packaging and are easier to carry.

❑ As per Report Ocean Analysis it is observed the gel sanitizers are growing at a faster CAGR as compared to other forms and gel sanitizers are majorly sold in the SKU of

51-100 ml type.

❑ However, SKU 101-200ml holds high share with a revenue of US$ 1,223.3 million as the type has sufficient amount of product and can be used for all the forms of

product availability.

❑ SKU with more than 500ml is widely used in the healthcare applications.

❑Many manufacturers are providing customized sizes to the end-user as per applications.

51-100 ml

6.1 Key Insights



6.2 Global Market Size and Forecast, By SKU, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

XX% XX%

XX XX

2019 2026

<50 ml

51-100 ml

101-200 ml

>500

SKU 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

<50 ml XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

51-100 ml XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

101-200 ml XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

>500 XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

TOTAL XXX XXX XXX XXX XXX XXX XXX 6,150.0 XXX XXX XXX 5.9%

GLOBAL HAND SANITIZER MARKET SHARE (%), BY SKU, BY VALUE, 2019 & 2026

GLOBAL HAND SANITIZER MARKET SIZE (US$ MILLION), BY SKU, BY VALUE, 2016-2026


Market, By SKU (2/2)



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Hand Sanitizer Market

Analysis, By Distribution

Channel

CHAPTER 7


7. Global Hand Sanitizer Market,

By Distribution Channel (1/2)

DISTRIBUTION CHANNEL HOLDING HIGHEST

SHARE

Ph

arm

a/

Med

ical

sto

res

XX% XX%

2019 2026

CAGR

XX%

Distribution Channel with highest

CAGR 2020-2026

XX%

DISTRIBUTION CHANNEL HOLDING HIGHEST

CAGR

❑ The growing effect of pandemic has let to the adoption of online distribution channel by several vendor.

❑ The emergence of lockdown has turned the customer preference towards online purchasing of the hand sanitizers.

❑ However, pharma/medical store hold highest share with a revenue of US$ 1,629.9 Mn in 2019. Pharma continues to hold the major share due to increasing sales of

sanitizers with higher alcohol content, and there are restrictions in few countries. For instance, The Drugs and Cosmetics Act, 1940 (DCA) mandates that every drug

stocked or sold in India must be sold under a license unless the drug, or the person stocking or selling the drug, is exempt by law from this requirement.

Online Stores

7.1 Key Insights



7.2 Global Market Size and Forecast, By Distribution Channel, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

XX% XX%

2019 2026

Retail Stores

Online Stores

Pharma/ Medicalstores

Distribution Channel 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Retail stores XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Online Stores XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Pharma/ Medical stores XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%


GLOBAL HAND SANITIZER MARKET SHARE (%), BY DISTRIBUTION CHANNEL, BY VALUE, 2019 & 2026

GLOBAL HAND SANITIZER MARKET SIZE (US$ MILLION), BY DISTRIBUTION CHANNEL, BY VALUE, 2016-2026


By Distribution Channel (2/2)



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Hand Sanitizer

Market Analysis,

By End-user

CHAPTER 8



Market, By End-user (1/3)

END-USER HOLDING HIGHEST SHARE

Ho

sp

itals

& C

lin

ics

XX%

XX%

2019 2026

CAGR

XXS%

End-user with highest CAGR 2020-

2026

XX%

END-USER HOLDING HIGHEST CAGR

▪ The residential segment is projected to hold highest CAGR in the prognosis period due to increasing threat of COVID-19 across the globe. As stated by the WHO, hand

hygiene is extremely important to prevent the spread of COVID-19 virus. Residential sector had the least usage of hand sanitizers previous the strike of pandemic.

▪ Moreover, the hospitals & clinics dominates the market with contribution of US$ 1,121.3 Mn in 2019. Hospitals and Clinics also have to take care of the hygiene due to

constant patient flow and there are high change people might get infected in the hospital premises.

▪ With the lifting of lockdown several office spaces are now opening and are bound to follow basic regulations such as wearing of masks and use of sanitizer

Residents

8.1 Key Insights



8.2 Global Market Size and Forecast, By End-user, 2016 - 2026 (US$ Mn)

XX%XX%

XX% XX%

XX% XX%

XX% XX%XX% XX%XX% XX%

XX% XX%

XX% XX%XX%XX%

2019 2026

Residents Hospitals & Clinics Enterprises Manufacturing Facility Management Services Recreation & Entertainment Centers Hospitality Retail Others

GLOBAL HAND SANITIZER MARKET SHARE (%), BY END-USER, BY VALUE, 2019 & 2026


By End-user (2/3)

US$ XXXX Mn US$ XXXX Mn



8.2 Global Market Size and Forecast, By End-user, 2016 - 2026 (US$ Mn)

End-user 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Residents XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Hospitals & Clinics XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Enterprises XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Manufacturing XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Facility Management Services

XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Recreation & Entertainment Centers

XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Hospitality XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Retail XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Others XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%


GLOBAL HAND SANITIZER MARKET SIZE (US$ MILLION), BY END-USER, BY VALUE, 2016-2026


Market, By End-user (3/3)



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Hand Sanitizer Market

Analysis, By Type

CHAPTER 9



Market, By Type (1/2)

TYPE HOLDING HIGHEST SHARE

No

n-a

lco

ho

l B

ased

Han

d

San

itiz

er

XX%

XX%

2019 2026

CAGR

XX%

Type with highest CAGR 2020-2026

XX%

TYPE HOLDING HIGHEST CAGR

❑ Alcohol based hand sanitizer is estimated to grow with the highest CAGR of 8.7% owing to the guidelines shared by the WHO recommending the use of an alcohol-

based hand rub for 20-30 seconds using appropriate technique when hands are not visibly dirty. In line with these guidelines, various governments around the world have

promoted the use of ethyl alcohol or isopropyl alcohol-based hand rubs for hand hygiene.

❑ Although Non-alcohol based sanitizer holds highest share in the 2019 due to cheaper price. Moreover, use of high concentration alcohol based hand sanitizers might

lead to several skin related issues such as dryness and itching and might lead to fatal infections if used in frequent intervals.

Alcohol Based Hand Sanitizer

9.1 Key Insights



9.2 Global Market Size and Forecast, By Type, 2016 - 2026 (US$ Mn)

XX%

XX%XX%

XX%

2019 2026

Alcohol Based

Non-AlcoholBased

Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Alcohol Based XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%

Non-Alcohol Based XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XX%


GLOBAL HAND SANITIZER MARKET SHARE (%), BY TYPE, BY VALUE, 2019 & 2026

GLOBAL HAND SANITIZER MARKET SIZE (US$ MILLION), BY TYPE, BY VALUE, 2016-2026


Market, By Type (2/2)



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Global Hand Sanitizer

Market Analysis, By

Region

CHAPTER 10



Market, By Region (1/3)

REGION HOLDING HIGHEST SHARE

Asia

Pacif

ic

XX% XX%

2019 2026

CAGR XX%

Region with highest CAGR 2020-2026

XX%

REGION HOLDING HIGHEST CAGR

❑ Asia Pacific holds highest revenue of US$ 1,853.1 Mn, owing to growing number of COVID-19 cases in countries such as China, India, Australia, Japan and others.

❑ High population of the region is also responsible for the high-volume sales in Asia Pacific.

❑ The sales of sanitizers is observed more and projected to increase in the last quarter of the year 2020 as the lockdown has been lifted in several countries and public

places and office have been started with certain restrictions and precautions. Followed by Asia Pacific, Europe is the second largest share holder in the market owing to

awareness w.r.t. personal hygiene among individuals and developed health infrastructure.

❑Moreover, increasing number of new entrants and local manufacturers due to mass demand in the market has led to bulk manufacturing of the hand sanitizers in order to

suffice the increasing demand.

Asia Pacific

10.1 Key Insights



10.2 Global Market Size and Forecast, By Region, 2016 - 2026 (US$ Mn)

XX% XX%XX% XX%

XX%XX%

XX% XX%XX% XX%

XX% XX%

2019 2026

North America Europe Asia Pacific Middle East Africa South America

GLOBAL HAND SANITIZER MARKET SHARE (%), BY REGION, BY VALUE, 2019 & 2026






8.2 Global Market Size and Forecast, By Region, 2016 - 2026 (US$ Mn)

Region 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

North America XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Europe XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Asia Pacific XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Middle East XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Africa XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

South America XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

TOTAL XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

GLOBAL HAND SANITIZER MARKET SIZE (US$ MILLION), BY REGION, BY VALUE, 2016-2026





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North America Hand

Sanitizer Market

Analysis

CHAPTER 11


11. North America Hand Sanitizer Market

SEGMENT HOLDING HGHEST SHARE

Th

e U

.S.

XX%XX%

2019 2026

CAGR XX%

Type with highest CAGR 2020-2026

XX%

SEGMENT HOLDING HIGHEST CAGR

❑ The U.S. is the country with highest share and growth rate due to increasing number of COVID-19 patients in the region.

❑ Spray sanitizers are projected to grow at the highest CAGR of 7.1% owing to multiple applications of the spray sanitizers as it also can be used as a surface disinfectant.

❑ The 100-200ml SKU holds high share with growing adoption of hand sanitizer in enterprises during the unlock of office spaces and residential application due to

increasing awareness among individuals

❑ The online sales of the hand sanitizer is projected to grow at a significant rate of CAGR 6.9%, however, the pharma and medical stores are projected to dominate the

market throughout the prognosis period. The pharma holds high share as the sales of alcohol-based sanitizers are increasing and only authorized person with a drug

selling license can sell sanitizers with high alcohol content.

Alcohol Based

11.1 Key Insights



11.2 North America Market Size and Forecast, By Form, 2016 - 2026 (US$ Mn)

XX% XX%

XX%XX%XX%

XX%

2019 2026

Gel Sanitizers

Liquid Sanitizers

Spray Sanitizers

Form 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)




Total XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

11.2.1 NORTH AMERICA HAND SANITIZER MARKET SHARE (%), BY FORM, BY VALUE, 2019 & 2026

11.2.1 NORTH AMERICA HAND SANITIZER MARKET SIZE (US$ MILLION), BY FORM, BY VALUE, 2016-2026




11.2 North America Market Size and Forecast, By SKU, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

XX% XX%

XX% XX%

2019 2026

<50 ml

51-100 ml

101-200 ml

>500

SKU 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

<50 ml XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

51-100 ml XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


>500 XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


11.2.2 NORTH AMERICA HAND SANITIZER MARKET SHARE (%), BY SKU, BY VALUE, 2019 & 2026

11.2.3 NORTH AMERICA HAND SANITIZER MARKET SIZE (US$ MILLION), BY SKU, BY VALUE, 2016-2026




11.2 North America Market Size and Forecast, By Distribution Channel, 2016 - 2026 (US$ Mn)

XX%XX%

XX% XX%

XX% XX%

2019 2026

Retail Stores

Online Stores

Pharma/ Medicalstores


Retail stores XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Online Stores XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Pharma/ Medical stores XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


11.2.3 NORTH AMERICA HAND SANITIZER MARKET SHARE (%), BY DISTRIBUTION CHANNEL, BY VALUE, 2019 & 2026

11.2.3 NORTH AMERICA HAND SANITIZER MARKET SIZE (US$ MILLION), BY DISTRIBUTION CHANNEL, BY VALUE, 2016-2026




11.2 North America Market Size and Forecast, By End-user, 2016 - 2026 (US$ Mn)

XX%XX%

XX%XX%

XX% XX%

XX% XX%XX% XX%

XX% XX%

XX% XX%

XX%XX%

XX%XX%

2019 2026

Residents Hospitals & Clinics Enterprises Manufacturing Facility Management Services Recreation & Entertainment Centers Hospitality Retail Others

11.2.4 NORTH AMERICA HAND SANITIZER MARKET SHARE (%), BY END-USER, BY VALUE, 2019 & 2026


US$ XXX Mn US$ XXX Mn



11.2 North America Market Size and Forecast, By End-user, 2016 - 2026 (US$ Mn)

End-user 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Residents XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Hospitals & Clinics XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Enterprises XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Manufacturing XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%



Hospitality XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Retail XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Others XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


11.2.4 NORTH AMERICA HAND SANITIZER MARKET SIZE (US$ MILLION), BY END-USER, BY VALUE, 2016-2026




11.2 North America Market Size and Forecast, By Type, 2016 - 2026 (US$ Mn)

XX%

XX%XX%

XX%

2019 2026

Alcohol Based

Non-AlcoholBased

Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Alcohol Based XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Non-Alcohol Based XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


11.2.5 NORTH AMERICA HAND SANITIZER MARKET SHARE (%), BY TYPE, BY VALUE, 2019 & 2026

11.2.5 NORTH AMERICA HAND SANITIZER MARKET SIZE (US$ MILLION), BY TYPE, BY VALUE, 2016-2026




11.2 North America Market Size and Forecast, By Country, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

XX%XX%

2019 2026

The U.S.

Canada

Mexico

Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

The U.S. XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Canada XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Mexico XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


11.2.6 NORTH AMERICA HAND SANITIZER MARKET SHARE (%), BY COUNTRY, BY VALUE, 2019 & 2026

11.2.6 NORTH AMERICA HAND SANITIZER MARKET SIZE (US$ MILLION), BY COUNTRY, BY VALUE, 2016-2026




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Europe Hand Sanitizer

Market Analysis

CHAPTER 12


12. Europe Hand Sanitizer Market

12.1 Key Insights (1/3)

❑ The western Europe holds highest share, wherein Germany is projected to grow with a significant growth rate of 8.1%.

❑ In terms of total population number in the region, revenue of US$ 1 per person is generated in the region.

❑ Demand for alcohol-based hand sanitizers has surpassed its supply due to the rapidly evolving COVID-19 pandemic, prompting retailers to ration supplies and online

vendors to hike prices.

❑ In February 2020, hand sanitizer recorded a Y-O-Y sales growth of 255% in the U.K.

❑ Increasing import rate of hand sanitizer is seen in the past years. Following graph shows import data for Germany, France, EU and the UK along with the US and Japan.

From the following data we can understand the increasing import pattern in the European countries as compared to other major economies.

Germany France European Union United States United Kingdom Japan

2018 236227.21 128863.45 119390.16 70146.64 59787.9 49332.6

2019 240059.74 131485.5 121728.81 86804.39 74692.39 65630.41

2018 2019





❑ The UK market is estimated at ~500,000 tones of hand sanitizer demand most

years; In Italy only, hand sanitizer demand is anticipated to spiked up by 300%.

❑ Feedstock supply is shorter in some countries than others, as supply becomes

more localized, Hand sanitizer producers are also racing to keep up with

demand across Europe. Buyers in the non-sanitizing market are agreeing to

compromise with raw materials and allowing the distributors to direct it towards

hand sanitizer manufacturers. Also, fuel ethanol production is reallocating to

ensure smooth and continuous supply for the disinfectant industry, either by

agreement with national governments or voluntarily.

❑ The government of Germany and other several other European countries

permitted the use of technical bioethanol (Fuel or technical grade ethanol in

current scenario) to manufacture sanitizers.

❑ Local supply of raw material will influence the prices of hand sanitizers and can

be witnessed declining for the unpredicted period of time. With large production

capacity of bioethanol, it cannot be anticipated that the local plants or

reallocation of resources are sufficient to meet the spiked hand sanitizer

demand in the region; with the UK and Italy at the top position.

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Bioethanol Plants in Germany-Production Capacity in tons/year

85




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Bioethanol Plants in Germany-Production Capacity in tons/year

Bioethanol plants City Production Capacity/Year

CropEnergies Bioethanol GmbH (company of CropEnergies AG)

Zeitz, Saxony-Anhalt 315,000 tons

Nordzucker AG Wanzleben-Börde, Saxony-Anhalt XXXX tons

Sachsenmilch Leppersdorf GmbH XXXXX XXXX tons

Suiker Unie GmbH & Co. KG XXXXX XXXX tons

Verbio Ethanol Schwedt GmbH & Co KG (Verbio AG company)

XXXXX XXXX tons

Verbio Ethanol Zörbig GmbH & Co KG (Verbio AG company)

XXXXX XXXX tons

Clariant Produkte (Deutschland) GmbH* XXXXX XXXX tons

*Demonstration Plant

86



SEGMENT HOLDING HIGHEST SHARE

Th

e U

K H

an

d S

an

itiz

er

Mark

et

XX%

XX%

2019 2026

CAGR XX%

Form with highest CAGR 2020-2026

XX%

SEGMENT HOLDING HIGHEST CAGR

Alcohol based

12.1 Key Insights



12.2 Europe Market Size and Forecast, By Form, 2016 - 2026 (US$ Mn)

XX% XX%

XX%XX%XX%

XX%

2019 2026

Gel Sanitizers

Liquid Sanitizers

Spray Sanitizers

Form 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)





12.2.1 EUROPE HAND SANITIZER MARKET SHARE (%), BY FORM, BY VALUE, 2019 & 2026

12.2.1 EUROPE HAND SANITIZER MARKET SIZE (US$ MILLION), BY FORM, BY VALUE, 2016-2026




12.2 Europe Market Size and Forecast, By SKU, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

XX% XX%XX% XX%

2019 2026

<50 ml

51-100 ml

101-200 ml

>500

SKU 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

<50 ml XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%



>500 XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


12.2.2 EUROPE HAND SANITIZER MARKET SHARE (%), BY SKU, BY VALUE, 2019 & 2026

12.2.3 EUROPE HAND SANITIZER MARKET SIZE (US$ MILLION), BY SKU, BY VALUE, 2016-2026




12.2 Europe Market Size and Forecast, By Distribution Channel, 2016 - 2026 (US$ Mn)


Retail stores XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Online Stores XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Pharma/ Medical stores XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


12.2.3 EUROPE HAND SANITIZER MARKET SHARE (%), BY DISTRIBUTION CHANNEL, BY VALUE, 2019 & 2026

12.2.3 EUROPE HAND SANITIZER MARKET SIZE (US$ MILLION), BY DISTRIBUTION CHANNEL, BY VALUE, 2016-2026




12.2 Europe Market Size and Forecast, By End-user, 2016 - 2026 (US$ Mn)

12.2.4 EUROPE HAND SANITIZER MARKET SHARE (%), BY END-USER, BY VALUE, 2019 & 2026





12.2 Europe Market Size and Forecast, By End-user, 2016 - 2026 (US$ Mn)

End-user 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Residents XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Hospitals & Clinics XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Enterprises XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Manufacturing XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%





Hospitality XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Retail XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Others XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


12.2.4 EUROPE HAND SANITIZER MARKET SIZE (US$ MILLION), BY END-USER, BY VALUE, 2016-2026




12.2 Europe Market Size and Forecast, By Type, 2016 - 2026 (US$ Mn)

XX%

XX%XX%

XX%

2019 2026

Alcohol Based

Non-AlcoholBased

Type 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Alcohol Based XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Non-Alcohol Based XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%


12.2.5 EUROPE HAND SANITIZER MARKET SHARE (%), BY TYPE, BY VALUE, 2019 & 2026

11.2.5 EUROPE HAND SANITIZER MARKET SIZE (US$ MILLION), BY TYPE, BY VALUE, 2016-2026




11.2 Europe Market Size and Forecast, By Country, 2016 - 2026 (US$ Mn)

XX% XX%

XX% XX%

2019 2026

Eastern Europe

Western Europe

US$ XXX Mn US$ XXXX Mn

12.2.6 EUROPE HAND SANITIZER MARKET SHARE (%), BY COUNTRY, BY VALUE, 2019 & 2026


12.2.6 EUROPE HAND SANITIZER MARKET SHARE (%), BY WESTERN

EUROPE, BY VALUE, 2019 & 2026

XX% XX%

XX%XX%XX% XX%

XX% XX%

XX% XX%

XX%XX%

2019 2026

The UK Germany France Italy Spain Rest of Western EU

12.2.6 EUROPE HAND SANITIZER MARKET SHARE (%), BY EASTERN

EUROPE, BY VALUE, 2019 & 2026

XX%XX%

XX% XX%

XX% XX%

2019 2026

Poland Russia Rest of Eastern EU

US$ XX Mn US$ XX Mn US$ XX Mn US$ XX Mn



12.2 Europe Market Size and Forecast, By Country, 2016 - 2026 (US$ Mn)

12.2.6 EUROPE HAND SANITIZER MARKET SHARE (%), BY COUNTRY, BY VALUE, 2019 & 2026


Country 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Western Europe


The UK XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Germany XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

France XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Italy XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Spain XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Rest of Western EU


Eastern Europe XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Poland XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Russia XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XX%

Rest of Eastern EU





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Asia Pacific Hand

Sanitizer Market

Analysis

CHAPTER 13


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Middle-East Hand

Sanitizer Market

Analysis

CHAPTER 14


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Africa Hand Sanitizer

Market Analysis

CHAPTER 15


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South America

Hand Sanitizer

Market Analysis

CHAPTER 16


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COMPANY PROFILE

CHAPTER 17


Company Profile

17.2

www.reportocean.comwww.reportocean.com 101



Reckitt Benckiser Group plc: Overview

Key Market Segment

➢ Health

➢ Hygiene Home

➢ Reckitt Benckiser Group plc is a manufacturer and marketer of health and hygiene home products.

▪ The Hygiene Home segment focuses on the household sector

▪ The Health segment focuses on infant and child nutrition; health relief; health hygiene; and

vitamins, minerals and supplements.

➢ The company offers range of hygiene products includes acne treatments, disinfectant cleaners,

depilatory products , pest control and automatic dishwashing detergents.

➢ Companies major brands are Dettol, Calgon, Scholl, Clerasil, Nurofen, Mucinex and Durex.

➢ As per the recent news, company’s hygiene product – Dettol sales helped the company post a sharp

14% rise amid pandemic, which pushes company's profit higher than previous year.

➢ The company recommended 1250% in cash dividends for the year ending Dec. 2019.

Business OverviewHeadquarter Germany

Founded 1823

Employee Strength 42400

Business Presence Global

TradedRBGLY

Telephone 1800 102 7245

Website www.rb.com

Key Personnel

➢ Laxman Narasimhan, CEO

➢ Rupert Bondy, SVP, General Counsel / Company Secretary

➢ Jeff Carr, CFO

Head Quarter

➢ Germany, 103 - 105 Bath Road, Slough, Berkshire, SL1 3UH

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Reckitt Benckiser Group plc: Financial Insights

Business Segment Wise RevenueShare, 2019

Recent Development

➢ March 2020, RB is planning to launch the RB Fight for Access Fund to improve access to health,hygiene and nutrition for all to address improved access by: ensuring high-quality products, providingeducation and information and driving availability. The company has mobilized an additional $37M aspart of Fight for Access Fund to address the fight against the spread of Covid-19.

➢ Jumia and RB have entered in to a partnership to help consumers in 8 countries across Africa access asteady supply of hygiene products such as Harpic, JIK and Dettol soap bars, disinfectants, and liquidhand wash. Jumia will be taking 0% commission and will reinvest the initial commission into discountson the consumer price and Reckitt Benckiser is financing free shipping nationwide on all listedproducts.

Source: Annual Reports


Regional Revenue Segmentation Share, 2019

Source: Annual Reports

Strategy Outlook

As per the current scenario, considering worldwide impact of Covid-19, the company is focusing towards demand fulfillment of hygiene products across the world, by increasing their investment in production capacity, supply chain and other business chain.

Financial Analysis

Particular

2016

(USD

Million)

2017

(USD

Million)

2018

(USD

Million)

2019

(USD

Million)

Net Revenue 16,841 15,872 15,342 11,660

Gross Profit 10,197 9,620 9,143 7,135

Net Profit (Loss) -4,811 2,746 8,293 2,258

Source: Annual Report, Company Website, Press Releases,

Health

HygieneHome

UK

US

Greater China*

All Other Countries

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SWOT Analysis

Strength

➢ Global leader in consumer health

➢ Excellent geographic spread, with particular strength in fast-growing emerging markets.

Weakness

➢ High legal cost of Reckitt – the company has set aside almost £1.2bn in legal costs over the past three years, which relates to its Oxy RB humidifier sanitizer (HS) which was linked to dozens of deaths and hundreds of injuries in South Korea.

Opportunity

➢ Consumers are increasingly using newer channels such as e-commerce and discount retailers

➢ Consumers are becoming more proactive about their health and wanting to self-medicate to cure from various health issues.

➢ Due to rising connectivity. consumers can instantly communicate with healthcare professionals and personal health coaches, and learn more about health through various informative platforms .

Threat

➢ The company operates internationally and enters into transactions in many currencies and as such is exposed to foreign exchange risk arising from various currency exposures.




Company Profile

17.1



Company Profile

17.3




Company Profile

17.4




Company Profile

17.5




Company Profile

17.6




Company Profile

17.7




Company Profile

17.8




Company Profile

17.9




Company Profile

17.11




Company Profile

17.12




Company Profile

17.13




Company Profile

17.14




Company Profile

17.15




Company Profile

17.16




Company Profile

17.17




The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete.

Report Ocean Consulting has taken due care and caution in compilation of data as this has been obtained from various sources, including which it considers reliable and first hand. However,

Report Ocean Consulting does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from

the use of such information and especially states that it has no financial liability whatsoever to the subscribers/users of this report. The information herein, together with all estimates and

forecasts, can change without notice. All the figures provided in this document are indicative of the relative market size and are strictly for client’s internal consumption. Usage of the same

for purpose other than internal will require prior approval of Report Ocean Consulting.

Copyright © 2020 Report Ocean Consulting

All Rights Reserved. This document contains highly confidential information and is the sole property of Report Ocean Consulting. No part of it may be circulated, copied, quoted, or otherwise

reproduced without the written approval of Report Ocean Consulting.

DISCLAIMER

www.reportocean.com 49www.reportocean.com



UNITED STATES

500 N Michigan Ave, Suite 600,Chicago, Illinois 60611Email: [email protected]: +1 888 212 3539

ASIA PACIFIC

Classic Tower, Rajnagar Extension,Ghaziabad, 201017 - IndiaEmail: [email protected]: +91-9997112116

Global Hand Sanitizer Market

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