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GLOBAL DAIRY &
DAIRY ALTERNATIVES
MARKET TRENDS 2021
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Gujarat Cooperative Milk Marketing
Federation Ltd
• The Dairy Products market worldwide will grow by a
projected US $129.4 Billion, during the analysis period
(2020-2027), driven by a revised CAGR of 3.6%.
• China – The most significant market for dairy primarily
driven by increased consumption of dairy products.
• India and Indonesia – Fastest growing market in the region
driven by increased population.
• The demand for "clean label " products and transparency in
dairy products certainly drives innovation in the dairy
products sector.
MARKET OVERVIEW
Global & APAC Dairy Products Market: Overview
2020 2025
Asia Pacific Dairy Product Market
1
Yili Group2
Yakult Honsha Co., Ltd3
Mother Dairy Fruit & Vegetable Pvt. Ltd4
Fonterra Co-operative Group Limited5
Major Players in APAC Region:
Sources: Mordor Intelligence, 2020a; Research and Markets, 2020a
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MARKET OVERVIEW
Global & APAC Dairy Alternatives Market: Overview
Sources: Markets and Markets, 2021; Mordor Intelligence, 2020b
• The global dairy alternatives market is estimated to be valued
at USD 22.6 billion in 2020 and is projected to reach USD 40.6
billion by 2026, recording a CAGR of 10.3% in terms of value.
• Increasing occurrence of lactose allergies, changing consumer
lifestyles, and growing health awareness among consumers.
• Consumers are increasingly adopting a vegan diet
• The Asia Pacific region will dominate the market due to the
agricultural production base for plant-based sources.
2020 2025
Asia Pacif ic Dairy Alternatives Market
Danone S. A.1
Earth’s Own Food Company2
Sanitarium3
Otsuka Pharmaceutical Co.4
Major Players in APAC Region:
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Global Dairy & Dairy Alternative (Beverages)
MARKET OVERVIEW
BY PRODUCT TYPES
Source: Innova Market Insights, 2020b; Market Research Future, 2021. Research and Markets, 2020b
• Global Dairy Beverages – Growth rate of 5.5% (2020-2027).
• The increasing consumer preference for dairy drinks such as
ready-to-drink milkshakes, kefir, ready-to-drink milk-based
beverages, and buttermilk is driving the growth of the global
dairy beverages market.
• Global Dairy Alternative Beverages – Growth rate of > 9.9%
(2020-2025).
Almond Coconut Cashew Oat Rice40%
37%
ALMOND MILK SOY MILK
Global Market Growth
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Global Dairy & Vegan Yogurt
• Rising awareness about healthy food, increasing young population
base which is health conscious and growing trend of dual
household income leading to increasing disposable income and
hence, aiding the sale of discretionary food items like yogurt.
• Additionally, availability of yogurt with high nutritional value, high
protein content, etc., and other such product innovations are
projected to drive global yogurt market through 2025.
• Spoonable non-dairy yogurts launched have doubled (2015 –
2019).
Sources: Grand View Research, 2020b; IMARC Group, 2020 ; Innova Market Insights, 2020b; Research and Markets, 2020d; Williams, 2021a
1.6
2019 2020 2027
Vegan Yogurt - US $ (billion)• Six in ten consumers preferred plant-based claims
when buying alternatives to dairy
• Plant-based claims had a CAGR of 41% over the 2017
to 2020 period (Dairy & Dairy Alternative)
2021 2026
Dairy Yogurt US $ (billion)
2021 2026
Dairy Yogurt US $ (billion)
MARKET OVERVIEW
BY PRODUCT TYPES
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Global Dairy & Vegan Ice Cream
• Rising demand for convenience foods and the increasing product
premiumisation are contributing to the increased demand for ice
creams in the coming years.
• Rise in concern of lactose intolerance fuels the demand for dairy
free or vegan ice cream.
• Flavor is the king while dairy free and reduced sugar offer
competitive edge for ice cream
Sources: Allied Market Research., 2020, Expert Market Research, 2021; Innova Market Insights, 2020b
62.3
96.1
2020 2021 2026
Dairy Ice Cream - US $ (billion)
0.5
2
0.8
05
2019 2027
Vegan Ice Cream - US $ (billion)
91%consumers influenced by sugar reduction
claims (Innova Market Insights)
MARKET OVERVIEW
BY PRODUCT TYPES
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Global Dairy & Vegan Cheese
• The high growth of the fast food industry is expected to result in
an increased consumption of cheese in the near future.
• Increasing acceptance of veganism among the consumers,
especially among the millennials, has been fueling the vegan
cheese market growth over the world.
Source: Grand View Research, 2020a; Research and Markets, 2020c
69.7
112.8
2019 2020 2025
Dairy Cheese - US$ (billion)
1.0
12019 2020 2027
Vegan Cheese - US$ (billion)
MARKET OVERVIEW
BY PRODUCT TYPES
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Global Dairy & Vegan Butter
• The market is driven by the increasing demand for bakery and
confectionery as it is one of the vital ingredients in these industries.
• Awareness of excessive butter fat intake which can lead to cardiovascular
diseases, have led to a shift in the category of low fat, low cholesterol and
low-calorie butter.
• Vegan butter is highly nutritional with high good fat content and is used as
a substitute for dairy butter
Sources: Fior Markets, 2020; Research and Markets, 2020e
2020 2025
Dairy Butter
1.2
3
1.7
7
2018 2019 2026
Vegan Butter - US $ (billion)
MARKET OVERVIEW
BY PRODUCT TYPES
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KEY
MARKET TRENDS
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KEY MARKET TRENDS
Hello, Hybrids
Snacking Revolution
Protein Powers On
Texture Indulgence
Digestive Wellness Diversifies
Immunity Gets a Boost
Ingredient Provenance
KEY MARKET TRENDS
Plant-based
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Snacking Revolution
KEY MARKET TRENDS
• The dairy snack market is segmented by product type
into:-
Cheese
Yogurt (Spoonable Yogurt & Drinkable Yogurt)
Ice cream
• The demand for ice creams has been growing rapidly.
• Asia-Pacific are leading in cheese snacks market as
convenience foods which typically contain high
amounts of protein and calcium.
• Growth factors:-
Smaller meals
Convenient and healthy on-the-go snack
Naturally high in calcium - perceived as a
nutritional snacking option
Consumer indulgence
Improve digestion and the immune system
Sources: Food Bev Media, 2020; Mordor Intelligence, 2020c; Transparency Market Research, 2021
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Protein Powers On
KEY MARKET TRENDS
Sources: AI Palette, 2020 & 2021; Brewster, 2020; New Nutrition Business, 2020; Nicholson-West, 2020
• Going back to pre-COVID weight is a major health goal by
active dieting and increasing intake of protein.
• The industry continues to lean on the functionality and
versatility of dairy proteins, easily boosting protein content
while contributing neutral flavour and powerful nutrition.
• Interest in plant protein ingredients among manufacturers
and foodservice operators is also intensifying.
F&B Categories being discussed for plant-based protein alternatives across ASEAN
(Indonesia, Malaysia, the Philippines, Singapore and Thailand)
Plant-based trend
+123.6% but on a very small base
Dairy
12.6%Meat
5.5%Cheese
1.5%Egg
0.9%
CHN
+205%
IND
+39%
US
+19%
IND
+55%
PHP
+21%
CHN
+13%
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Hello, Hybrids• Hybrid flavour innovation is increasingly being used
to deliver new sensory experiences.
• Category Crossover - with blending of ingredients
and mixing flavor profiles, providing consumers with
rich sensory experiences and new indulgence.
• A notable interest on the market in ‘hybrid’ solutions
based on nuts, grains and seeds - combine the
benefits of dairy and plant-based products to create
something delicious.
KEY MARKET TRENDS
Sources: Food Ingredients First, 2020; Innova Market Insights, 2020a
36%
22% 23%
Mix of plants &animals
Fully animal-sourced products
Fully plant-based
Source: Innova Consumer Survey 2020
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Textural Indulgence
• From ice cream, yogurt to flavoured milk, consumers
are unwilling to lose the indulgent texture they receive
from the product.
• Emulsifiers and stabilizers are good choices for
creating a smooth creamy ice cream texture with
reduced ice crystal size and address texture
challenges associated with lower fat and protein in
plant-based dairy.
KEY MARKET TRENDS
Sources: Asia Pacific Food Industry, 2019; Innova Market Insights, 2020a; Toops, 2012; Zalesny & Seisun, 2020; Williams, 2021a
Global consumers will choose brown
flavours when they opt for something to
indulge (Innova Database 2021)
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Digestive Wellness
Diversifies
KEY MARKET TRENDS
Sources: Bagul, 2020; New Nutrition Business, 2020; Mudgil, 2017; Shoaib et al., 2016
• Consumer are increasingly paying attention to their
digestive health.
• Inulin and FOS have been extensively studied as
prebiotics, they nourishes and selectively stimulates
the growth of good bacteria which promotes a healthy
digestive and immune system.
• They also support in relieving constipation and
increasing stool volume due to the bulking effect.
1 in 4 global consumers suffer from lower
digestive health issues. In half of those cases,
consumers claim that this has a moderate or
even severe impact on their overall health
(Euromonitor International’s Health and
Nutrition Survey 2020)
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Immunity Gets A Boost
KEY MARKET TRENDS
Sources: International Dairy Federation, 2020; New Nutrition Business, 2020, Williams, 2021b
Global consumers are concerned about
their personal health & the health of
people close to them in the light of
Covid-19 (Innova Database 2021)
1 in 3 global consumers choose
orchard flavours when they want
something to boost their immunity
(Innova Database 2021)
Protein
Vitamin A
Vitamin B12
Vitamin D
Selenium
Zinc
Nutrients for
Optimal
Immunity
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Ingredient Provenance
• Consumers want to learn where the ingredients come
from and they want the process explained to them.
• This consumer trend shows that either the ingredients
or the product itself is imported (giving the perception
that it is of higher quality) or that the product is
influenced by Western-style products.
KEY MARKET TRENDS
Sources: Gelski, 2019; New Nutrition Business, 2020; Reavell, 2020
Global consumers saying that the
story behind a brand influences their
purchasing decision (Innova
Database 2020)
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Slate Chocolate Milk
Source of milk from family-owned dairy farms in United
States. These farmers care about their animals. Because of
this, they are fully compliant under the AWA (Animal Welfare
Act) and make sure the cows are well fed!
Market Examples: Ingredient Provenance
Yarra Farm Australian Pasteurized Cow’s Milk
The finest quality Australian ice cream since 1950 with the
best Australian milk
KEY MARKET TRENDS
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Bute Island Sheese 100% Dairy Free Cheese -
Mozzarella Melty Sliced Vegan Cheese
Made in Scotland in a dedicated Vegan Factory
137 Degrees Unsweetened Almond Milk
137 Degrees Unsweetened Almond Milk is freshly squeezed
from 100% California non-gmo whole almonds
Market Examples: Ingredient Provenance
KEY MARKET TRENDS
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FOOD CONCEPTS &
MARKET EXAMPLES
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Dairy & Dairy Alternatives: Beverages
Concepts
• Protein Powers On
• Hello Hybrids
• Plant-based
Proposed Ingredients
• Vitamins & Minerals
• Inulin & FOS
• Chia Ingredients
• Monk Fruit Extracts
• Proteins (Soy, Rice, Almonds)
FOOD CONCEPTS & MARKET EXAMPLES
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GoGo SqueeZ YogurtZ Pouches
Pantry-friendly, aka no fridge or cooler needed! Delicious,
convenient snacks perfect for kids
Varieties: Banana, Strawberry, Berry
Dairy Products: Beverages
Brownes Dairy Yogurt Wiggles Pouch
Added with pre (Inulin) & probiotics, making it the perfect
Yummy Yummy Snack Box snack for little tummies!
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy Products: Beverages
FOOD CONCEPTS & MARKET EXAMPLES
Fairlife Smart Snacks Nutrition Shake
15g protein
Varieties: French Vanilla, Creamy Strawberry, Rich
Chocolate
Quaker Breakfast Drink
Combination of Quaker wholegrain oats, milk and fruit to
give you a delicious tasty and satisfying drink, to start your
day at its best.
Varieties: Red berries, Vanilla
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Milo Dairy Free Almond
Dairy Free Almond drink is made with plant-based
ingredients such as almond and soy. Low in fat and good
source of plant based protein. Ideal for those who are
lactose intolerant and those who are embarking on a plant-
based beverage!
Contains Soya Protein (2.4%), Almond Protein (0.6%),
Minerals (Calcium Carbonate, Ferric Pyrophosphate),
Maltodextrin, Vitamins (B3, B6, B2, D, B12) and Monk Fruit
(Luo Han Guo) Extract
Dairy Alternative: Beverages
FOOD CONCEPTS & MARKET EXAMPLES
CalifiaFarms Probiotic Dairy Free Yogurt Drink
A creamy and delicious dairy-free almond- and coconut-
based yogurt combined with real blueberries and a touch of
black currants
A unique blend of live active probiotic bifidobacterial that
well known for its efficacy in digestive and immune health
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Silk Pure Almond Vanilla
50% more calcium compared to dairy milk with no
cholesterol or saturated fat compared to dairy milk!
Contains Vitamin and Mineral Blend (Calcium Carbonate,
Vitamin E Acetate, Vitamin A Palmitate, Vitamin D2)
Dairy Alternative: Beverages
Mighty Pea Milk Unsweetened
8g Plant Protein per Glass, 50% more calcium than cows
milk!
Contains Pea Proteins, Vitamins (B12,D).
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy & Dairy Alternatives: Yogurt
FOOD CONCEPTS & MARKET EXAMPLES
Concepts
• Snacking
• Immunity Gets a Boost
• Hello Hybrids
Proposed Ingredients
• Vitamins & Minerals
• Inulin & FOS
• Chia Ingredients
• Rice Starch
• Fruit blends
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Yoatz Oats + Yogurt
Contains Chia Seed & Stevia
Varieties: Blueberry Flax, Strawberry Chia
Muuna Fruity Cottage Cheese
Its cottage cheese that perfectly paired with real pieces of
fruit
Varieties: Pineapple, Strawberry, Blueberry, Mango, Peach
Dairy Products: Yogurt
FOOD CONCEPTS & MARKET EXAMPLES
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Yoplait YQ High Protein Yogurt
9.6g Protein per 100g
Contains Inulin & Sweeteners: Erythritol & Stevia
Varieties: Double Choc, Vanilla Salted Caramel
Dairy Products: Yogurt
FOOD CONCEPTS & MARKET EXAMPLES:
Activia Low Fat Probiotic Yogurt with Fibre
Contains Inulin and live cultures
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Siggi’s Plant-Based Dairy Free Yogurt
Blend of coconut, macadamia, and pea protein to maximize
taste, consistency and nutrition
Contains 3x more protein & 40% less sugar than leading
yogurt alternatives
Dairy Alternative: Yogurt
Vega Protein Cashewmilk Yogurt Alternative Blueberry
Contains Pea Protein, Chicory Root Extract, Monk Fruit
Extract, Blueberry Puree
FOOD CONCEPTS & MARKET EXAMPLES
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Good Karma Dairy-Free Yogurt Strawberry
Each little serving contains 800 milligrams of Omega 3’s
from flax oil, 5 to 6 grams of protein, vitamins (Vitamin A,
B12 and D2) and live and active cultures that good for
health
Dairy Alternative: Yogurt
Follow Your Heart Dairy-Free Yogurts
Dairy-free yogurt that is creamy, delicious, soy-free, and
comes packed with 1 billion live, active cultures
Contains Inulin
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy & Dairy Alternatives: Ice Cream
Concepts
• Texture Indulgence
• Protein Powers On
• Digestive Wellness
Proposed Ingredients
• Vitamins & Minerals
• Inulin & FOS
• Chia Ingredients
• Fruit blends
• Emulsifiers & Stabilizers
FOOD CONCEPTS & MARKET EXAMPLES
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Blue Bunny Snacks Ice Cream
Indulgence snack sized ice cream
Varieties: Strawberry Cheesecake, Cookies ‘N Cream,
Salted Caramel Pretzel, Dark Chocolate Raspberry,
Peppermint Bark
FOOD CONCEPTS & MARKET EXAMPLES
Dairy Products: Ice Cream
Twisted Lite Ice cream + Probiotic Power
It'll do amazing things for your inner health – from boosting
your immune and digestive systems to supporting a healthy
lifestyle.
Contains dietary fibre Inulin and Probiotics
Varieties: Salted Caramel & Vanilla, Chocolate & Vanilla
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Blue Bunny Load'd Sundaes
Deliciously soft with tons of toppings in a a single-serve cup
Dairy Products: Ice Cream
Thrive Ice Cream
24 vitamins and minerals. Powered by digestive & immune
health
Varieties: Creamy Vanilla, Fresh Strawberry, Simply
Chocolate
FOOD CONCEPTS & MARKET EXAMPLES
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Magnum Dairy Free Ice Cream
Varieties: Classic, Sea-salt Caramel, Almond
Dairy Alternative: Ice Cream
Reveri Plant-Based Ice Cream
Contains no dairy, added sugar, sweeteners, or fats
Varieties: Vanilla Almond Blossom, Chocolate Forest, Purple
Chip Mint, and Strawberry Patch.
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy & Dairy Alternatives: Cheese
FOOD CONCEPTS & MARKET EXAMPLES
Concepts
• Snacking
• Hello, Hybrids
Proposed Ingredients
• Vitamins & Minerals
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Dairylea Strip Cheese
Cheese Food Snack with added Calcium
Varieties: Tomato Basil, Barbeque, Parmesan, Cheddar,
Asiago Pepper Jack
Dairy Products: Cheese
Nancy Probiotic Cottage Cheese
Cottage Cheese that contains live probiotics cultures
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy Alternative: Cheese
Daiya Mozzarella Style Shreds
Made with the goodness of pure coconut oil that owned &
made in Australia
Daiya Dairy Free Plant-based Cheeze Sticks
Dairy free vegan cheese stick snack that delicious and
convenient which is free from dairy, gluten, soy and peanut
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy & Dairy Alternatives: Butter
FOOD CONCEPTS & MARKET EXAMPLES
Concepts
• Texture Indulgence
• Hello Hybrids
• Plant-based
• Digestive Wellness
Proposed Ingredients
• Vitamins & Minerals
• Inulin & FOS
• Emulsifiers & Stabilizers
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Dutch Farms’ Greek Yogurt Butter
Uses traditionally strained Greek yogurt in butter
Dairy Products: Butter
Nutralite Doodh Shakti Probiotic Butter Spread
Contains butter made with creamy milk and has probiotics
which are good bacteria known to support gut health and
immune system as well as vitamins (A, D2 & E)
FOOD CONCEPTS & MARKET EXAMPLES
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Dairy Alternative: Butter
Daiya Mozzarella Style Shreds
Country Crock Plant Butter With Olive Oil
A delicious fine and smooth texture of plant-based butter
made from ingredients like Olive Oil. It tastes like dairy
butter and is excellent for cooking, baking and spreading. It
is plant-based, dairy-free and gluten-free
Melt Organic Probiotic Butter
It comes from plants and two tablespoons deliver over 1-
billion active cultures. Its butter you can believe in - good for
your gut, good for the planet
Contains Inulin, Probiotic
FOOD CONCEPTS & MARKET EXAMPLES
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References
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2026. Industry Report.
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GLOBAL DAIRY & DAIRY ALTERNATIVES
MARKET TRENDS 2021
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MARKET TRENDS 2021
Page 52
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GLOBAL DAIRY & DAIRY ALTERNATIVES
MARKET TRENDS 2021