Global attractiveness of singapore

Geographic perspective of Singapore

Global ranking destination city Singapore

Singapore was ranked 3th as destination city by more than 107 million people of the global workforce in 2011. To compare, Singapore was ranked 6th in 2009. By far Singapore is the most popular Asian city to work (Shanghai ranked 11th).

London and New York are number 1 and 2, but Singapore is closing in. In 2011, the gap with New York was ‘only’ 40 million people. It is reasonable to expect that Singapore will become more popular than New York within the next few years.

Source: Global Talent Mobility Survey 2011

Ranking global attractiveness Singapore

Singapore is ranked 7th most popular country to work and live in 2011. This represents more than 645 million people of the global workforce. Since 2009 (11th), a great increase in popularityis apparent.

When looking at Asia, Singapore is most preferred followed by Malaysia (14th) and China (17th).

Source: Global Talent Mobility Survey 2011

Global labor competition for SingaporeLaborComparing on the volume of the potential labor market, London and New York are the biggest competitors of Singapore as they are most popular in the world.

RegionLooking at regional competition,other large Asian cities as Bangkok, Kuala Lumpur, and Seoul receive a high ranking.

IndustrySydney and Dubai are most likely to be considered next to Singapore because of their financial and ICT industries. Also, the geographic location of Sydney makes it a direct competitor.

Source: Global Talent Mobility Survey 2011

Not attractive for the westThe majority of the potential workforce for the city Singapore lives in India (34%) and China (30%), followed bij Indonesia (22%). Indonesian people rate Singapore 4 times more popular than the global average.

Results show that the labor force from the West is less than average interested to work in Singapore. A reasonable explanation is preferenceof the city’s New York and London. In the West is less focus on Singapore.

Source: Global Talent Mobility Survey 2011

Singapore has a powerfull economy. From 2007 untill 2012, the average growth rate of the Gross Domestic Product was 6%. Furthermore …

• The only Asian country with a triple A rating (Standard & Poor’s)• One of the least corrupt countries in the world• Depends heavily on export, particulary in IT, pharmaceuticals, and financial services• Attracted major investments in pharmaceutical and medical technology production• Ambition to become Southeast Asia’s financial and high-tech hub

Singapore is the place to be for starting an international career in the East, partly due to the presence of large multinationals. The majority of the potential workforce is located in Asia. The challenge for the coming years is to target the labor force in the West.

Source: World fact book CIA, 2012

The Global Talent Barometer

• Global online research• Partner: The Network• 2011, 3 th version• Research already conducted in 2006 - 2009, parts comparable• Global labor mobility• In 66 countries• With data on more than 100 cities• With data on more than 125 companies• With 162.495 interviewees• In 26 languages• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk, Friesland Campina, ASML, USG, Manpower and more

Characteristics potentials for Singapore

Source: Global Talent Mobility Survey 2011

Top-10 relocation information

Potentials for Singapore want to obtain 20% more information from their potential foreign employer than the global average. Especially information about standard of living and accommodation are important.

Although they are interested in working abroad, it appears that there is uncertainty about such a decision. Potentials are young and the new environment one is confronted with when choosing a foreign employer is unknown and unfamiliar. Companies should therefore provide a large amount of information for potential employees.

Source: Global Talent Mobility Survey 2011

Mobility drivers to SingaporeCountry Value Drivers (CVD)

The most important drivers for Singapore’s potential workforce are:• The opportunity to broaden experience• Better career opportunities

Compared to the global average, those interested in Singapore are more eager to start an international career.

A bad economic situation in the own country and already having family abroad both have little influence as drivers for the potential workforce. Also, they are ranked lower than the global average did.

Source: Global Talent Mobility Survey 2011

Employers of interest

Focusing on the top 3 employer brands, these are in the field of ICT and in line with the current occupational area of the global potential for Singapore.

Banking is also a common area. The first financial organization, HSBC, is found on the 12th place of preferred employers. In order to attract the global workforce, Singapore should highlight the ICT and Banking industries.

Interesting is the company ranked 7th.Although the amount of people with a Pharmaceutical background is small comparedto the global average, Pfizer is 2 times more popular for the potential labor force.

Source: Global Talent Mobility Survey 2011

Working abroad

Singapore has a strong international appeal to potentials. The majority is willing to stay abroad for a longer period. 34 percent indicated 3 to 5 years, 39 percent even more than 5 years.

When asked what kind of contract Singapore’s workforce is willing to accept with an employer abroad, three-quarters prefers a fixed contract.

Source: Global Talent Mobility Survey 2011

The global workforce and Singapore• Singapore is very popular, both as a country and as a city to work. Ranked 3 th as destination city, it is closing in on New York and London.

• Singapore is mainly interesting for the Asian workforce. The challenge is to connect the West. In order to do so, Singapore should become more visibile on the Western labor market and actively engage potentials.

• Those that prefer Singapore want to work abroad for a longer period. Because of this new and unknown experience, they want to have access to a large amount of relocation information (e.g., accommodation).

• More than average, ICT is the most common current occupational area and Google, Microsoft and IBM are ranked as top employers. Furthermore, Financial/Banking/Insurance is often mentioned as an industry and occupational area. Because the ICT and Banking industries are large in Singapore, this should be emphasized when targeting the global labor force.

• While Singapore wants to grow in pharmaceutical and medical technology production, the majority of potentials have a Banking or ICT background. In order to attract the necessary people, Singapore should approach specific target groups.

Make and have your own detailled global recruitment analysesWanting to know more about Global Talent Barometer and Global Recruitment Intelligence, please connect/contact with Geert-Jan Waasdorp, Intelligence Group

http://www.intelligence-group/nl/enhttp://www.globaltalentbarometer.com

Geert-Jan WaasdorpGlobal Recruitment Intelligence ConsultantFounder of Intelligence Group

[email protected] http://nl.linkedin.com/in/waasdorp

@waasdorpigi

More information about the data, look at: http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf

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