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www.sagology.com [email protected] ARE YOU READY FOR THE FUTURE JOHN P. GIRARD, PH.D. 1 John P. Girard, Ph.D. [email protected] Maximizing Sales Through Electronic Marketing www.sagology.com 1 @JohnGirard JohnGirard For a copy of the slides: Please contact me: My Story … My Perspective Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected]) 2 Sagology About Sagology Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected]) 3 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] Sagology The One Thing. . . Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected]) 4 . . . finding the one thing . . . but more on that later . . . Five Themes Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected]) 5 Know Your Environment Understand the Groundswell Consider Crowdsourcing People Know Best Listen, Learn, Lead 5 Are You Ready for the Future? Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected]) 6 “In an economy where the only certainty is uncertainty, the only sure source of lasting competitive advantage is knowledge.” Are You Ready For the Future?
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Girard - Are You Ready for the Future?

Jan 26, 2015

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Page 1: Girard - Are You Ready for the Future?

www.sagology.com [email protected]

ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

1

SagologyJohn P. Girard, [email protected]

Maximizing Sales Through Electronic Marketing

www.sagology.com

1

@JohnGirard JohnGirard

For a copy of the slides:

Please contact me:

My Story … My Perspective

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

2

Sagology

About Sagology

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

3

Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting.

sagology [sāj-ol-uh-jee]

-noun

1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement

2. the study of one venerated for experience, judgment, and wisdom.

Origin:

2008; Canadian English, from Middle English sage + -ology.

Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-

European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]

Sagology

The One Thing. . .

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

4

. . . finding the one thing . . . but more on that later . . .

Five Themes

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

5

Know Your Environment

Understand the Groundswell

Consider Crowdsourcing

People Know Best

Listen, Learn, Lead

5

Are You Ready for the Future?

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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“In an economy where the only certainty is uncertainty, the only sure source of lasting competitive advantage is knowledge.”

Maximizing Sales Through Electronic Marketing

Are You ReadyFor the Future?

Page 2: Girard - Are You Ready for the Future?

www.sagology.com [email protected]

ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

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The Crasher Squirrel

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Knowledge – Nothing New?

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Knowledge Management is the

creation, transfer, and exchange of

organizational knowledge to achieve

a [competitive] advantage.

What Advantage?

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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History of KM

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Michael Polanyi

1950s

Aristotle

c. 350 BC

Classification

of

Knowledge

Aristotle

1990s

Carla O’DellSir Francis Bacon

17th Century 2000s

The Real Reason

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Including Ray Downey, Special Operations Command lost 95 men that day –

totaling 1,600 years of experience. (emphasis added)

The Knowledge Edge

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Knowledge

Information

Data

Wisdom

Understanding

Knowledge

―With 3,600 stores in the United States and

roughly 100 million customers walking

through the doors each week, Wal-Mart has

access to information about a broad slice of

America . . . The data are gathered item by

item at the checkout aisle, then recorded,

mapped and updated by store, by state, by

region . . . By its own account Wal-Mart has

460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)

14 November 2004

Hurricane

Page 3: Girard - Are You Ready for the Future?

www.sagology.com [email protected]

ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

3

A Leaders view of knowledge . . .

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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―. . . there are known knowns; there are things we know that we know. There are known

unknowns; that is to say there are things that we now know we don’t know. But there are also

unknown unknowns — there are things that we do not know we don't know.‖

Knowns and Unknowns

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Unknown

Knowns

Unknown

Unknowns

Known

Knowns

Known

Unknowns

Wal-Mart

Comp Intell

IQ

Unknown unknowns

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Somewhere on the West Coast

Understand the Groundswell

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”

groundswell.forrester.com

The Social Technographics™ Ladder

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Inactives neither create nor consume social content of any kind

Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews

Joiners connect in social networks like MySpace and Facebook

Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com

Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.

Creators make social content go. They write blogs or upload video, music, or text.

Creators

Critics

Collectors

Joiners

Spectators

Inactives

The Social Technographics™ Ladder

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Creators

Critics

Collectors

Joiners

Spectators

Inactives

US 55+12%

28%

12%

26%

64%

30%

US 18-2446%

50%

38%

85%

89%

3%

US 35-4423%

34%

20%

54%

73%

17%

200924%

37%

21%

51%

73%

18%

200718%

25%

12%

25%

48%

44%

US Adults

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www.sagology.com [email protected]

ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

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An African Villa Story

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Global Top Internet Sites (Reach)

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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1. Google 43%

2. Facebook 33%

3. Yahoo! 27%

4. YouTube 23%

5. Live 16%

6. Wikipedia 13%

7. Blogger 12%

8. MSN 11%

9. Baidu.com 9%

10. Twitter 7%

http://www.alexa.com/topsites/

1. Google

2. Facebook

3. Yahoo!

4. YouTube

5. Wikipedia

6. Craigslist

7. Blogger

8. eBay

9. Twitter

10. AmazonMySpace 20 25 April 2010

Social Media Action Plan

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Lead

Listen

Learn

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Why Matters

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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> 400M active users

> 150M login daily

35+ fasterstgrowth

demographic

130 friends is average

2B pieces of “stuff” shared

each week

3M events created each

month

45M active user groups

70% of users outside USA

Marketing @ Facebook

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Million+ Fans

1. Coca-Cola

2. Starbucks

3. Disney

4. Victoria's Secret

5. iTunes

6. Vitaminwater

7. YouTube

8. Chick-fil-A

9. Red Bull

10. T.G.I. Friday’shttp://www.thebigmoney.com/slideshow/big-money-facebook-50-0

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ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

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Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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According to Facebook

25,300 Facebook users live within 50 miles of Minot, ND (age 18 and older)

30,000 Facebook users live with 50 miles of Fargo, ND who graduated from college

212,000 Facebook users live in ND (age 18 and older)

365,400 Facebook users live in Manitoba (age 18 and older)

297,540 Facebook users live in Saskatchewan (age 18 and older)

Personal or Organizational

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million articles in 265 languages. More than 275 million people come to our website every month to access information, free of charge and free of advertising.

Consider Crowdsourcing

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Crowdsourcing

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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http://www.youtube.com/watch?v=TCM7w11Ultk

The Generation Game

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Digital Native or Digital Immigrant?

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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www.sagology.com [email protected]

ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.

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Community Engagement – Generation V

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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http://www.gartner.com/it/page.jsp?id=545108

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Are You Ready?

http://socialnomics.net/

Storytelling by Steve Denning

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Purpose of Story

Sparking action

Communicating who you are

Transmitting values

Fostering collaboration

Taming the grapevine

Sharing knowledge

Leading people into the future

www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html

Storytelling: Commander-in-Chief

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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2006

GoldenGlobe

Awards

The one thing . . .

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Five Things for Tomorrow

Are You Ready for the Future © 2010 John P. Girard, Ph.D. ([email protected])

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Google

Facebook

YouTube

Blog

Wikipedia