© PEGAfrica Ltd, All Rights Reserved. PEG Ghana Solar Akua Adu- PEG Ghana Solar SNV Smart Villages Workshop Accra, Ghana April 2016
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© PEGAfrica Ltd, All Rights Reserved.
PEG Ghana
Solar
Akua Adu- PEG Ghana Solar
SNV Smart Villages Workshop
Accra, Ghana April 2016
PEG Solar is:
© PEGAfrica Ltd, All Rights Reserved.
• An asset financing
company focused on:
• Solar home systems
• Mobile money-based
financing
• Currently operating in
Ghana
• Expanding to Cote
d’Ivoire in 2016
– The World Bank estimates
Ghana’s electrification rate at
64%. The rural rate is estimated to
be much lower.
– Customers currently use
kerosene, which is expensive,
unhealthy, dim, and dangerous
– Solar is a solution, but up-front
cost is a major barrier to adoption
The Need Cleaner, Brighter, Safer Power
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– PEG makes solar home
systems affordable by
selling them on credit
– Customers pay a deposit
and then pay for the system
over the course of 1 year
– All payments are made
through mobile money and
sent to a simcard inside the
device
Financing Is the Key
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• PEG’s product
includes:
– 8W Panel
– 2 bright lamps
– Mobile Phone Charger
– Radio with MP3
– Torch
– Coming in mid-2016
Television
The Product: The M-Kopa IV
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– In Ghana, PEG is
integrated with MTN,
Tigo, Airtel, and
Vodafone
– PEG is currently the 4th
largest billpay partner
of MTN Ghana Mobile
Money
Mobile Money:
The Only Way to Pay
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• In a year and a half, PEG is already
the largest Pay As You Go (PAYG)
Solar provider in West Africa, with
nearly 10,000 products sold to
customers in Ghana since
November 2014
• PEG is currently selling ~1,000
products per month and growing
sales by ~20% each month
• PEG’s licensing partner, M-Kopa
Solar, is the largest PAYG Solar
company in the world, with over
300,000 products sold
Growth In Ghana
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Potential for Partnerships
Distribution and Servicing
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• PEG has 28 service centers in 7
regions of Ghana, each with a
sales team based around it.
• PEG products have a 2 year
warranty supported by the
service centers and a 7-day-a-
week call center.
• PEG customers who pay their
loan on time have access to
further loans and free
hospitalization insurance.
© PEGAfrica Ltd, All Rights Reserved.
Thank You
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