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GGMS PART V
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GGMS

Jan 27, 2016

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GGMS. PART V. Value Summary. Leadership in Golf Marketing. A wholly owned subsidiary of   . American Sports Marketing. Investment. Introducing. Investment. Corporate Vision. “To communicate the vision of your company brand in a creative and professional style - PowerPoint PPT Presentation
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Page 1: GGMS

GGMS

PART V

Page 2: GGMS

American Sports Marketing

Leadership in Golf MarketingValue Summary

A wholly owned subsidiary of                     

Page 3: GGMS

InvestmentIntroducing

Page 4: GGMS

“To communicate the vision of your company brand

in a creative and professional styleto meet your organizational goals

and build your business on a consistent annual basis.

“To communicate the vision of your company brand

in a creative and professional styleto meet your organizational goals

and build your business on a consistent annual basis.

InvestmentCorporate Vision

To accomplish this we will use our experience, technology, and global partner

network to bring your product or service to your

consumer.”

To accomplish this we will use our experience, technology, and global partner

network to bring your product or service to your

consumer.”

Page 5: GGMS

Attempt to market through traditional means

Lack technology in the promotion and sales of their product and service

Rely on a sales force with little incentive to sell the product

Lack of marketing infrastructure leaving them with: Small databases No customer tracking Flat sales Lack of customer data

Find it next to impossible to grow whether they are an established company or a startup company

Most companies in the golf industry:

InvestmentBusiness Need

Page 6: GGMS

ASM will introduce companies to ASM will introduce companies to a a new way of new way of thinkingthinking

ASM will introduce companies to ASM will introduce companies to a a new way of new way of thinkingthinkingwith the primary with the primary focus on combining Hi-Touch & focus on combining Hi-Touch & Hi-TechHi-Tech

with the primary with the primary focus on combining Hi-Touch & focus on combining Hi-Touch & Hi-TechHi-Tech

And to And to maintain and grow their customer maintain and grow their customer demographicsdemographics

And to And to maintain and grow their customer maintain and grow their customer demographicsdemographics

to help companies to to help companies to understand their customersunderstand their customers to help companies to to help companies to understand their customersunderstand their customers

InvestmentThe Marketing Solution

Page 7: GGMS

Additionally, American Sports Marketing will Additionally, American Sports Marketing will Additionally, American Sports Marketing will Additionally, American Sports Marketing will

InvestmentThe Marketing Solution

acquire, train and manage the national sales force acquire, train and manage the national sales force for Resort Clubs International, Inc.for Resort Clubs International, Inc.

acquire, train and manage the national sales force acquire, train and manage the national sales force for Resort Clubs International, Inc.for Resort Clubs International, Inc.

Page 8: GGMS

ASM will focus on “Five” primary areas of Hi-Touch/Hi-Touch Marketing expertise

1. National Sales Force Acquisition, Training & Management Of RTCI National Sales Force

2. Hands-On, Grass Roots Golf Marketing Campaigns3. Market Share Growth Consulting & marketing

Programs4. ‘National Client’-sponsored Marketing Programs 5. Leverage of Vast Golf Industry Contacts,

Marketing Channels & Technology

Product & Services Overview

Page 9: GGMS

InvestmentWhere Hi-Tech & Hi-Touch Come together

Using Our Hi-Touch, “Hands-On” Golf Marketing Skills Combined with Global Golf Marketing Systems . . .

We can Bring You the Best of All Marketing Worlds !

Page 10: GGMS

American Sports Marketing will develop complete turn-key marketing and sales programs that involve web-based technology that will generate sales, database growth, and brand awareness with the customer.ASM will adapt to all new cutting edge technology and incorporate this into marketing strategies for their clients. ASM will educate all clients on the technology benefits that drive their ASM programs.

Hi-Touch Marketing Built Upon Hi-Tech Base

Page 11: GGMS

American Sports Marketing will create grass roots American Sports Marketing will create grass roots campaigns for sports related companies that are supported campaigns for sports related companies that are supported by cutting edge technologyby cutting edge technology.

American Sports Marketing will create grass roots American Sports Marketing will create grass roots campaigns for sports related companies that are supported campaigns for sports related companies that are supported by cutting edge technologyby cutting edge technology.

Grass Roots Campaigns

Results-based Grass Roots Campaigns

Results-based Grass Roots Campaigns

Golf Travel Packages

Golf Travel Packages

Golf Instruction Promotions

Golf Instruction Promotions

Product Seminars & Education

Product Seminars & Education

Point-of-Sale Promotions

Point-of-Sale Promotions

Consumer Golf Show Promotions

Consumer Golf Show Promotions

Consumer Surveys & Database Gathering

Consumer Surveys & Database Gathering

Product Testing Via Demo DaysProduct Testing Via Demo Days

Supported by Ahead-of-the-Curve Technology

Supported by Ahead-of-the-Curve Technology

Page 12: GGMS

American Sports Marketing will create grass roots campaigns for sports related companies that are supported by cutting edge technology.

Grass Roots Campaigns

The initial program for golf is “The Short Game Challenge”. This unique event was developed by an ASM partner for Odyssey Golf in the 1990s.

We are in discussions with Ford Motor Company and J. Walter Thompson for a 2006 rollout. The event will be conducted at over 1000 golf courses across the USA with over 500,000 participants in the event database. The event format allows for surveys, co-branding partners, and product samplings to the event participants and to the host site golf courses. The event thrives on the synergy of participants, golf courses, car dealerships, co-sponsors, media, and the event database. This event will benefit all Resort Club International, Inc. partners. This will be the largest golf event ever held, with the winner facing Phil Mickelson in the finals.

Page 13: GGMS

American Sports Marketing with over 50 years experience in the golf industry will use its golf/sports industry network for all projects. We see a definitive fit to consult for small to mid-size golf product and service companies. Here is an area where ASM will develop sales and marketing strategies which will directly benefit those companies. ASM has channels of distribution in place, including sales professionals, retailers, and web partners which will be beneficial for sales, licensing, and marketing of products and services. This network can be deployed both immediately and effectively for the ASM client. ASM will seek fees and possible equity positions from clients based on performance and sales. ASM looks forward to the assisting all Resort Club International, Inc. partners with their sales and marketing programs.

Global Partners

Page 14: GGMS

ASM sees the opportunity in developing and assisting companies with web-based subscription and membership revenue.

InvestmentWeb-Based Memberships/Subscription Programs

Subscription revenue is commonly overlooked by most traditional golf industry companies.

ASM believes that when you combine the aspects of a company’s product and service with cutting edge technology you can create some type of subscription revenue for the company. ASM also believes this is the best type of revenue a company can have because of the consistency of the revenue, low acquisition cost factor, and also the growth potential of the subscription base. Some of the fastest growing and most profitable web models are subscription based.

Page 15: GGMS

American Sports Marketing will consistently develop and nurture its network of partners within the sports industry (primarily golf). These partners will maximize the value that ASM can bring to the table for any client. ASM also looks forward to growth through acquiring new clients and developing ASM specific programs that will benefit any ASM partner or client. ASM looks forward to consulting with clients on projects that include marketing, sales presentations, brand awareness, and business development. ASM can adapt its sales and support network to its current projects on what largely will be a commissioned-based structure. Taking this position will allow ASM to grow in a productive and cost efficient manner. ASM also looks to leverage its experience and network within the “Golf Industry” to position itself an agent for mergers and acquisitions within the industry

InvestmentMarket Share & Growth

Page 16: GGMS

The ASM target market will consist of any company and their customer with a core product and service with the focus on golf or any other sports activityWe recognize this market as global with the first emphasis on the USA, and that we-based technology tools will allow us a broader reach, greater impact, and quicker corporate growth

InvestmentTarget Market

Page 17: GGMS

American Sports Marketing recognizes there are some sales and marketing companies working within the Golf and Sports Industries.

Innovative grass roots marketing campaigns combined with cutting edge technology are rare and hard to find.

We have also found a niche’ and believe that ASM can deliver customer tracking and acquisition programs to clients within the Golf Industry. This is non-existent today for 95% of all golf product companies.

Most companies simply don’t track their customers. We also believe the “Short Game Challenge” campaign is unique to the industry

When ASM combines the synergy of its global network, Resort Club International, Inc. partners, technology-based (non-traditional) approach, and vast experience, this will lead to success and ASM will be recognized as a leader by its’ peers.

ASM also recognizes that corporate downsizing will attribute to growth and demand for ASM services and products.

InvestmentCompetitive Landscape

Page 18: GGMS

Support all Resort club International, Inc. customers with marketing and sales programs. Be the high touch direct sales force for all RTCI membership programs

Handle corporate sales

Handle event marketing for Resort Clubs International, Inc.

Major sponsor for “Short Game Challenge”

Two marketing and consulting contracts within golf industry. Net Revenue of $50,000 per contract

Acquisition of 20 small to med-size companies for retainer for retainer of minimum $1000 per month

1 contract for supporting subscription-based marketing program for a golf partner with ASM residuals of $25,000 per year

Investment2006 Corporate Goals

Page 19: GGMS

Greg has a well rounded background in the golf industry with over 25 years of experience. He has been successful working at the club pro level as a PGA Professional, managing and operating his own golf schools, playing competitively at the highest level, consulting with top-level corporations on specific projects and growing his network of contacts in the industry through positive partnerships. He has partnered in development and sales of the largest online golf school portal www.usgolfschoolguide.com (Forbes Best of the Web), the first syndicated pay per click golf directory on the web www.forecaddy.com (sponsored listings for www.thegolfchannel.com) , and the first pay per call golf marketing model at www.goingolfin.com. Greg has developed a client base that includes Callaway Golf, MBNA, Hallmark Cards, Bushnell Sports, NFL Alumni, and NASCAR and its Key Drivers. Greg attended the University of Louisiana Lafayette on a golf scholarship.

InvestmentGreg Moser – Partner/CEO

Page 20: GGMS

Steve brings a strong and diverse golf industry experience. After graduation from Capital University, attending on a golf scholarship, he became a P.G.A golf professional owning and operating his own golf shop.

He used this experience and migrated to the sales side of the industry. Here he honed his sales and management skills working for industry leading brands such as Callaway Golf, Cleveland Golf, Reebok, Ashworth, Gear for Sports, and Greg Norman.

At Reebok, Steve was instrumental in the launch of the Greg Norman brand.

Steve’s golf industry experience with these major corporations has given him a deep understanding of how the Golf Industry works. His golf network is large and powerful.

Steve is an excellent leader with great sales management skills who can think outside the box.

InvestmentSteve Gray – Partner/VP

InvestmentSteve Gray – Partner/VP

Page 21: GGMS

William F. “Billy” Cave Mr. Cave is a Managing Principal for Reliance Trust Company and serves as a liaison for strategic alliances. With more than 45 years of financial services experience, his background includes Managing Director of Chase Investment Bank, as well as senior investment banking positions at Lehman Brothers and Warburg Paribas Becker. Most recently, he held senior consulting positions with Earnings Performance Group and U. S. Banking Alliance. He attended Furman University and is a graduate of the University of South Carolina. He is a member of Baltusrol Golf Club and currently a full-time resident of Georgetown, SC.

Alan Craig Mr. Craig is Managing Partner of SCP Capital, a non-captive pledge fund associated with The Capital Corporation. Mr. Craig has an extensive background working with entrepreneurs and high growth companies. He formed and managed ThinkTEC, South Carolina’s first organization dedicated to developing the State’s knowledge economy and has served as an advisor to a variety of high growth companies. Mr. Craig was formerly a commercial banker and credit analyst, and has also managed a publicly capitalized growth fund. Mr. Craig serves on the executive committee of InnoVenture, South Carolina’s venture capital conference, is President-elect of the South Carolina Investor Network and was Chair of the School of Business and Economics Advisory Board at the College of Charleston,

Scott Grundberg Mr. Grundberg is president of Fieldware Technologies based in Chicago. Fieldware supplies proprietary tracking software to government agencies and Fortune 500 Companies across the World. He is also President of On-Course Technologies, providing the first pace of play software to the golf industry. He has over 15 years experience in the golf industry. Brother (Jim) who is a former VP of Sales & Marketing for Callaway Golf. Mr. Grundberg is a graduate of the University of Colorado.

InvestmentAdvisory Board