GG2013 sponsorship brochure C106

Going Global 2013

www.ihe.britishcouncil.org /going-global

Exhibition and sponsorshipopportunitiesTiled section Pattern CMYK breakdowns

C M Y K1 88 0 0

C M Y K29 0 100 0

C M Y K50 100 0 0

C M Y K90 30 95 30

C M Y K70 15 0 0

C M Y K0 35 85 0

Dubai World Trade Centre4–6 March 2013

2 / Going Global 2013

Going Global 2013 is taking place next year in the heart of Dubai, one of education’s fastest growing territories. The event offers you the opportunity to build your profile with the leaders in international education while they debate to what extent internationalisation affects nations, communities and cultures around the world.

Going Global conferences attract ministerial officials, heads of universities and colleges, top level vocational figures, senior academic staff, directors of NGOs, business leaders, policy makers and impassioned visionaries from over 80 countries across the globe.

How to get involved

Sponsorship and supporter benefit packages Benefit packages offer you the opportunity to build your profile with the leaders in international education.

Full details of Platinum, Gold and Silver sponsorship packages and conference supporter opportunities are available, see pages 4–11.

Exhibition Engage with participants and make new contacts, and consolidate existing relationships. The exhibition at Going Global promises to be a vibrant market- place strategically located within the heart of the conference venue.

Stand size Early bird* Regular fee

6m² £2,550 £3,000

9m² £3,825 £4,500

12m² £5,100 £6,000

15m² £6,375 £7,500

Shell scheme standard equipment and lighting are included in the prices quoted.

* Early bird prices available until 31 October 2012.

Advertisements Place an advert in the Going Global 2013 conference programme or delegate bag. Limited availability.

Full page £2,000

Half page £1,000

Quarter page £500

Flyer £2,000

Conference theme This year Global education: knowledge-based economies for 21st century nations is the focus of the conference.

We will explore the role of international collaboration in research, innovation and in developing skilled knowledge workers and the ways in which our education structures and systems support this.

The open call for proposals closes on 17 September 2012. Submissions go through a peer review process, for more information visit www.ihe.britishcouncil.org/going-global/themes Platinum and gold sponsors have the opportunity to purchase a session.

If you are interested in any exhibition, sponsorship or advertising opportunities, or to discuss a tailored package please contact:

Eleanor Bull Sponsorship and Project Manager, Going Global, Dubai

T +971 (0)4 3135 566 E [email protected]

For full details of Going Global 2013 and to subscribe to our newsletter visit www.ihe.britishcouncil.org/going-global

The British Council invites you to the United Arab Emirates for Going Global 2013!

Drawing more than 1,500 leaders of international education from over 80 countries.

Exhibition andsponsorship opportunities

Going Global 2013 / 3

Sponsoring and exhibiting at Going Global allows you to:

• build and develop relationships with influential high level educators, business figures and government bodies

• forge partnerships with education institutions, industry and government bodies

• build awareness and maximise exposure of your organisation, products and services to all participants

• observe and discuss the latest data, market trends and research findings on international education

• attend sessions and engage with delegates

• present your product, company or self on a global level from one location.

Sector representation Going Global 2012 London

Going Global 2011 Hong Kong

Going Global 2010 London

Business / IndustryEducation Providers (TVET and HE)Ministries and Government BodiesInternational Organisations and NGOsAssociations and Membership BodiesMedia (2012 only)

6%62%11%5%

11%5%

19%62%12%3%4%

20%53%16%

4%7%

Education sector representation

Higher EducationTVETBoth (2012 only)

68%5%

27%

92%8%

88%12%

Regional representation

United KingdomEuropean UnionWider Europe (2011 and 2012)AmericasSub-Saharan AfricaMiddle East and North Africa South Asia East Asia

39%9%4%8%6%

10%8%

16%

26%5%2%6%2%4%6%

49%

50%11%

5%5%

10%6%

13%

The perfect opportunity to network with those who also believe in the importance of delivering quality, international education fit for the 21st century

Andrew Colin, Chairman, INTO University Partnerships

*Definitions of regions were restructured in 2011

GG2011 in Hong Kong saw greater numbers of participants from Central, South and East Asia and the Pacific. As Going Global goes to Dubai we expect a greater proportion of delegates from Middle East and North Africa, South Asia, Sub-Saharan Africa and Wider Europe.


Sponsor packages

Platinum Sponsor £40,000 (maximum of one platinum sponsor)Gold Sponsor £20,000 (maximum of three packages)Silver Sponsor £14,000 (unlimited packages available)

Sponsoring Going Global offers high visibility branding to the international education sector

The benefits• high visibility branding

• supporter packages at the discounted upgrade price

• opportunity to purchase and tailor a pre-conference session

• prime positioning of exhibition stand (subject to availability, stand price not included)

• the integration of your organisation in Going Global public relations, press and e-marketing campaigns

• a special mention in the opening plenary

• complimentary conference tickets and discounts.

Your logo featured•Going Global homepage

www.ihe.britishcouncil.org/ going-global

• pre-conference mailings and email newsletters sent to the 13,000+ Going Global mailing list

• screen backdrops and conference signage

• all event collateral including the front cover of the conference programme.

© Frank Noon

© Natalie Solveland

© Frank Noon



= Available = Unavailable

Platinum £40,000

Gold £20,000

Silver £14,000

Corporate logo on all Going Global 2013 advertisements

Full page colour advertisement on the outside back cover of the conference catalogue

Colour advertisement in the conference catalogue See above Full page Half page

Opportunity to provide conference staff t-shirts with event logo and sponsor company logo

Opportunity to deliver a theme relevant conference session

Display of your corporate logo on the Plenary stage holding screen and backdrop

Opportunity to purchase and tailor a pre-conference session

A special mention in the Opening Plenary

A feature in one edition of the Going Global 2013 electronic newsletter

Prime positioning of exhibition stand (subject to availability, stand price not included)

Use of Going Global logo in your organisation’s marketing materials

Inclusion of your promotional literature in the conference bags

Inclusion of your organisation’s information in the press release

The integration of your organisation in Going Global 2013 public relations activities

Display of your corporate logo on event collateral

Display of your corporate logo, extended message and contact details in the conference programme and on the website (max 50 words)

Announcement of sponsor status in the Going Global 2013 email newsletter sent to 13,000+ contacts

Complimentary conference passes (value £750 each) 4 2 2

Customer invitations for Going Global 2013 conference offering a discount of £100 per ticket

10 8 6

Sponsors gain maximum exposure for their organisation and the unique opportunity to be associated with Going Global in its entirety.


Supporter packages and upgrades

Product Package details Standard price

Upgrade price*

Opening Reception Exclusive sponsorship rights and branding privileges of the Opening Reception

£25,000 £10,000

Conference Dinner Exclusive sponsorship rights and branding privileges of the Conference Dinner

£20,000 £7,500

Dhow Dinner Cruise Exclusive sponsorship rights and branding privileges of the Dhow Dinner Cruise

£10,000 £5,000

Conference Bag Exclusive logo on all delegate conference bags £10,000 £5,000

Coffee Cup Sponsorship Exclusive logo on the environmentally friendly coffee cups. Great exposure throughout the day

£8,000 £4,000

Exhibition Reception Corporate logo displayed on speakers’ corner in exhibition area plus three-minute welcome speech

£8,000 £4,000

Lanyard Exclusive logo on all delegate lanyards £8,000 £4,000

SpotMe Exclusive logo on SpotMe. Exclusive opportunity to send one targeted message per day to all delegates. Sponsor’s logo to appear on the SpotMe post event email

£8,000 £4,000

Pads and Pens Exclusive rights to provide delegates with branded pens and pads

£6,000 £3,000

Personal Agenda Builder Exclusive logo on Agenda Builder. Exclusive opportunity to send one targeted message to all delegates. Sponsor’s logo to appear on the Agenda Builder post event email

£6,000 £3,000

Poster Wall Exclusive logo on the Poster Walls. Opportunity to present a poster and display literature in surrounding areas

£6,000 £3,000

Internet Zone Exclusive logo used as default home page. Ability to provide branded stationery and mouse pads. Entitled to display promotional material exclusively in Internet Zone

£4,000 £2,000

*Upgrade price available to sponsors only

Supporters are able to have their brand exclusively represented at an event or on a product.


Opening Reception £25,000 (upgrade price £10,000)

Conference Dinner £20,000 (upgrade price £7,500)

Dhow Dinner Cruise £10,000 (upgrade price £5,000)

An exclusive opportunity for your organisation to host an event

The benefits • exclusive sponsorship rights

of the event

• high visibility branding privileges; including branding throughout the venue

• the opportunity to provide guests at the event with a corporate gift

• prime positioning of exhibition stand (subject to availability, stand price not included)

• the integration of your organisation in Going Global public relations, press and e-marketing campaigns

• complimentary conference tickets and discounts

• access to the Going Global 2013 participant list for business to business opportunities (contact details not provided due to data protection laws)

• your corporate logo featured on the invitation and event collateral

• the opportunity to give a ten minute presentation and / or show a promotional film to the guests

• the option to produce event entertainment (in accordance with the British Council) providing branding and profiling opportunities

• the inclusion of your organisation information in the press pack

• the integration of your organisation in Going Global public relations activities

• display of your corporate logo, extended message, contact details in the conference programme and on the Going Global website (max 50 words)

• an organisation profile in the official conference programme (50 words).

© Frank Noon

© Frank Noon

© Frank Noon



Going Global officially launches with an opening reception. This year guests will enjoy drinks and canapés under the stars in the grounds of the Armani Hotel. Located in the magnificent Burj Khalifa, the world’s tallest tower, this is a truly unique experience to promote your organisation to all conference participants in one of the most stunning venues in the world.

The official Opening Reception sponsor package includes:

• exclusive sponsorship rights of the Opening Reception

• two complimentary delegate passes (value £750 each)

• eight complimentary tickets to attend the Opening Reception

• six customer invitations for Going Global with a discount of £100 per ticket

• exclusive full page colour advertisement in the conference programme

• the right to use the Going Global logo and official title of Opening Reception sponsor in your organisation’s marketing materials

• recognition of official sponsor of the Opening Reception in the email newsletter sent to 13,000+ contacts.

Standard price £25,000 Upgrade price £10,000

The Conference Dinner is the perfect way for delegates to wind down after the first day of the conference. Overlooking the iconic Burj Khalifa and Dubai’s stunning fountains this is sure to be an evening to remember and a unique networking opportunity for up to 200 guests.

The package includes:

• exclusive sponsorship rights of the Conference Dinner

• two complimentary delegate passes (value £750 each)

• one reserved table with complimentary tickets to attend the dinner


• half page advert in the conference programme

• the right to use the Going Global logo and official title of Conference Dinner sponsor in your organisation’s marketing materials

• recognition of official sponsor of the Conference Dinner in the email newsletter sent to 13,000+ contacts.


Delegates will enjoy an unforgettable evening, where the height of opulence combines with Bedouin tradition as they glide down the shimmering creek on an authentic wooden dhow. As the sponsor of the dhow cruise you will be given the opportunity to exclusively host this unique dining experience with 200 guests on the first night of the conference.


• exclusive sponsorship rights of the Dhow Dinner Cruise

• the opportunity to give a ten minute presentation to the guests

• one complimentary delegate pass (value £750)

• ten complimentary tickets to attend the dinner


• quarter page advert in the conference programme

• the right to use the Going Global logo and official title of Dhow Dinner Cruise sponsor in your organisation’s marketing materials

• recognition of official sponsor of the Dhow Dinner Cruise in the email newsletter sent to 13,000+ contacts.


Opening Reception Conference Dinner Dhow Dinner Cruise

Supporters are able to have their brand exclusively represented at an event or on a product.


Going Global 2013 / 9© Frank Noon



Supporter packagesAll supporter packages include one complimentary delegate pass (value £750) and an organisation profile in the official conference programme (50 words). Please contact the office to discuss a tailored package.

Conference BagWith your logo on every conference bag that is handed out to participants, this sponsorship item is an effective way of promoting your organisation during the conference and also of raising your visibility long after the event is over. Conference bags are made of environmentally-friendly materials for minimum impact to the environment (conference bags produced at cost to sponsor).


Coffee Cup SponsorshipThis is a fantastic opportunity to brand the environmentally-friendly coffee cups used during the coffee breaks at Going Global.

Your brand will get great exposure throughout the day with refreshment stations located at the centre of the networking and exhibition space, and following the conference in the event photography (cups produced at cost to sponsor).


Exhibition ReceptionDelegates will enjoy a complimentary drink and canapés whilst browsing the exhibition.

The Reception will take place from 18.00 –19.00, Tuesday 5th March 2013.

The package includes:• the sponsor’s logo displayed on

speakers’ corner in exhibition area and a three-minute welcome speech.


LanyardA high-impact product, all delegates, speakers, exhibitors and conference staff are required to wear a lanyard. Sponsor’s company logo / visual identity on every lanyard distributed. Lanyard printing is double-sided for maximum impact (lanyards produced at cost to sponsor).


SpotMeSpotMe has proved to be a major success at previous Going Global conferences. This year SpotMe introduce a unique App which allows you to network, communicate and build relationships with participants at the conference.

The package includes:• the exclusive opportunity to send

one targeted message per day to all delegates

• the sponsor’s logo to appear on the SpotMe post event email

• the sponsor’s logo to appear at the SpotMe registration desk.


Pads and Pens The pens and pads will be in constant use, not only during the conference sessions but also whilst networking. The pens and pads will be included in every participant’s conference bag (pens and pads provided by sponsor).

The package includes:• the inclusion of your company

information in the press pack

• six customer invitations at a reduced rate offering a discount of £100 per ticket.



Personal Agenda BuilderAll delegates have access to the Agenda Builder prior to the conference and this is a great opportunity to gain more visibility for the sponsor’s brand.

The package includes:• the sponsor’s logo exclusively

displayed on all Agenda Builder pages

• the ability to send one targeted message to all delegates

• the sponsor’s logo to appear on the Agenda Builder post-event email.


Poster WallThe Poster Wall is an increasingly popular aspect of the conference. Here, presenters display the results and conclusions of their work and research.

The primary purpose of the Poster Wall is to communicate information and ideas to fellow international education professionals.

This format promotes informal individual conversations and the opportunity to exchange ideas – a great way to meet fellow delegates.

The package includes:• the sponsor’s logo displayed

prominently on the Poster Wall

• the opportunity to present a poster

• the exclusive opportunity to display literature in the surrounding area.


Internet ZoneAn important and popular element of the conference, the Internet Zone is a sponsorship opportunity not to be missed. Regularly used by speakers, delegates and exhibitors, the Internet Zone offers exclusive and powerful brand and marketing opportunities.


• sponsor’s website used as default homepage on all terminals

• opportunity to provide branded stationery and mouse pads for maximum impact (at cost to sponsor)

• exclusive display of promotional material in Internet Zone strategically located in high-traffic area.


Advertising OpportunitiesPlace an advert in the official Going Global 2013 conference programme or delegate pack.

Full page £2,000 Half page £1,000 Quarter page £500 Flyer £2,000

Email-newsletter feature50 word feature in our Going Global email-newsletter which goes out to over 9,700 decision-makers and professionals in international education. Also features organisation / company logo and link to organisation / company website.

Email-newsletters are also distributed through our Twitter and LinkedIn feeds.

£2,000

Please note: terms and conditions apply on all packages. Prices are subject to VAT.


© Frank Noon


© Frank Noon

British Council10 Spring GardensLondon SW1A 2BN

[email protected]

www.ihe.britishcouncil.org/going-global

The UK means the United Kingdom and consists of England, Scotland, Wales (Great Britain) and Northern Ireland.

© British Council 2012 Brand and Design / C106The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

GG2013 sponsorship brochure C106

Education

global conferences

year global education

international education

sponsorship opportunities

sponsorship packages

conference theme

conference venue

existing leaders