Getting the Most Out of Facebook for Your Library Present er: Diana Silveir a Presenter: Diana Silveira Novare Library Services
May 11, 2015
Getting the Most Out of Facebook for Your Library Presente
r:Diana Silveira
Presenter: Diana Silveira
Novare Library Services
Agenda Marketing 101 Understanding Facebook Analytics Tricks & Tips Cool Tools
Marketing 101
Post regularly Pictures Video Pinterest Questions Post local interest Users Interest
Facebook Marketing is not free
Give Users a Reason to Connect
Hints for a Successful Status Add a link – don’t leave the URL in
status Introduce Links Keep statuses Short Use Your voice – its not a formal press
release
Facebook Analytics
Anatomy of Your Reports
http://goo.gl/ybYNK
You Like Me! … People Talking About This Liked your Page Liked, Commented on or shared your
Page Post Answered a question you’ve asked Responded to your event Mentioned Your Page Tagged your Page in a Photo Checked in or recommended Your Place
Note Total Likes and People
Talking About this are public- anyone can see them
How are you reaching people?
Using this data for maximum impact
Ask… What posts were more effective and
WHY Do users respond to a format (video,
pictures, links), Do users respond to a theme Analyze your “likes”
who are they what do they use the library for?
Open Graph "http://graph.facebook.com/[any Facebook
username]
Need a Developer Account - https://developers.facebook.com/
What are your most popular posts?
Photo Album Archive Photos Photos of Children’s Story Times Rare Books Programs Upcoming Events Happy Birthday to others Current News Library/Book related humor Questions
Tips & Tricks
Schedule Posts
Facebook Pages
Cool Tools
Alerti http://en.alerti.com Mentions on Facebook and other social
media Mentions on general web
HootSuite
Questions
[email protected]/dee987
delicious.com/dee987/facebook
Diana Silveira
www.learnsurge.comwww.novarelibrary.com