Top Banner
Getting the Most Out of Facebook for Your Library Present er: Diana Silveir a Presenter: Diana Silveira Novare Library Services
26
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Getting the most out of facebook

Getting the Most Out of Facebook for Your Library Presente

r:Diana Silveira

Presenter: Diana Silveira

Novare Library Services

Page 2: Getting the most out of facebook

Agenda Marketing 101 Understanding Facebook Analytics Tricks & Tips Cool Tools

Page 3: Getting the most out of facebook

Marketing 101

Page 4: Getting the most out of facebook

Post regularly Pictures Video Pinterest Questions Post local interest Users Interest

Page 5: Getting the most out of facebook

Facebook Marketing is not free

Page 6: Getting the most out of facebook

Give Users a Reason to Connect

Page 7: Getting the most out of facebook

Hints for a Successful Status Add a link – don’t leave the URL in

status Introduce Links Keep statuses Short Use Your voice – its not a formal press

release

Page 8: Getting the most out of facebook

Facebook Analytics

Page 9: Getting the most out of facebook

Anatomy of Your Reports

Page 10: Getting the most out of facebook

http://goo.gl/ybYNK

Page 11: Getting the most out of facebook

You Like Me! … People Talking About This Liked your Page Liked, Commented on or shared your

Page Post Answered a question you’ve asked Responded to your event Mentioned Your Page Tagged your Page in a Photo Checked in or recommended Your Place

Page 12: Getting the most out of facebook

Note Total Likes and People

Talking About this are public- anyone can see them

Page 13: Getting the most out of facebook

How are you reaching people?

Page 14: Getting the most out of facebook

Using this data for maximum impact

Page 15: Getting the most out of facebook

Ask… What posts were more effective and

WHY Do users respond to a format (video,

pictures, links), Do users respond to a theme Analyze your “likes”

who are they what do they use the library for?

Page 16: Getting the most out of facebook

Open Graph "http://graph.facebook.com/[any Facebook

username]

Need a Developer Account - https://developers.facebook.com/

Page 17: Getting the most out of facebook

What are your most popular posts?

Photo Album Archive Photos Photos of Children’s Story Times Rare Books Programs Upcoming Events Happy Birthday to others Current News Library/Book related humor Questions

Page 18: Getting the most out of facebook

Tips & Tricks

Page 19: Getting the most out of facebook

Creating A Social Media Plan

http://goo.gl/WVwLE

Page 20: Getting the most out of facebook

Schedule Posts

Page 21: Getting the most out of facebook

Facebook Pages

Page 22: Getting the most out of facebook

Cool Tools

Page 23: Getting the most out of facebook

Alerti http://en.alerti.com Mentions on Facebook and other social

media Mentions on general web

Page 24: Getting the most out of facebook

HootSuite

Page 25: Getting the most out of facebook

Questions

Page 26: Getting the most out of facebook

[email protected]/dee987

delicious.com/dee987/facebook

Diana Silveira

www.learnsurge.comwww.novarelibrary.com