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Getting started in Artesian

Jul 28, 2015

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1. Proprietary & Confidential 2014 Artesian Solutions Limited 1 Getting Started This short presentation will introduce you to some basic concepts and one or two new working practices that will help you get the most out of Artesian very quickly SUMMARY Getting the most from Artesian requires you to make a few small changes 2. Proprietary & Confidential 2014 Artesian Solutions Limited 2 Triggers Are events that occur in your customers world such as a senior management change or a change in strategy SUMMARY Triggers are customer events that may be opportunities for you to call, meet or contact them 3. Proprietary & Confidential 2014 Artesian Solutions Limited 3 Trigger Types There are 4 types of Triggers 4. Proprietary & Confidential 2014 Artesian Solutions Limited 4 Relationship Relationship Triggers such as winning an award just give you a reason to connect to let them know that you are considering them and that they are a priority for you RELATIONSHIP TRIGGERS Include Winning Awards 5. Proprietary & Confidential 2014 Artesian Solutions Limited 5 Sales Sales Triggers are indications that your customer or prospect will need your help. You may need to respond quickly and start a conversation that will lead to discussing your products or services SALES TRIGGERS Include Management Changes, Business Growth and Expansion or New Deals 6. Proprietary & Confidential 2014 Artesian Solutions Limited 6 Risk Risk Triggers highlight customer issues. They may also be opportunities to start a conversation with customers about the ways in which you can help RISK TRIGGERS Include Business Contraction such as Job Losses, Plant Closures or Lost Deals 7. Proprietary & Confidential 2014 Artesian Solutions Limited 7 Community Community Triggers are events that happen to your customers community. Their customers, their partners and their industry COMMUNITY TRIGGERS Include New Customer Announcements, Industry Regulations, Market Trends, Major Customer Competitor News 8. Proprietary & Confidential 2014 Artesian Solutions Limited 8 The Clock is Ticking SUMMARY Sellers need to be alerted to customer trigger events as they happen When triggers occur in your customers world you will need to react quickly. Things are changing for your customer and they may need your help but there will be urgency 9. Proprietary & Confidential 2014 Artesian Solutions Limited 9 Insights Triggers are identified through Insights delivered to you through the Artesian Service. They are delivered to your personal home page in the web application and the most relevant ones are sent to you as email alerts. SUMMARY Insights are delivered through your web service and as email alerts and can contain triggers 10. Proprietary & Confidential 2014 Artesian Solutions Limited 10 Insight to Trigger Triggers are found in Insights 11. Proprietary & Confidential 2014 Artesian Solutions Limited 11 Social Sellers Connect Use insights to Focus on the customers agenda Share Use insights to routinely share, to nurture and build customer centered relationships Target More Effectively Use insights to focus on the right things 12. Proprietary & Confidential 2014 Artesian Solutions Limited 12 Thank You For further information please visit help.artesiansolutions.com SUMMARY Artesian delivers insights into customer trigger events that help you target, connect and share

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