Getting started in Artesian

Proprietary & Confidential ©2014 Artesian Solutions Limited

1 Getting StartedThis short presentation will introduce you to some basic concepts and one or two new working practices that will help you get the

most out of Artesian very quickly

SUMMARYGetting the most from Artesian

requires you to make a few small changes


2 TriggersAre events that occur in your customers world such as a senior

management change or a change in strategy

SUMMARYTriggers are customer events that may be opportunities for you to

call, meet or contact them


3 4Trigger TypesThere are 4 types of Triggers


4 1RelationshipRelationship Triggers such as winning an award just give you a

reason to connect to let them know that you are considering them and that they are a priority for you

RELATIONSHIP TRIGGERSInclude Winning Awards


5 2SalesSales Triggers are indications that your customer or prospect will

need your help. You may need to respond quickly and start a conversation that will lead to discussing your products or services

SALES TRIGGERSInclude Management Changes, Business

Growth and Expansion or New Deals


6 3RiskRisk Triggers highlight customer issues. They may also be

opportunities to start a conversation with customers about the ways in which you can help

RISK TRIGGERSInclude Business Contraction such as Job

Losses, Plant Closures or Lost Deals


7 4CommunityCommunity Triggers are events that happen to your customer’s community. Their customers, their partners and their industry

COMMUNITY TRIGGERSInclude New Customer Announcements,

Industry Regulations, Market Trends, Major Customer Competitor News


8 The Clock is Ticking

SUMMARYSellers need to be alerted to

customer trigger events as they happen

When triggers occur in your customers world you will need to react quickly. Things are changing for your customer and they may need your help but

there will be urgency


9 InsightsTriggers are identified through Insights delivered to you through the Artesian Service. They are delivered to your personal home page in the web application and the most relevant ones are sent to you as

email alerts.

SUMMARYInsights are delivered through your web service and as email alerts and

can contain triggers

Insight to TriggerTriggers are found in Insights

RISK

RELATIONSHIP

SALES


11 Social Sellers

Connect Use insights to Focus on the customers agenda

ShareUse insights to routinely share, to nurture and build customer centered relationships

Target More Effectively Use insights to focus on the right things


12 Thank YouFor further information please visit

help.artesiansolutions.com

SUMMARYArtesian delivers insights into

customer trigger events that help you target, connect and share

Getting started in Artesian

Sales

artesian solutions limited

insights triggers

types of triggers

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community community

sales sales triggers

risk risk triggers

industry community triggers