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Getting Started Copyright © 2007 Allyn & Bacon Mayer’s Personality: A Systems Approach PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY Research In Personality a product and its contents are protected under copyright law. The following are prohibited by law: blic performance or display, including transmission of any image over a network; ation of any derivative work, including the extraction, in whole or in part, of any image; ntal, lease, or lending of the program.
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Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

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Page 1: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Getting Started

Copyright © 2007 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Research In Personality

This multimedia product and its contents are protected under copyright law. The following are prohibited by law:• any public performance or display, including transmission of any image over a network;• preparation of any derivative work, including the extraction, in whole or in part, of any image;• any rental, lease, or lending of the program.

Page 2: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Getting Started

Copyright © 2007 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Topics Covered

• Where Does Data Come From?

• What Research Designs are Used in Personality Psychology?

• What Does it Mean to Measure Personality?

• How Do Psychologists Study Many Variables?

Page 3: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

(Review) Molecular-Molar Dimension

Molar (e.g., sociological)

Intermediate (e.g., psychological)

Molecular (e.g., biological)

Page 4: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Schematic of the Connective ModelMolar (e.g., sociological)

The Incorporative Environment

Intermediate (e.g., psychological)

The Personality System

The Situation

Molecular (e.g., biological)

The Brain and Nervous System

The Setting

Page 5: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

External Source Data Molar (e.g., sociological)

The Incorporative Environment

Intermediate (e.g., psychological)

The Personality System

The Situation

Molecular (e.g., biological)

The Brain and Nervous System

The Setting

Page 6: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

External Data Sources with ExamplesMolar (e.g., sociological)

Institutional-Source Data: School records, Marriage certificates, etc.

Intermediate (e.g., psychological)

The Personality System

Observer-Rating Source Data: Judging extroversion, etc.

Molecular (e.g., biological)

Bio-PsychologicalData: Medical record data

Setting Data: Neighborhood qualities

Page 7: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Major Types of External-Source Data Institutional Records Grades, marriage certificates, newspaper

articles, etc..

Observer Report What other observers say about us

Page 8: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Looking at Personal Report DataMolar (e.g., sociological)

The Incorporative Environment

Intermediate (e.g., psychological)

The Personality System

The Situation

Molecular (e.g., biological)

The Brain and Nervous System

The Setting

Page 9: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

Where Do Data Come From?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Major Types of Personal-Report Data

Self-Judgment Agreeing or disagreeing with a given statement about oneself

Convergent-Report

Constructing a response that meets a criterion

Thematic-Report

Creating responses that reflect themes or ideas

Process-Report Pertaining to something going on in your mind at the moment

Page 10: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Research Designs Are Used in Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Case Studies and Observationism

• Case Studies– Easily understandable– Colorful and interesting– Hypothesis generation tools– Unrepresentative– No control

• Observationism – Repeated, intensive, study of cases, over consistent conditions.

Page 11: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Research Designs Are Used in Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Review of Correlation

A. Correlation examines the co-relation between two variables

B. Symbol: r

C. The r varies from –1.0 to 1.0

D. 1.0 and –1.0 represent perfect relations

E. 0 represents a random relation

Page 12: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Research Designs Are Used in Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Review of Correlation (Cont.)

• This is a correlation between height of fathers (Y) and height of sons (X).

• What is the approximate correlation?

• Answer: r = .83

Scatterplot of Heights

62

64

66

68

70

72

74

65 70 75

Height of Sons

Hei

gh

t o

f F

ath

ers

Page 13: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Research Designs Are Used in Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Review of Correlation (Cont.)

• This is a correlation between year in college and number of parties attended per week.

• What is the approximate correlation?

• Answer: r = .09

Party-Going and Year of School

012345

0 5 10

Number of Parties Attended Last Month

Yea

r in

Sch

oo

l

Page 14: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Research Designs Are Used in Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Review of Correlation (Cont.)

• Number of cashiers on duty, and

• Number of people waiting to check out

• What is the approximate correlation?

• Answer: r = -.88

Cashiers and Lines During Busy Period

0123456

0 5 10

Number of People in Line

Nu

mb

er o

f C

ash

iers

o

n D

uty

Page 15: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Research Designs Are Used in Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Experimental Methods

• Quasi-Experimental Designs– Natural treatment– No randomization– Creative personalities

• True Experimental Designs– Experimenter-applied treatments– Randomization

Page 16: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Measurement of Attributes

• Measure attributes of the object

• For example, measurement of– length (to right)– weight (to right)

Page 17: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Psychometric Theory

A. Theories of How to Measure Abstract, Mental Phenomena

B. The Central Equation:X = T + e

X, the obtained test scoreT, the true scoree, the error score

 

Page 18: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Pop Question

A. Which of the following correlations between two variables is most useful for the purposes of predicting one from the other?

a) -.75

b) .00

c) +.25

d) +.50

Page 19: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Reliability

A. Demonstration: Take and Score a TestB. Volunteer ScoresC. Reliability: Does a test measure with

consistency?

Page 20: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Reliability in Physical Measurement

Things to Remember Measuring a Window for Window Blinds:

• Use a steel tape for accuracy. • Measure the exact width of the window at 3

different places. • Make all measurements to the nearest 1/8 inch.

Page 21: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Definitions of Reliability

• Informal: that a test measures what it measures with consistency

• Formal: the correlation, r, between the true score and the obtained score.

Page 22: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

(A hard) Pop Question

When is a mental test perfectly reliable?

A. X = 0

B. T = 0

C. e = 0

D. X = T

Page 23: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Measurement Validity

A. Definition: That a test measures what it is supposed to measure

B. Types of Validity:1. Face

2. Content

3. Criterion

4. Structural

5.  Construct

Page 24: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Face Validity

A test looks like it measures the right thing

for Depression: “Are you sad?”

Page 25: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Content Validity

A test’s items accurately sample from the content domain

Page 26: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Criterion (or Predictive) Validity

A test predicts a specific, measurable outcome, such as a life variable

Examples:

marriage

grade point average

occupational success

(or postdicts it, or concurrently indicates it)

Page 27: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Structural Validity

• A test measure the number of things it claims to measure

• Technical Test: Factor Analysis…– How many factors does a test measure? – Factor: An “underlying” variable

Page 28: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

Construct Validity

• A test behaves the way it is supposed to behave according to theoretical statements, over numerous circumstances and tests

Page 29: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

Multiple Variables

• Personality is a complex, multifaceted system

• This means that a lot of variables may be examined at a time

• How does one cope?

Page 30: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

Multivariate Techniques

• Multivariate techniques handle multiple variables

• One crucial kind of technique examines “how many things” are being measured

• This class of techniques includes:– Factor analysis (the example here)– Multidimensional scaling– Cluster analysis

Page 31: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

Logic of Factor Analysis

• Factor analysis uses correlational logic– If multiple variables correlate highly, they are

the same thing– If the variables don’t, they are different things

• Example:– If happiness and joy correlate highly: the

same– If they don’t: different

Page 32: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

1. What does a factor look like?

I am: I

Curious .40

Interested .60

Thoughtful .80

Bored -.40

• A factor is represented by a column of factor loadings under a roman numeral

• The factor loading is the correlation between a test item and a factor

• The test item is to the left.

Page 33: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

Simplified Rules for Interpreting a Factor• Step 1: Identify original test items with high

positive loadings • Step 2: Ask, what are the items trying to “get at”?

(That’s the primary name of the factor). (e.g., extraversion)

• Step 3: Locate the items loading negatively on the same factor. Those tell you the “polar opposite” label (e.g., introversion) – if there is one

• Step 4: No high loadings? Then, the factor is a “garbage” factor.

Page 34: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

Example A

I II• Do you like parties? .70 -.15• Are you often nervous? .30 .80

Are you sociable? .75 -.01• Do you prefer to read over -.70 -.09

going to parties?• Are you often in a bad mood? .04 .70

Page 35: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

How Do Psychologists Study So Many Variables?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

Example B

I feel… I II III

Happiness .80 .20 .01

Sadness -.70 .10 .05

Excitement .60 .75 -.10

Anxiety -.25 .40 -.15

Calm .20 -.50 .20

Page 36: Getting Started Copyright © 2007 Allyn & Bacon Mayers Personality: A Systems Approach PART 1: EXPLORING PERSONALITYCHAPTER 2: RESEARCH IN PERSONALITY Research.

What Does It Mean to Measure Personality?

© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach

PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY

~End of Chapter 2~