Page 1
Getting Started
Copyright © 2007 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Research In Personality
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Page 2
Getting Started
Copyright © 2007 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Topics Covered
• Where Does Data Come From?
• What Research Designs are Used in Personality Psychology?
• What Does it Mean to Measure Personality?
• How Do Psychologists Study Many Variables?
Page 3
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
(Review) Molecular-Molar Dimension
Molar (e.g., sociological)
Intermediate (e.g., psychological)
Molecular (e.g., biological)
Page 4
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Schematic of the Connective ModelMolar (e.g., sociological)
The Incorporative Environment
Intermediate (e.g., psychological)
The Personality System
The Situation
Molecular (e.g., biological)
The Brain and Nervous System
The Setting
Page 5
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
External Source Data Molar (e.g., sociological)
The Incorporative Environment
Intermediate (e.g., psychological)
The Personality System
The Situation
Molecular (e.g., biological)
The Brain and Nervous System
The Setting
Page 6
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
External Data Sources with ExamplesMolar (e.g., sociological)
Institutional-Source Data: School records, Marriage certificates, etc.
Intermediate (e.g., psychological)
The Personality System
Observer-Rating Source Data: Judging extroversion, etc.
Molecular (e.g., biological)
Bio-PsychologicalData: Medical record data
Setting Data: Neighborhood qualities
Page 7
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Major Types of External-Source Data Institutional Records Grades, marriage certificates, newspaper
articles, etc..
Observer Report What other observers say about us
Page 8
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Looking at Personal Report DataMolar (e.g., sociological)
The Incorporative Environment
Intermediate (e.g., psychological)
The Personality System
The Situation
Molecular (e.g., biological)
The Brain and Nervous System
The Setting
Page 9
Where Do Data Come From?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Major Types of Personal-Report Data
Self-Judgment Agreeing or disagreeing with a given statement about oneself
Convergent-Report
Constructing a response that meets a criterion
Thematic-Report
Creating responses that reflect themes or ideas
Process-Report Pertaining to something going on in your mind at the moment
Page 10
What Research Designs Are Used in Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Case Studies and Observationism
• Case Studies– Easily understandable– Colorful and interesting– Hypothesis generation tools– Unrepresentative– No control
• Observationism – Repeated, intensive, study of cases, over consistent conditions.
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What Research Designs Are Used in Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Review of Correlation
A. Correlation examines the co-relation between two variables
B. Symbol: r
C. The r varies from –1.0 to 1.0
D. 1.0 and –1.0 represent perfect relations
E. 0 represents a random relation
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What Research Designs Are Used in Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Review of Correlation (Cont.)
• This is a correlation between height of fathers (Y) and height of sons (X).
• What is the approximate correlation?
• Answer: r = .83
Scatterplot of Heights
62
64
66
68
70
72
74
65 70 75
Height of Sons
Hei
gh
t o
f F
ath
ers
Page 13
What Research Designs Are Used in Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Review of Correlation (Cont.)
• This is a correlation between year in college and number of parties attended per week.
• What is the approximate correlation?
• Answer: r = .09
Party-Going and Year of School
012345
0 5 10
Number of Parties Attended Last Month
Yea
r in
Sch
oo
l
Page 14
What Research Designs Are Used in Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Review of Correlation (Cont.)
• Number of cashiers on duty, and
• Number of people waiting to check out
• What is the approximate correlation?
• Answer: r = -.88
Cashiers and Lines During Busy Period
0123456
0 5 10
Number of People in Line
Nu
mb
er o
f C
ash
iers
o
n D
uty
Page 15
What Research Designs Are Used in Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Experimental Methods
• Quasi-Experimental Designs– Natural treatment– No randomization– Creative personalities
• True Experimental Designs– Experimenter-applied treatments– Randomization
Page 16
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Measurement of Attributes
• Measure attributes of the object
• For example, measurement of– length (to right)– weight (to right)
Page 17
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Psychometric Theory
A. Theories of How to Measure Abstract, Mental Phenomena
B. The Central Equation:X = T + e
X, the obtained test scoreT, the true scoree, the error score
Page 18
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Pop Question
A. Which of the following correlations between two variables is most useful for the purposes of predicting one from the other?
a) -.75
b) .00
c) +.25
d) +.50
Page 19
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Reliability
A. Demonstration: Take and Score a TestB. Volunteer ScoresC. Reliability: Does a test measure with
consistency?
Page 20
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Reliability in Physical Measurement
Things to Remember Measuring a Window for Window Blinds:
• Use a steel tape for accuracy. • Measure the exact width of the window at 3
different places. • Make all measurements to the nearest 1/8 inch.
Page 21
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Definitions of Reliability
• Informal: that a test measures what it measures with consistency
• Formal: the correlation, r, between the true score and the obtained score.
Page 22
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
(A hard) Pop Question
When is a mental test perfectly reliable?
A. X = 0
B. T = 0
C. e = 0
D. X = T
Page 23
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Measurement Validity
A. Definition: That a test measures what it is supposed to measure
B. Types of Validity:1. Face
2. Content
3. Criterion
4. Structural
5. Construct
Page 24
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Face Validity
A test looks like it measures the right thing
for Depression: “Are you sad?”
Page 25
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Content Validity
A test’s items accurately sample from the content domain
Page 26
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Criterion (or Predictive) Validity
A test predicts a specific, measurable outcome, such as a life variable
Examples:
marriage
grade point average
occupational success
(or postdicts it, or concurrently indicates it)
Page 27
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Structural Validity
• A test measure the number of things it claims to measure
• Technical Test: Factor Analysis…– How many factors does a test measure? – Factor: An “underlying” variable
Page 28
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
Construct Validity
• A test behaves the way it is supposed to behave according to theoretical statements, over numerous circumstances and tests
Page 29
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
Multiple Variables
• Personality is a complex, multifaceted system
• This means that a lot of variables may be examined at a time
• How does one cope?
Page 30
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
Multivariate Techniques
• Multivariate techniques handle multiple variables
• One crucial kind of technique examines “how many things” are being measured
• This class of techniques includes:– Factor analysis (the example here)– Multidimensional scaling– Cluster analysis
Page 31
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
Logic of Factor Analysis
• Factor analysis uses correlational logic– If multiple variables correlate highly, they are
the same thing– If the variables don’t, they are different things
• Example:– If happiness and joy correlate highly: the
same– If they don’t: different
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PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
1. What does a factor look like?
I am: I
Curious .40
Interested .60
Thoughtful .80
Bored -.40
• A factor is represented by a column of factor loadings under a roman numeral
• The factor loading is the correlation between a test item and a factor
• The test item is to the left.
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PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
Simplified Rules for Interpreting a Factor• Step 1: Identify original test items with high
positive loadings • Step 2: Ask, what are the items trying to “get at”?
(That’s the primary name of the factor). (e.g., extraversion)
• Step 3: Locate the items loading negatively on the same factor. Those tell you the “polar opposite” label (e.g., introversion) – if there is one
• Step 4: No high loadings? Then, the factor is a “garbage” factor.
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PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
Example A
I II• Do you like parties? .70 -.15• Are you often nervous? .30 .80
Are you sociable? .75 -.01• Do you prefer to read over -.70 -.09
going to parties?• Are you often in a bad mood? .04 .70
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PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
How Do Psychologists Study So Many Variables?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
Example B
I feel… I II III
Happiness .80 .20 .01
Sadness -.70 .10 .05
Excitement .60 .75 -.10
Anxiety -.25 .40 -.15
Calm .20 -.50 .20
Page 36
What Does It Mean to Measure Personality?
© Copyright 2006 Allyn & Bacon Mayer’s Personality: A Systems Approach
PART 1: EXPLORING PERSONALITY CHAPTER 2: RESEARCH IN PERSONALITY
~End of Chapter 2~