Getting social with the Canadian live event fan

SOCIAL MEDIA AND THE LIVE EVENT FAN JULY 2014

CANADA

Executive Summary

2 © 2014 Live Nation Entertainment

Overall social media site usage in Canada continues to fall behind US, remaining fairly constant and showing little growth, if any. Despite this stagnation in overall usage, fans are using social media sites to share their live entertainment experiences more frequently compared to last year and their preferred posting sites have shifted slightly. This report elaborates these trends. Social media site usage remains fairly constant. YouTube and Facebook are the most popular social media sites among live event attendees, with 88% using YouTube and 83% using Facebook. Live event attendees have the most friends/followers on Facebook (253 friends), Twitter (135 followers), and Instagram (102 followers). 13-24-year-old live event attendees have more connections than older attendees, with 433 friends on Facebook, 209 followers on Twitter, and 166 followers on Instagram. Canadians use Twitter more often than Instagram, compared to the US, where Instagram is more popular than Twitter. Engagement on Twitter is up slightly. 63% of live event attendees have followed a live event-related Twitter account, compared to 60% last year; 43% have tweeted that they are planning to attend a live event, compared to 40% last year. Concert attendees and sporting event attendees are considerably more likely to use Twitter for live event-related activities. They are most likely to follow an artist or band / a team, league, or player on Twitter. Facebook usage in relation to live events continues to rise. 70% of live event attendees, compared to 63% last year, have liked a live event fan page; 60% (53% last year), have shared that they were going to a live event. 47% (46% last year) of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live events; 45% (42% last year) of Facebook users are Very or Somewhat interested in sharing exactly where their live event seats are with their Facebook friends. Live theater or arts event attendees have shown the most growth in Facebook activities in relation to live events while sporting event attendees have shown the most growth in interest in an Interactive Seat Map linked to Facebook. Photo and video sharing on social media has increased and has shifted. Compared to 60% last year, 64% of live event attendees who took photos and videos at an event posted them online. 73% (62% last year) of those who post photos or videos online do so during the event. While Facebook remains the most popular place to post photos and videos, posting place preference has shifted slightly away from the platform, likely to other popular social media sites such as Instagram, Twitter, and Snapchat. Word of mouth and deal-of-the-day site usage are up. On average, live event attendees tell 9 people about a live event that they are interested in attending, compared to 8 people last year. Over a third of live event attendees, compared to just under a third last year, have been influenced to attend a live event by a Facebook post. Facebook is most influential for concerts, and fan reviews are most influential for all other types of live events. Groupon and Living Social continue to be the most popular deal-of-the-day sites among live event attendees. 46% have made purchases from Groupon, compared to 44% last year.

An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand

their social media behavior. This is the third annual iteration of a survey originally deployed in December 2011. 2013 statistics

are provided in colored type and 2012 statistics are provided in black type in parentheses.

Additional questions were added to the 2013 survey that were not asked in the 2012 survey. Questions that were only asked at

one time point are noted.

Attendees to music concerts, professional and college sporting events, live theater or arts events, and live family shows were

surveyed. Survey invitations were sent to 200K Canadian ticket purchasers – 50K per each event category.

2013 data was collected from January 11th to March 31st, 2014.

For calculating overall live event statistics, the collected data was weighted to represent the actual purchaser distribution for

each event type category in the country.

Unweighted sample sizes (2012 sample sizes are in parentheses):

Methodology

MUSIC CONCERTS

2,881 (5,071)

PROFESSIONAL & COLLEGE

SPORTING EVENTS 2,538

(3,665)

LIVE THEATER OR ARTS EVENTS

3,453 (2,462)

LIVE FAMILY SHOWS 3,001

(1,841)


Table of Contents

Live Event Attendees 4

Concert Attendees 19

Sporting Event Attendees 29

Live Theater or Arts Attendees 36

Live Family Show Attendees 43

LIVE EVENT ATTENDEES


Social Media Usage

Q. How often do you use each of the following:


YouTube and Facebook are the most popular social media sites among live event attendees. 88% use YouTube and 83% (81%) use Facebook.

88% 38%

13%

83% (81%)

42% (37%)

6%

37% (32%)

14% 31%

5% (6%)

YouTube Facebook

LinkedIn Snapchat Instagram

Twitter Pinterest

Vine

Foursquare MySpace

Social Media Usage Frequency



64% (61%) of live event attendees use Facebook daily, 25% use YouTube daily, 21% (20%) use Twitter daily and 18% use Instagram daily.

25%

64%

21%

9%

6%

18%

8%

3%

47%

13%

11%

15%

16%

7%

4%

5%

1%

1%

12%

4%

6%

9%

9%

3%

3%

4%

2%

5%

6%

5%

2%

1%

2%

2%

3%

12%

17%

58%

62%

63%

69%

86%

87%

94%

95%

YouTube

Facebook

Twitter

Pinterest

LinkedIn

Instagram

Snapchat

Vine

Foursquare

MySpace

Daily Weekly Monthly Yearly Never

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

13-17 18-24 25-34 35-44 45-54 55-64 65+

Social Media Usage by Age



Excluding LinkedIn, social media usage decreases with age.

YouTube

Myspace

Facebook

LinkedIn

Pinterest

Twitter

Instagram

Snapchat

Vine

Foursquare

Q. How many friends do you have on… Q. How many people do you follow / subscribe to on…


I follow 135

Follow me 98

friends 34

friends 253

friends 39

Live event attendees have the most friends/followers on Facebook, Twitter, and Instagram.

Social Media Connections

Q. How many people follow / subscribe to you on… Note: Population is social media users.

I follow 31

Follow me 32

I follow 28

Follow me 21

I follow 11

Follow me 9

I follow 102

Follow me 103

Social Media Connections Among 13-24-Year-Old Attendees


13-24-year-old live event attendees have more connections than older attendees, especially

on Facebook, Twitter, Instagram and YouTube.


Q. How many people follow / subscribe to you on… Note: Population is 13-24-year-old social media users.

I follow 209

Follow me 168

friends 38

friends 433

friends 54 I follow

44

Follow me 44

I follow 33

Follow me 25

I follow 27

Follow me 15

I follow 166

Follow me 178

Twitter Activities

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to an artist or band’s / team, league or player’s / live theater or arts event’s / live family show’s tweet?


63% (60%) of live event attendees have followed a live event-related Twitter account; 43% (40%) have tweeted that they are planning to

attend a live event.

63%

43%

41%

24%

23%

60%

40%

Followed a live event-related Twitter account

Tweeted that you are planning to attend a live event

Used a hashtag in relation to a live event*

Interacted with a venue, ticketing service or customer service team*

Participated in a live event-related sweepstakes*

2013

2012

Q. Do you use Twitter to sign in to other apps or web sites? Note: Asterisks indicate that this was not a response option in 2012. Note: Population is Twitter users.

use Twitter to sign in to other apps or websites.

16% (17%)

have retweeted or replied to a live event-related tweet.

75%

4% 9% 17% 45% 25%

Every day

Several times a week

Several times a month

Less often

Never

Facebook Activities

Q. Have you participated in any of the following activities on Facebook: Q. Do you use Facebook Connect to sign in to other apps or web sites?


Facebook usage in relation to live events continues to rise. 70% (63%) of live event attendees have liked a live event fan page; 60% (53%)

have shared that they were going to a live event.

70%

60%

58%

56%

53%

38%

33%

28%

63%

53%

50%

49%

30%

27%

"Liked" a live event-related fan page

Shared that you were going to a live event

Shared the experience or pictures of the live event

Made status updates about live events

Joined/RSVP’d to a Facebook event*

Shared on a live event-related fan page

Shared or invited a friend to a live event

Participated in a live event sweepstakes*

2013

2012

use Facebook connect to sign in to other apps or websites.

27% (30%)

Note: Population is Facebook users. Note: Asterisks indicate that this was not a response option in 2012.

Interactive Seat Map Linked to Facebook

Q. Please tell us how interested you are in using an interactive seat map for concerts / sporting events / live theater or arts events / live family shows:


of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live events.

47% (46%)

of Facebook users are Very or Somewhat interested in sharing exactly where their live event seats are with their Facebook friends.

45% (42%)

See Who’s Sitting Where

Q. If you could see where your friends are sitting on an interactive seat map for concerts / sporting events / live theater or arts events / live family shows, how likely would you be to: Note: Population is Facebook users.

are Extremely or Very likely to purchase tickets for themselves and others to be near their Facebook friends, if they could see where their friends were sitting on an interactive seat map.

47% (42%)

are Extremely or Very likely to purchase a single ticket for themselves to be near their friends who have already purchased tickets.

42% (39%)

are Extremely or Very likely to upgrade what they were going to purchase to be able to sit in the same area as their friends.

36% (34%)

Tag Your Seat

Sec 107, Row A, Seat 2 Is this your seat?

Tag Yourself

Photo and Video Posts on Social Media

Q. Have you ever posted photos or videos from your concert / sporting event / live theater or arts event / live family show online? Q. How much do you usually post?


Q. Where do you post them? Q. Do you post them during the event? Note: Population is those who took photos/videos. Note: Asterisks indicate that this was not a response option in 2012.

of live event attendees who took photos or videos at an event post them online.

64% (60%)

6%

4%

19%

14%

49%

44%

27%

38%

2013

2012

Always Usually Sometimes Never

22% (24%)

post one

59% (59%)

post some

19% (18%)

post most or all

WHERE HOW MANY

73% (62%)

of those who post photos or videos online do so during the event.

post on Facebook

90% (94%)

post on Twitter*

23%

post on Snapchat* 9%

post on Instagram*

34%

post on YouTube

6% (8%)

39% (31%) 26% (17%) 37% (28%) 32% (28%)

Word of Mouth

Q. On average, how many people do you tell about a live event that you are interested in attending? Q. Have you ever been influenced by fan reviews / Facebook posts / tweets to attend a concert / sporting event / live theater or arts event / live family show?


On average, live event attendees tell 9 (8) people about a live event that they are interested in attending. 38% (34%) have been influenced to attend a live event by fan reviews; 35% (27%) have

been influenced by a Facebook post; 22% (18%) have been influenced by a tweet. Facebook is most influential for concerts and fan reviews are most influential for all other types of live events.

25% (22%) 18% (14%) 17% (12%) 10% (10%)

35% (34%) 32% (26%) 58% (54%) 49% (50%)

PERCENT THAT HAVE BEEN INFLUENCED TO ATTEND BY:

Fan Review

Word of Mouth Awareness Lift

Q. Were you aware of the event before seeing the Facebook post / tweet to attend a concert / sporting event / live theater or arts event / live family show? Note: Population is those who were influenced to attend an event by a Facebook post or tweet.


48% of live event attendees who were influenced to attend a live event by a Facebook post were not aware of the event before seeing the post; 43% of those influenced to attend by a tweet were not aware of the event before

seeing the tweet.

46%

50%

28%

36%

47%

48%

46%

49%

I didn’t know about the

event…

PERCENT NOT AWARE OF THE EVENT PRIOR TO SEEING THE SOCIAL MEDIA POST

46%

14% 9%

8%

3% 3% 2% 1% 1% 0.3% 0.2% 0.1% 0.1% 0% 0.1% 0.1%

9%

44%

16%

9%

6% 3%

1% 1% 0%

11%

2013 2012

Deal of the Day Sites

Q. Which of the following deal of the day sites have you purchased through? Note: Asterisks indicate that this was not a response option in 2012.


Groupon and Living Social are still the most popular deal of the day sites among live event attendees. 46% (44%) have purchased from Groupon; 14% (16%) have

purchased from Living Social. More live theater or arts event and live family show attendees use deal of the day sites compared to concert and sporting event

attendees.

45% (43%)

14% (15%)

43% (45%)

12% (15%)

52% (48%)

20% (19%)

54% (49%)

17% (18%)

Deal of the Day Site Forwarding Behavior

Q. On average, how many people do you forward deal of the day offers to? Note: Population is deal of the day site users.


44% (48%) of attendees that use deal of the day sites forward the offers to others. On average, each deal of the day offer is forwarded to 1.8 people.

2%

2%

3%

3%

25%

26%

14%

17%

56%

52%

2013

2012

11+ 6 to 10 2 to 5 1 None

44% (48%)

49% (54%)

1.9 (1.9)

1.9 (2.3)

% THAT FORWARD

AVERAGE # FORWARDED TO

44% (45%) 1.7 (1.5)

42% (48%) 1.5 (1.8)

Live Event Ticket Purchases on Deal of the Day Sites

Q. How often have you purchased event tickets on deal of the day sites? Q. Thinking about your most recent live event purchase through a deal of the day site... Note: Population is deal of the day site users.


40% (35%) of live event attendees that use deal of the day sites have purchased live event tickets through these sites.

3%

3%

18%

22%

14%

15%

65%

60%

2012

2013

Many times A few times Once Never

of live event attendees who have purchased live event tickets on a deal of the day site were aware of the event before purchasing their tickets.

59% (56%) were aware of the artist/team before purchasing their tickets on the deal of the day site.

88% (84%)

of those who were aware of the artist/team had seen them live before.

37% (38%)

CONCERT ATTENDEES


Social Media Usage



YouTube and Facebook are the most popular social media sites among concert attendees. 89% use YouTube and 84% (82%) use Facebook.

89% 40%

15%

84% (82%)

44% (38%)

5%

35% (32%)

17% 34%

6% (6%)

YouTube Facebook

LinkedIn Snapchat Instagram

Twitter Pinterest

Vine

Foursquare MySpace



friends 35

friends

271

friends 45

Concert attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 143

Follow me 109

I follow 34

Follow me 35

I follow 32

Follow me 23

I follow 12

Follow me 11

I follow 116

Follow me 120

Brand Engagement on Social Media

Q. Have you done the following… Q. Would you do the following…


43% of concert attendees have followed a brand based on an artist’s post on social media; 47% have engaged with a brand on social media to gain access to music or related concert promotions.

HAVE DONE WOULD DO

47%

43%

61%

48% Follow/ friend / subscribe to a

brand based on an artist’s post on social media

Engage with a brand on social media to gain access to music

related content or promotions

Twitter Activities



17% (18%)

3% 9% 16% 45% 26%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to an artist or band’s tweet?


have retweeted or replied to an artist or band’s tweet.

74%

74%

49%

45%

27%

26%

67%

45%

Followed an artist or band

Tweeted that you are planning to attend a concert

Used a hashtag in relation to an artist or concert*

Interacted with a venue, ticketing service or artist’s customer service team*

Participated in an concert-related sweepstakes*

2013

2012

74% (67%) of concert attendees have followed an artist or band; 49% (45%) have tweeted that they are planning to

attend a concert.

78%

66%

64%

61%

57%

43%

39%

34%

71%

60%

56%

54%

36%

32%

"Liked" an artist or band's fan page

Shared that you were going to a concert

Shared the experience or pictures of the concert

Made status updates about concerts


Shared on an artist or band's fan page

Shared or invited a friend to a concert

Participated in a concert sweepstakes*

2013

2012

On average, concert

attendees have liked 10 artist or band’s fan pages.

Facebook Activities




28% (30%)


Facebook usage in relation to concerts continues to rise. 78% (71%) of concert attendees have liked an artist or band’s fan page; 66% (60%)

have shared that they were going to a concert.


Q. Please tell us how interested you are in using an interactive seat map for concerts: Q. If you could see where your friends are sitting on an interactive seat map for concerts how likely would you be to: Note: Population is Facebook users.


See Who’s Sitting Where Tag Your Seat


Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at concerts.

50% (49%)

of Facebook users are Very or Somewhat interested in sharing exactly where their concert seats are with their Facebook friends.

48% (45%)



49% (44%)


43% (41%)


37% (37%)

Concert Lifecycle

Q. Do you do any of the following to get amped up for a concert? Q. Do you do any of the following after attending a concert? Note: Asterisks indicate that this response option was only available with regards to one time point.


Attendees get amped up for a concert by listening to music, reading about the artist or band and watching concert videos. Attendees re-live the experience after the concert by listening to

the music, looking at photos and watching videos from the concert that they attended.

85%

46%

42%

31%

29%

25%

25%

21%

21%

17%

16%

3%

78%

38%

27%

20%

61%

50%

27%

23%

22%

22%

15%

3%

Listen to the music

Read about the artist/band

Watch previous concert videos

Look for a setlist from previous shows / the show that you attended

Look at photos

Watch videos from the concert that you attended*

Like the artist/band on Facebook

Watch artist interviews

Post/tweet about going to a concert

Read general music news

Follow the artist/band on Twitter

RSVP on Facebook for the event*

Participate in artist chats online

Before

After

BEFORE

AFTER

Tour Tracking

Q. Do you do the following online: Q. How do you track them?


27% (25%) of concert attendees follow tours online; 22% (20%) keep track of shows that they can’t attend. Concert attendees that track tours online are most likely to do so via Facebook. Although tour tracking via

the artist websites is still popular compared to last year, fewer concert attendees are using this method while more are using social media.

62%

49%

25%

2%

19%

56%

61%

23%

2%

17%

Facebook

Artist Web Site

Twitter

MySpace

Other

2013

2012


Q. Have you ever posted photos or videos from your concert online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the concert? Note: Population is those who took photos/videos.

70% (59%)

of those who post photos or videos online do so during the concert.

of concert attendees who took photos or videos at a concert post them online.

67% (63%)

5%

4%

15%

12%

50%

43%

30%

41%

2013

2012


WHERE HOW MANY

19% (22%)

post one

60% (58%)

post some

21% (20%)

post most or all

post on Facebook

90% (95%)

post on Twitter*

24%


post on Instagram*

38%

post on YouTube

8% (9%)

SPORTING EVENT ATTENDEES


Social Media Usage



YouTube and Facebook are the most popular social media sites among sporting event attendees. 87% use YouTube and 81% (80%) use Facebook.

87%

33% 13%

81% (80%)

44% (38%)

6%

38% (33%)

12% 29%

5% (6%)

YouTube Facebook LinkedIn

Snapchat Instagram

Twitter

Pinterest Vine

Foursquare MySpace



friends 33

friends

244

friends 30

Sporting event attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 131

Follow me 86

I follow 28

Follow me 28

I follow 21

Follow me 15

I follow 9

Follow me 7

I follow 82

Follow me 80

Twitter Activities



15% (16%)

5% 11% 18% 43% 24%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to a league, team or player’s tweet?


have retweeted or replied to a team, league or player’s tweet.

76%

64%

44%

39%

23%

23%

59%

35%

Followed a team, league, or player

Used a hashtag in relation to a team or game*

Tweeted that you are planning to attend a game

Participated in an game-related sweepstakes*

Interacted with a venue, ticketing service or team's customer service team*

2013

2012

64% (59%) of sporting event attendees have used Twitter to follow a team, league, or player; 44% have used a hashtag in

relation to a team or game.

64%

55%

54%

53%

48%

33%

25%

20%

56%

44%

43%

42%

22%

19%

"Liked" a team, league or player's fan page

Shared the experience or pictures of the game

Made status updates about sporting events

Shared that you were going to a game


Shared on a team, league or player's fan page

Shared or invited a friend to a game

Participated in a sporting event sweepstakes*

2013

2012

On average, sporting event

attendees have liked 4

team, league, or player fan pages.

Facebook Activities




27% (30%)


Facebook usage in relation to sporting events continues to rise. 64% (56%) of sporting event attendees have liked a team, league or player’s

fan page; 55% (44%) have shared the experience or pictures of the game on Facebook.


Q. Please tell us how interested you are in using an interactive seat map for sporting events: Q. If you could see where your friends are sitting on an interactive seat map for sporting events how likely would you be to: Note: Population is Facebook users.




Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at sporting events.

47% (43%)

of Facebook users are Very or Somewhat interested in sharing exactly where their sporting event seats are with their Facebook friends.

45% (39%)



48% (39%)


43% (35%)


37% (31%)


Q. Have you ever posted photos or videos from your sporting event online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the sporting event? Note: Population is those who took photos/videos.

84% (72%)

of those who post photos or videos online do so during the game.

of sporting event attendees who took photos or videos at a game post them online.

63% (56%)

8%

6%

28%

19%

48%

47%

16%

29%

2013

2012


WHERE HOW MANY

27% (28%)

post one

59% (61%)

post some

14% (11%)

post most or all

post on Facebook

90% (93%)

post on Twitter*

24%


post on Instagram*

29%

post on YouTube

3% (4%)

LIVE THEATER OR ARTS ATTENDEES


Social Media Usage



YouTube and Facebook are the most popular social media sites among live theater or arts event attendees. 87% use YouTube and 80% (76%) use Facebook.

87%

34% 7%

80% (76%)

36% (28%)

5%

40% (31%)

8% 22%

5% (4%)


Snapchat Instagram

Twitter

Pinterest Vine

Foursquare MySpace



friends 32

friends

204

friends 33

Live theater or arts event attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 112

Follow me 77

I follow 25

Follow me 26

I follow 12

Follow me 19

I follow 7

Follow me 6

I follow 69

Follow me 61

Twitter Activities



12% (12%)

3% 8% 18% 54% 16%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to live theater or arts event’s tweet?


have retweeted or replied to an live theater or arts event’s tweet.

84%

29%

25%

25%

17%

11%

22%

17%

Tweeted that you are planning to attend a live theater or arts event

Followed a live theater or arts event

Used a hashtag in relation to a live theater or arts event*

Interacted with a venue, ticketing service or live theater or arts event's customer service team*

Participated in an live theater or arts-related sweepstakes*

2013

2012

29% (22%) of live theater or arts event attendees have tweeted that they are planning to attend a live theater or arts event;

25% (17%) have followed a live theater or arts event on Twitter.

55%

52%

48%

46%

45%

28%

26%

19%

41%

39%

36%

32%

19%

20%

"Liked" a live theater or arts event's fan page

Shared that you were going to a live theater or arts event


Made status updates about a live theater or arts event

Shared the experience or pictures of the live theater or arts event

Shared on a live theater or arts event's fan page

Shared or invited a friend to a live theater or arts event

Participated in a live theater or arts event sweepstakes*

2013

2012

Facebook Activities




24% (26%)


Facebook usage in relation to live theater or arts events continues to rise. 55% (41%) of live theater or arts event attendees have liked a live theater or arts event’s fan page; 52% (39%) have shared that they were

going to a live theater or arts event.


Q. Please tell us how interested you are in using an interactive seat map for live theater or arts events: Q. If you could see where your friends are sitting on an interactive seat map for live theater or arts events how likely would you be to: Note: Population is Facebook users.




Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live theater or arts events.

38% (36%)

of Facebook users are Very or Somewhat interested in sharing exactly where their live theater or arts event seats are with their Facebook friends.

37% (36%)



38% (32%)


36% (31%)


29% (24%)


Q. Have you ever posted photos or videos from your live theater or arts event online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the live theater or arts event? Note: Population is those who took photos/videos.

71% (58%)

of those who post photos or videos online do so during the live theater or arts event.

of live theater or arts event attendees who took photos or videos at an event post them online.

55% (50%)

4%

4%

18%

11%

49%

43%

29%

42%

2013

2012


WHERE HOW MANY

29% (29%)

post one

58% (56%)

post some

13% (15%)

post most or all

post on Facebook

93% (94%)

post on Twitter*

18%

post on Youtube

5% (7%)

post on Instagram*

26%


LIVE FAMILY SHOW ATTENDEES


Social Media Usage



Facebook and YouTube are the most popular social media sites among live family show attendees. 85% use Youtube and 83% (81%) use Facebook.

85% 40%

8%

83% (81%)

35% (30%)

5%

35% (30%)

8% 24%

4% (5%)


Snapchat Instagram Twitter

Pinterest

Vine

Foursquare MySpace



friends 28

friends

214

friends 26

Live family show attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 112

Follow me 75

I follow 29

Follow me 27

I follow 14

Follow me 6

I follow 7

Follow me 6

I follow 65

Follow me 60

Twitter Activities



13% (12%)

5% 10% 27% 41% 17%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to a live family show’s tweet?


have retweeted or replied to an family show’s tweet.

83%

Note: Asterisks indicate that this was not a response option in 2012.

17%

14%

12%

9%

7%

16%

14%

Tweeted that you are planning to attend a live family show

Used a hashtag in relation to a live family show*

Followed a live family show

Interacted with a venue, ticketing service or live family show's customer service team*

Participated in a live family show-related sweepstakes*

2013

2012

17% (16%) of live family show attendees have tweeted that they are planning to attend a live family show; 14% have

used a hashtag in relation to a live family show.

43%

42%

38%

38%

36%

21%

18%

14%

38%

32%

35%

34%

15%

17%


"Liked" a live family show's fan page

Shared the experience or pictures of the live family show

Shared that you were going to a live family show

Made status updates about a live family show

Shared on a live family show's fan page

Shared or invited a friend to a live family show

Participated in a live family show sweepstakes*

2013

2012

Facebook Activities




30% (31%)


Facebook usage in relation to live family shows continues to rise. 43% of live family show attendees have joined/RSVP’d to a Facebook event; 42% (38%)

have liked a live family show’s fan page.


Q. Please tell us how interested you are in using an interactive seat map for live family shows: Q. If you could see where your friends are sitting on an interactive seat map for live family shows how likely would you be to: Note: Population is Facebook users.




Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live family shows.

40% (41%)

of Facebook users are Very or Somewhat interested in sharing exactly where their live family show seats are with their Facebook friends.

38% (38%)



44% (38%)


38% (31%)


33% (29%)


Q. Have you ever posted photos or videos from your live family show online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the live family show? Note: Population is those who took photos/videos.

73% (60%)

of those who post photos or videos online do so during the live family show.

of live family show attendees who took photos or videos at the show post them online.

55% (51%)

5%

4%

18%

14%

50%

42%

27%

40%

2013

2012


WHERE HOW MANY

25% (21%)

post one

60% (62%)

post some

15% (16%)

post most or all

post on Facebook

95% (94%)

post on Twitter*

10%

post on Youtube

5% (5%)

post on Instagram*

21%


Getting social with the Canadian live event fan

Entertainment & Humor

fan page shared

interactive seat map

live family show

live family shows

follow subscribe

sporting event attendees

social media connections

live event seats