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© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential Andrew Lawless President Rockant Training & Consulting Introduction to Localization Automation
57

Getting more of the pie - Andrew Lawless (Rockant)

Jan 22, 2018

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Page 1: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Andrew LawlessPresident

Rockant Training & Consulting

Introduction toLocalization Automation

Page 2: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential2

Page 3: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Page 4: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential4

Page 5: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential5

Page 6: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

“You – personally - deserve recognition at the top

of your organization. You can make localization

a strong revenue driver for your business.

I am razor sharply focused on your success.

Rockant’s consulting services and training

programs have created heroes in international

businesses for over a decade.”Andrew Lawless, President

Rockant, Training & Consulting

Page 7: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Our Customers’ Business

Life Science and Medical Devices

Wellness and Life Style

Education and Health Services

Electronic and Bio-Analytical Measurement

Manufacturing

Internet Publishing and Broadcasting

7

Page 8: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Rockant Means Relief

8

Page 9: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Rockant Fun Facts

Cents shaved off total cost per word within six months of engagement

Estimated total annual revenue that customers make through localization

Average reduction in staff turn-over through consulting and training

4

56%

23%

$24 billion

9

Increase in staff productivity through implementation of technology and workflows

Page 10: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

How it started, so that you understand capabilities and limitations; The key technologies that are available today

Basics Of Localization Automation

Page 11: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

• Roots in the web industry / content management

• Initial products in the late 90s aimed at automating translation forthe web

• Translation is still one of the main purposes

• Has TM in focus, not the project manager

How It Started

Page 12: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

• Translation Management System do not automate localization

• TMS automate translation

• That’s a formidable challenge

• When it comes to media files, many processes are still manual

• There are solutions to partially automate localization of media files

Automation. Really?

Page 13: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Whatever you need to do to make sure yourcontent (text, images, prices, statistics,

measurements, articles, documents, descriptions, sound bytes, video clips… whatever!)

is localized without manual data transfers…in a way that works for your business.

What is Localization Automation?

Page 14: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

• Defined processes• Multiple people with different roles

Localization Automation Will Involve…

Page 15: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

CMSCMSCMS

Page 16: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

• Translation Management System

CMSCMSCMS

Page 17: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

• Translation Management System

• People and/or processes in more than one country and/or language

• People and/or processes outside of your own company or organization

CMSCMSCMS

Page 18: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

• Translation Management System

• People and/or processes in more than one country and/or language

• People and/or processes outside of your own company or organization

• Technology ConnectorsCMS

CMSCMS

Page 19: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

• Translation Management System

• People and/or processes in more than one country and/or language

• People and/or processes outside of your own company or organization

• Technology Connectors• Project Management Tool

CMSCMSCMS

PM Tool

Page 20: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

• Translation Management System

• People and/or processes in more than one country and/or language

• People and/or processes outside of your own company or organization

• Technology Connectors• Project Management Tool• Machine Translation

CMSCMSCMS

MTPM Tool

Page 21: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Localization Automation Might Involve…

• One or more Content Management Systems

• Translation Management System

• People and/or processes in more than one country and/or language

• People and/or processes outside of your own company or organization

• Technology Connectors• Project Management Tool• Machine Translation• Crowd Sourcing

CMSCMSCMS

MTPM ToolCrowd

Page 22: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Conclusion• Translation Management Systems are only one part of Localization

Automation• There are multiple systems that need to work together• That’s why standards are important• There is no one-size fits all solutions• You need to build a solution that is right for your business• The rest of the course gives you all the knowledge and information to

do that

Page 23: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

What Technology Can Do

Page 24: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS

Simple Scenario

Page 25: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS

TMS 1

TMS 2

TMS 3

Bottle Neck: Manual Processes

For every file you send out, X will be returned. X = number of languages.

Page 26: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS TMS

Automating the Process

API API

Page 27: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS MT

Automating the Process

API API

TMS

Crowd

Page 28: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS MT

Automating the Process

TMS

Crowd

Middleware

Page 29: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

One to One

CMS

Page 30: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

One to Many

CMS

Page 31: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Many to One

CMSCMSCMS

Page 32: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Many to Many

CMSCMSCMS

Page 33: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Many to Many

CMSCMSCMS

Page 34: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Automating the Process

CMS

CMS

CMS

TMS

MT

Crowd

Page 35: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS

TMS

MT

Crowd

Automating the Process

Middleware

CMS

CMS

Page 36: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

You mean I can automate NOW?

CMS

Language FTPMiddleware

Page 37: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

You mean I can automate NOW?

CMS

Language

TMS

FTP

MT

Middleware

Page 38: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

CMS

Language

TMS

FTP

MT

You mean I can automate NOW?

Middleware

Asset Type

Campaign

Page 39: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Project Management SW LocalizationDTPRequestsChange OrdersSplit OrdersSchedulingResourcesFinanceReporting

CMS

TMS

PMTool

Request PM

Vendor Crowd

Data

Page 40: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

What’s Available Today

Project Management

Workflow

Localization Vendor

In-Country Reviewers

CM

S Terminology Management

Central Termbase

TerminologyManagement

Author AssistD

AM Mid

dleW

are

/ Con

nect

ors Translation

Memory

Translator / Reviewer Support

Translation Automation

Business Intelligence

Machine Translation

Crowd-Sourcing

Page 41: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Your Options Are• You can automate easily translation between TMS and CMS• There are multiple ways to connect the two systems• Automation of localization of media requires manual labor• Neither CMS or TMS support you fully in managing all aspects of

localization• You will need an additional tools to manage all aspects of localization• If you need to connect multiple systems your best option might be a

middleware• Discuss with your IT Team

Page 42: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

The CMS world does not really understand localization.The TMS World does not really understand content management.

They think they do.Only some know that they don’t.

Translation Workflow

Page 43: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Basic CMS Workflow

Creation Review Changes?

Revise

Approveno Publish Update?

yes

Expireno

Page 44: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

How CMS look at translation workflow

Creation Review Changes?

Revise

yes

Approveno Publish Update?

yes

Expireno

Translation

Page 45: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

yes

CM

S

Create Content

Approve content

Mid

delw

are

TMS

AssembleProject Kit

Upload to CMSUpload to TMS

Select Language / Vendor

Publish update End of Processno

yes

Approve content no

Quote Budget approval

Notification to Web Editor, Translation

Manager

Approval on Staging Server

Marketing Reviewer Update

Update in TMS during next time the page is sent

Notification to Web EditorTrack ChangesMinor updates?yes

no

Provide comments

Translation Workflow

Translation Notification to Reviewer

Linguistic Review

Pass?

no

Assemble return Project Kit

Notification to Editor, Translation

Manager

Immobilize page

Write back to appropriate

language copy

yes

no

Create live copies

TM Clean up

Pull back translated fXML

Linguistic review from vendor

Translate?

Linguistic review(In-Country / SME)

yesWhat it actually looks like

Page 46: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Translation Initiation – Adobe EM

Page 47: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Translation Management – Oracle WCS

Page 48: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Integration Architecture Diagram

Storage

CDACDAPresentationLayer

WebCMSCMSPresentationLayer

CMSWorkflow

CMSSearch

CMSNotification

CMSReports

CDAServiceLayer

Security

Service LevelIntegration

Smartling or Google Trans

LDAP / ADIntegration

Data LevelIntegration

Security Integration

Storage Integration

Middle Wareor TMS

Middle Wareor TMS

Page 49: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

What About DTP?

49

Page 50: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential50

One2edit

Page 51: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential51

Sample IT Architecture with one2edit

CMS

Localization PortalInDesign Server(File System)

One2EditApplication Server TMS

1io TM

ManualProject Submission

Terminology Database

one2edit Render Server

one2edit Render Server

File Upload

Vendor Portal(File upload / download)

Online Translation

Clay Tablet

Page 52: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Success Stories

52

Page 53: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Project Reporting

53

Performance against SLA33

2729

17

1412

0

5

10

15

20

25

30

35

Nov Dec Jan Feb Mar Apr

Avg

Da

ys to

All

Lang

Ap

pro

ved

3

19

11

14

18

29

10

1 1 1

0

5

10

15

20

25

30

35

June July Aug Sept Oct Nov Dec Jan Feb Mar Apr

Stuck ProjectsProjects Stuck in All Languages Approved Status

>1 Week

29% 28% 27%19% 27%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

French German Italian Russian Spanish

% Savings after Memory Usage

Q4

Q1

Q2

Goal

Page 54: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Facebook Growth

2/9/2008 3/9/2008 4/9/2008 5/9/2008 6/9/2008 7/9/2008 8/9/2008 9/9/2008 10/9/2008 11/9/2008

Italy Italian

Page 55: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Web site Growth

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

14-Jun 14-Jul 14-Aug 14-Sep 14-Oct 14-Nov 14-Dec 15-Jan0

500

1000

1500

2000

2500

3000

3500

14-Nov 14-Dec 15-Jan

Page 56: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

TotalProjectTime

56

DTP Efficiencies

Savings

60%

ReviewTime

60%

DTP Time

DTPCost

90%

95%

Page 57: Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

rockant.com@rockant_inc

[email protected]+1 (800) 245-2756

https://www.linkedin.com/in/lawlessandrew

Be A Rockalizer

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