Getting Creative with Social Media Joanne McGonagle Paris Permenter
Dec 18, 2014
Getting Creative with Social MediaJoanne McGonagleParis Permenter
Paris Permenter
Introduction: Before Pet Writing
Previous specialty: travel writing
Guidebook writing
Promotion through traditional media: TV, radio, book signings
2008 brought change!
Change in direction meant: Need to define just what this new
business would be in terms of audience, product, and promotion.
Need to built a profitable site quickly. Need to reach brand representatives
from our rural home. Need to reach a large audience…but on
a very tight budget.
The answer = social media
Joanne McGonagle
& Gracey
Once upon a time….• An unplanned adoption
changed two lives
• We were redirected to follow a different path
And so it began…During nights of insomnia worrying about frozen food the story of The Tiniest Tiger unfolded.
From Freezer to Field
From Hunting Trophies to Hunting Snares
From MBA to ZoologistBig Cats and Save the Frogs!
Build a Platform!
Social Media Platform
Expand your platform.Use multiple accounts
Twitter @dogtipper @cattipper @HollywoodDogs @EventBarkers @parisandjohn
Pinterest Pinterest.com/parisandjohn
Grow Grow your accounts as a weekly task.
Cross-promote your accounts.
Present a common brand for your accounts through the account names as well as logos, colors, descriptions.
Learn new tricks
Growing importance of good photos in social media Pinterest has brought new emphasis on
good photography in social media. Use tools to improve your social media
photos: Instagram Instaphoto for Blackberry Touch up your photos with online tools like
PicMonkey before uploading to your social media accounts
Gracey Wins! Bissell MVP Photo Contest
Winning Photo Cover Girl
Stand Out in a Crowd
Create a Signature Cause Company Product Event
#centexfires RTd calls for help
& offers of assistance, lost and found animals, etc.
Collected tweets in one central place on our blog for non-Twitter users
Promoted the link to that central help page
Lion Guardians Project Maasai Warriors
saving Kenya’s lions outside protected areas.
Promote & Sustain Coexistence between People & Wildlife
Tell the story and generate revenue to sponsor guardians.
Event Barkers Partnered with Carrie
Boyko of All Things Dog Blog to form company specializing in social media solutions for pet businesses.
One of our largest events has been #RedCarpetCat to promote the launch of The Tiniest Tiger Hipster Bag.
Triple T Studios Creating Fashion
with a Passion. Our goal is to
support global community based conservation programs.
Create Products and Promote via your Blog
Give press a reason to write about you through development of a product.
Monetize your blog by using it to support your own products.
B o o k s
We leveraged the industry we already knew -- book publishing – as well as my educational background in Economics.
Upcoming books include coloring book featuring rescue, dog treat cookbook
The Tiniest Tiger Handbags & Accessories
Combine Your Efforts!Event Barkers & Red Carpet Cat Event
Red Carpet Cat Event
Use Your Imagination• Create a Story
• Be Silly or Be Serious
• Don’t Worry
• Be Yourself!
Voice & Instinct Listen to your own
voice
Rely on your instinct
Define what makes you unique
Embrace & Be Bold! Pick Your Passion
Learn & Share
Speak Your Mind
Your Unique POV
Follow Your Heart
Speak from your heart and others will listen.