Get to Know DeNita S.B. Morris

A LEADER…DENITA S.B. MORRIS leads online initiatives:

– From Fortune 500 media companies to national, grassroots, non-profit organizations, she specializes in women’s health issues using a variety of digital media.

– Her focus is always on how to positively impact the lives of the under-served and the disproportionately impacted.

– Morris’ professional mission is to help people access health care information in relevant, culturally-engaging, tech-forward and strategic ways.

This digital health strategist with 13 years of award-winning experience aims to help improve people’s lives through her work.

Wife, Mother, CEO, Media Producer, Women’s Health Expert & Digital

Strategist

“YOU CAN HAVE UNBELIEVABLE INTELLIGENCE. YOU CAN HAVE CONNECTIONS. YOU CAN HAVE OPPORTUNITIES FALL OUT OF

THE SKY. BUT, IN THE END, HARD WORK IS THE TRUE,

ENDURING CHARACTERISTIC OF SUCCESSFUL PEOPLE.”

Marsha J. Evans, Former Executive DirectorGirl Scouts of America

THE STRATEGY…MANAGE YOUR DIABETES, is an online tool that educates, inspires and allows users to take action in their health. Managed by Morris, there’s a suite of health tools, including a BMI calculator, how to read a nutrition label guide and a calorie counter. Morris also produced an original, three-part video series titled, “Living Well with Diabetes” (LWWD).

– Originally hard-to-navigate, Morris restructured the tool, added new content and health tools.

– She added a community voice and a “call to action” that worked strategically with the company’s other media properties.

– Morris handled the LWWD video’s pre- and post-production, including budgeting, scoping the project (filmed in Florida), finding talent, rough-cutting the video for the video editor’s use and overseeing its post-production release.

www.pic.tv/diabetes www.thebeehive.org/diabetes

THE WORK…HEALTHCAREFORYOU.ORG connects low-income, local residents to health care insurance information and free clinic resources, using a ZIP code-based search database. Morris’ role:

– Managed the site’s redesign and grew the District of Columbia-founded tool to include Chicago and Atlanta.

– Oversaw the design, video and project management teams.

– Coordinated with advisory board members and focus groups to make sure that the tool served the needs of its target audience.

– Wrote and/or edited all featured content and SMS text messages.

Morris expanded the site’s reach by securing a $50,000 grant from the Consumer Health Foundation. Today, the database includes the Maryland and Virginia suburbs of the District.

www.healthcareforyou.org

THE FACTS… • One Economy’s media properties receive 1 million unique visitors monthly.

• The shows and videos on PIC.tv are about living healthy, being a single mom, dealing with teen pregnancy, diabetes, etc.

• For the past two years, all health content was reviewed by Morris, the senior health producer, and executed by a team of talented media professionals.

• Morris’ contributions: blogger, SEO optimizer, social media manager, project leader, video producer and so much more…

IT’S ALL ON THE RESUME…

?Director

Digital Health StrategyPlanned Parenthood

2008 – 2011 (June)Senior Health

ProducerOne Economy

Corporation

2002 – 2008

Web Manager

Black Women’s Health Imperative

1998 – 2001Web Producer & Researcher

BET & BET.COM

“THE BEST ASPECTS OF MY CAREER’S GROWTH HAVE BEEN THE NETWORKING, PARTNERING, LEARNING, SHARING AND HELPING OPPORTUNITIES. THE AWARDS WERE NICE, TOO!”

QUESTIONS FOR NEXT WEEK…1. WHAT DOES MORRIS KNOW ABOUT SEO?

A lot.

2. IS SHE EXPERIENCED WITH SOCIAL MEDIA? Of course.

3. DOES SHE KNOW ANYTHING ABOUT MOBILE APPS?Sure do.