Get Sponsors Vegas 08

No More Homeless Pets in Utah

Getting Sponsorship

No More Homeless Pets in Utah

• Know what you’re asking for:Sponsorship or a donation

• Who to ask for: Marketing or CommunityAffairs

• What to ask for:Creating partnerships or a handout

No More Homeless Pets in Utah

• It’s all about your visibility and what you can leverage as a partner, baby!

• So, what makes you visible and what are your assets? Fundraising Events, spay/neuter promotions, weekend adoptions, local advertisements, flyers, T-shirts, van, membership, etc.

• Your good name-people should be calling after you. Be Creative!!! Squatters Chasing Tail Ale

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No More Homeless Pets in Utah

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No More Homeless Pets in Utah

No More Homeless Pets in Utah

• First: Eyeballs, Attendance, Interactive experiences---but most importantly what other events are getting in your market

• Second: What do you have to offer a sponsor in return for their $$$: TV, Radio, Newsprint, Flyers, T-shirt, Banners. Let’s stretch our paradigms a little bit while maintaining our image….

No More Homeless Pets in Utah

• Who To Approach• What is your

demographic?• Who is Supporting

the local community• The obvious• Connections- who

you know• Target list• Start dialing

No More Homeless Pets in Utah

What A Sponsor Gets For Each Level

• Presenting Sponsor (1 only): Presenting status, TV logo and mention, Radio presenting, Newsprint presenting, All printed materials presenting (posters, flyers, banners, T-shirts), top placement of booth, top banner placement, sampling opportunity, microphone mention, remotes at location

• Title Sponsor (no more than 3): TV logo, radio tag, newsprint, all printed materials (posters, flyers, banners, T-shirts), prime booth space, microphone mention, some sampling, prime banner placement

No More Homeless Pets in Utah

What A Sponsor Gets For Each Level

• Supporting Sponsor (no more than 5): Radio tag rotation, some printed materials (T-shirts, banners, flyers), some banner placement, microphone mention, booth

• Sponsor (as many as you like): Some printed materials (some banners, maybe T-shirts, flyers), restricted banner placement, a few microphone mentions, booth

• Media (on one in each category):---Radio and TV are King---Newsprint depends: Radio/TV, newsprint, All printed materials (posters, flyers, banners, T-shirts), prime booth space, microphone mention, some sampling, prime banner placement

No More Homeless Pets in Utah

1. Presenting Sponsor$XXXXXBank Category: Zion's Bank, Wells Fargo, Washington Mutual, Key Bank, Bank One,

Retailer Category: Petco, Petsmart

Whole package2. Title Sponsors

$XXXXLaw Firm Category: Siegfried & Jensen,

Investment Broker Category: Ernst and Young, Smith Barney, Charles Schwab, Fidelity, Merrill Lynch

Whole package sans TV

3. Supporting Sponsors$XXXXInsurance Company Category: Allstate, State Farm

Wireless Company Category: Cricket Wireless, Verizon Wireless, AT & T

3. Supporting Sponsors Cont:$XXXXPet Food Category: American Nutrition, Nutro, Science Diet

Drink Category: Red Bull, Snapple, Coca-Cola, Pepsi, Starbucks

4. Sponsors:$XXXXVeterinarian Category: Central Valley, Avenues, Lakeview, Daines

5. Media Sponsors:Outdoor: (Billboards, busboards) Reagan, Yesco, Insight Advertising, Freeway Advertising

Radio: Simmons Media---X-96

TV: FoxNewsprint: City Weekly

No More Homeless Pets in Utah

Taking Your Partnership to the Next Level with

RetailersLeveraging

Retailers• Point of Sale• End Cap Displays• Shelf Talkers• Table Tents• Percentage of Sales

from product• Drive Traffic with

radio remotes or registration---SYM

No More Homeless Pets in Utah

Taking Your Partnership to the Next

Level with Media Sponsors • Using ads to sell to

Mom & Pops• Using the Live Remote

(TV/Radio)• The conglomerate in

radio• Business to Business• Having media sponsors

“Sell” you event• Be Careful! Make sure

you preserve your event/image

No More Homeless Pets in Utah

Creating a Proposal and Contract

• Simple but informative• Professional-Kinko’s• Modify a basic template• Address the interests of the company• Logos & Marks are touchy• Keep Sponsors to deadlines• Sometimes want creative input• Always a contract-Fulfillment dates a

must!

No More Homeless Pets in Utah

Road Blocks

• There will be problems• One point of contact• Internal sell• Stand up for yourself

No More Homeless Pets in Utah

Follow Up• Nurture your relationship• Thank You, Thank You, Thank You• Feedback• End reports• Copies of marketing collateral