Get Real Time Marketing Right
Aug 11, 2014
Holly Brown, CMO at Blab will discuss how customer obsessed teams can transform their ability to optimize real time marketing programs using predictive social intelligence. Contact us today to sign up for our next Webinar http://www.blabpredicts.com/form/contact-us
- real time marketing (RTM) [ree-uh l, tahym, mahr-ki-ting] noun 1. The strategy and practice of reacting with immediacy in digital channels to external events and triggers. Rebecca Lieb, Analyst, Altimeter Group
- Definition of Real-Time Marketing According to Marketers in North America Dynamic personalized content across channels 43% Dynamic personalized content in outbound channels 13% Developing quick response to mainstream event 12% Timely social media retort 11% Dynamic personalized content in inbound channels 5% Offer management 3% None 10% From: www.eMarketer.com | April 2013 Source: Neolane and Direct Marketing Association (DMA), Real-Time Marketing Insights Study, July 17, 2013
- The Future Think of analytics as the accelerator to innovation. Predictive analytics will change the how and when of how you apply insights. Use scalable, affordable big data machine learning technologies to get prediction insights with compressed "time to insights." Carl Doty, Analyst, Forrester
- discover today what will be important tomorrow to take preemptive action
- Cross Channel Visibility Blogs News Social platforms Predictive Whos saying what? Which conversations will gain volume and velocity? Whats the context? Where and when will they matter? RT Context Seed terms that matter to your brand every day Context not hashtags Topics not keywords Conversation & Content Text Image Video Language agnostic
- Plan Buy BidAddAdjust Impact Create Shift Engage Preempt Change Optimize
- Dynamic Contextual Understanding Predictive Consumer Insights Actionable Data Visualization Always Ready Always On Bias for Action People Process Data
- Helpful Hints
- Oreo is a trademark of Mondelez
- Half-life = Optimal time for high volume interaction RTM Relevance requires an understanding of which conversations will matter, which will have enough volume and velocity to warrant action.
- CMO Dashboard stay on top of the daily pulse Real-Time Adaptive Marketing plan to be spontaneous Preemptive Brand Protection your reputation is online and social is the early warning signal Digital Ethnography uncover the unobvious Command Center optimize events and evergreen programs
- AdWords at comp priceInfluence the conversation Ignite the influencers Engage right social network Tag content with trending terms Contextualize content on what will matter Capitalize on future industry impacts Keep current with audiences zeitgeist Predictive channel planning Proactively guide the Brand Anticipate competitive moves Optimize always on campaigns Steer event based campaigns
- Interest Consideration WOM Search Virality Engagement Consumer satisfaction Purchase rate Recency and frequency
- Blab Inc Confidential
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