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Get Exposure By Giving Exposure

Apr 13, 2017

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Clayton Carroll
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Page 1: Get Exposure By Giving Exposure
Page 2: Get Exposure By Giving Exposure

This  week’s  digital  marke1ng  success  story  is  about  Carlos  Gil’s  expert  roundup  blog  post  that  teaches  how  to  get  exposure  by  giving  exposure.

@claytonjay101

Page 3: Get Exposure By Giving Exposure

A  type  of  blog  post  that  features  contribu1ons  from  mul1ple  experts  in  a  given  field.    Typically,  the  experts  comment  on  a  par1cular  topic  or  answer  a  few  ques1ons.  

Click  here  for  an  in-­‐depth  guide  on  expert  roundup  posts.

@claytonjay101

What  is  an  Expert  Roundup  Post?

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What  We  Learn  From  Carlos  Gil  

How  to  write  a  blog  post  with  shareability  in  its  DNA  and  get  exposure  to  an  influencer’s  fans.

@claytonjay101

Page 5: Get Exposure By Giving Exposure

Carlos’  blog  post    Social  Media  Marke9ng:  50+  Predic9ons  for  2017.

@claytonjay101

Example

Page 6: Get Exposure By Giving Exposure

Carlos’  blog  post  featured  50  social  media  marke9ng  experts  that  answered  these  two  ques1ons:  

1. What  is  your  2017  social  media  predic1on?  

2. What  is  the  most  important  social  network?

@claytonjay101

Page 7: Get Exposure By Giving Exposure

@claytonjay101

Why  was  Carlos’  Post  Effec9ve?

It  got  him  access  to  many  different  networks  of  the  expert  and  influencer  contributors.  

When  another  person,  publica1on,  organiza1on  etc…  promotes  you,  it’s  almost  impossible  not  to  share  that  with  friends  and  your  personal  network.

Page 8: Get Exposure By Giving Exposure

When  I  asked  Carlos  about  contributors  sharing  the  round  up  post,  he  said:  

“That’s  personal  branding…When  you  see  your  name  in  a  headline,  you  want  to  tell  people  about  it.”  

Every  one  of  the  50  experts  in  the  post  was  incen1vized  to  share  this  post  and  many  did.

@claytonjay101

Page 9: Get Exposure By Giving Exposure

@claytonjay101

Page 10: Get Exposure By Giving Exposure

The  original  post  got  34  shares  just  on  Facebook  but  others  also  posted  the  ar1cle  directly  to  their  Facebook  wall  and  tagged  Carlos  (you  see  his  name  in  blue  in  the  post  descrip1on,  this  is  explained  later).    

These  shares  happened  before  Carlos  even  promoted  the  ar1cle  or  let  the  contributors  know  it  was  published.

@claytonjay101

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Every  one  of  the  50  expert  contributors  in  the  post  was  incen1vized  to  share  this  post  on  their  own  and  many  did.

@claytonjay101

Page 12: Get Exposure By Giving Exposure

@claytonjay101

Page 13: Get Exposure By Giving Exposure

By  The  Way…Follow  me  on  Instagram  if  you  aren’t  already    

I’m  mix  things  up  all  the  8me  like  the  Oscars  (I  don’t).

@claytonjay101

@claytonjay101

Page 14: Get Exposure By Giving Exposure

The  Bigger  Picture  

Expert  Roundups  Get  a  Lot  of  Exposure  AND  Provide  Value  

@claytonjay101

Page 15: Get Exposure By Giving Exposure

You  can  see  based  on  David  Dyer’s  comment  why  posts  like  these  are  popular  to  consume.  You  have  a  network  or  experts  concentrated  in  one  ar1cle,  around  one  topic.  That’s  pre`y  valuable  when  done  well.  

Since  Carlos  is  providing  a  lot  of  value,  any  exposure  he  gets  will  be  more  meaningful.  This  post  has  a  lot  be`er  chance  of  increasing  his  network  of  followers  than  a  similar  post  “My  50+  predic1ons  for  2017”.  

@claytonjay101

Page 16: Get Exposure By Giving Exposure

At  the  top  of  Carlos’  post,  it  says  “With  Vincenzo  M  Landino  and  64  others.”  

@claytonjay101

“Tagging”  Roundup  Contributors  to  Increase  Facebook  Shares

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Carlos  tagged  contributors  and  others  so  each  person  received  a  Facebook  no1fica1on  about  the  Facebook  post  /  ar1cle.  Each  tagged  person  can  either  allow  the  post  to  show  up  in  their  Facebook  feed  or  share  the  original  post.  

To  do  that  from  a  computer,  do  the  following…

@claytonjay101

Page 18: Get Exposure By Giving Exposure

From  your  personal  Facebook  profile,  click  the  box  that  says  “What’s  on  your  mind?”

@claytonjay101

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Type  in  the  post  descrip1on  and  paste  the  link  to  your  ar1cle.

@claytonjay101

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Click  the  person+  icon  at  the  bo`om  leh  of  the  box.

@claytonjay101

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Start  typing  in  the  name  of  someone  you  want  to  tag.

@claytonjay101

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Select  the  person  you  would  like  to  tag  and  con1nue  un1l  you  have  tagged  everyone  on  your  list.

@claytonjay101

Tip:  You  can  also  men1on  specific  people  in  the  descrip1on  of  the  Facebook  post.  To  do  so,  type  the    @  symbol  followed  by  a  person’s  name  and  select  their  name  from  the  drop  down  menu.

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A  Caveat  on  Round  Up  Posts

@claytonjay101

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Some  people  are  not  fans  of  the  round  up  post,  for  good  reason.  Round  ups  can  be  done  badly  and  end  up  going  the  way  of  “click  bait”  ar1cle  1tles  -­‐>  7  die1ng  myths  to  blow  your  mind — number  3  will  shock  you!  

This  gives  everyone  an  opportunity  to  stand  out.  When  done  well,  round  up  posts  can  be  provide  valuable  exposure  for  you  and  value  for  your  audience.  Wri1ng  an  expert  round  up  post  with  your  customer  experience  in  mind,  instead  of  which  die1ng  myth  will  shock  them,  probably  produces  be`er  results.

@claytonjay101

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For  really  good  insight  and  a  twist  on  round  up  posts,  read  Rand  Fishkin’s  Whiteboard  Friday  video/ar1cle  here.

@claytonjay101

Page 26: Get Exposure By Giving Exposure

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@claytonjay101

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@claytonjay101