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Generations Generations
56
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  • 1. Generations

2. Silent Generation1925 - 1942

  • 26% of the population

3. The Great Depression 4. 5. World War II 6. 7. 8. Anne Frank 9. Automobile 10. 11. First Electric Typewriter 12. Fred Astaire and Ginger Rogers 13. Attitudes

  • Believe in discipline, hard work, and self denial
  • Social and financial conservatives
  • Slow to embrace anything new

14. Generations Baby Boomers 1945-1964 79 million babies (30 % of population) Every 7.5 seconds a boomer turns 50 15. Vietnam War 16. JFK - Assassination 17. Sputnik - first satellite 18. First Man on the Moon 19. Womens Rights Movement 20. Woodstock 21. Beatles 22. Civil Rights - Martin Luther King 23. Psychedelic Drugs 24. Elvis Presley 25. Calculator 26. Attitudes

  • Vocal, free-spirited, self-claimed world changing
  • Optimistic, liberal
  • spoiled kids of this century
  • Dramatic social change: womens liberation, global peace, and sexual freedom

27.

  • http :// www . theglobeandmail . com /boomers

28. Generation X1961-1981

  • The Lost Generation
  • The Busters
  • Gen 13-ers
  • Society in crisis technology and medicine fail us

29. 30. 31. Iranian Revolution 32. Space Shuttle Explosion 33. Contraception 34. 35. Divorce Rates Increase 36. Latch Key Kids 37. New idea of work week 38. Music 39. 40. Punk Rock 41. Rubix Cube 42. Professional Wrestling 43. Attitudes

  • Nothing is permanent
  • whiners
  • Pessimistic
  • Reactive and introverted
  • Low expectations of the good life
  • Seek truth in life and in others
  • Enthusiastic, ready to take on challenges

44. Generation Y1977-2003

  • Last born wholly in 20th century
  • Generation Why?
  • ME Generation
  • Einstein Generation - can perform many activities at the same time
  • Echo Boomers - largest grouping since the baby boom
  • The Net Generation - the first immersed in a digital driven world

45. Indian Ocean Tsunami 46. Columbine School Shootings 47. SARS 48. Bird Flu 49. Anti-depressants 50. Ecstasy 51. Music 52. Pokemon 53. Technology 54. 55. Tattoos and Piercings 56. Attitudes

  • Global
  • color blind - dating outside of own race or ethnic group
  • most wide ranging opinions
  • most depressed and world aware
  • Goal oriented and highly motivated
  • Change is normal