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GENERATIONAL DIFFERENCES IWORKPLACE ATTITUDES AND VAL
Presented by:• Kevin Mi !e" O!"• An#e"i $ M$riss
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CONTENT• Attit%de $nd v$"%es• W!y $re t!ey i&'(rt$nt in t!e )(r*'"$ e+• Gener$ti(n , $nd -• I&'"i $ti(ns .(r /(s'it$"ity Or#$nis$ti(n•
C(n "%si(ns
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W/AT IS ATTITUDE+“positive or negative cognitions about an attitude object (person,
physical object or event), coupled with emotional (evaluative) reactions”
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W/AT IS VALUE+“over-arching beliefs about what is important to a person”
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ATTITUDE VS VALUES
ATTITUDE VALUE
S'e i0 t( (b1e t G"(b$" $nd $bstr$ t
C!$n#e$b"e C(nsistent
Le$ds t( be!$vi(%r Le$ds t( $ttit%de
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W/- ARE T/E- IMPORTANT INWORKPLACE+
2$"$n ed v$"%e (n#r%en e in )(r*'"$$n "e$d t( bene0ts s% ! $s:
• P(sitive $ttit%des t()$rds t!e
(r#$nis$ti(n• Si#ni0 $nt in re$se in 'r(d% tivity $nd
e&'"(yees3 (ntrib%ti(n• L(y$"ty t()$rds t!e (r#$nis$ti(n
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GENERATION , : 4564 7 4589
6 ;
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Infuence Gen X Gen Y
Te"evisi(n
M%si $" i (ns
M%si te !n("(#y
C(&'%ter #$&es
M(ney
L(y$"ty t( e&'"(yer
C!$n#e
Te !n("(#y
Ad$'ted .r(&
GENERATION WAR: , VERSUS -
Ne/(&i ide
@(!nF$rn!$&
Ky"MinC$ssettes $nd
CDsMP
PACMAN T!e
It is n(teveryt!in#
Giv
S!(rt %t t( t!et('
S$t%resi
A e't it De&
M(der$te*n()"ed#e
Ad
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Generation Y
• Inde
• T
Generation X
• 2r$nd "(y$"• Te !n("(#y deve"('er
• @(b $s $ &e$ns t( "i.esty"e• Individ%$"is&
• F$&i"y
GENERATIONAL DIFFERENCES
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• P%r'(se $nd &e$nin#• Res'(nsibi"ity
• 'r(&(ti(n$" (''(rt%nities
• C!$""en#in# t$s*s
•
C(&'ens$ti(n .(r 'er.(r&$n e• Individ%$"ity
• F"e ibi"ity
• Et!i s
GENERATION - IN T/E WORKPLACE
Gen -
Gen
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IMPLICATIONS FOR /OSPITALIT- INDUSTRIES
• Re r%it&ent
• M$n$#in# • M$r*et
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T/E /ILTON GARDEN INN >S !"
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CONCLUSIONS•
Individ%$" v$"%es $nd $ttit%des in %en e !()e&'"(yees 'er.(r& $t )(r*'"$ e
• Gener$ti(n , $nd -• Gener$ti(n - in )(r*'"$ e• I&'"i $ti(ns .(r !(s'it$"ity (r#$nis$ti(ns• C$se st%dy: T!e /i"t(n G$rden Inn tr$inin#
'r(#r$&
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AN- UESTIONS+
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REFERENCE LISTA$&(dt M G >=949? 'ndustrial organi ational psychology an applied approach >6t! ed? 2e"&(nt CA W$ds)(rt!
2$%er T H Erd(#$n 2 >=94
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T/ANK -OU
