Generational Cohorts Generational Cohorts Bridging the Age Gap Bridging the Age Gap
Generational CohortsGenerational Cohorts
Bridging the Age GapBridging the Age Gap
The Depression CohortThe Depression Cohort
Born between 1912 and Born between 1912 and 19211921
Came of Age 1930 to 1939Came of Age 1930 to 1939 13 million alive (5% of 13 million alive (5% of
population)population) Defined by the Great Defined by the Great
DepressionDepression Main goal was to build and Main goal was to build and
support familiessupport families
World War II CohortWorld War II Cohort
Born between 1922 and Born between 1922 and 19271927
Came of age 1940 to 1945Came of age 1940 to 1945 Defined by World War IIDefined by World War II Unemployment not a Unemployment not a
problemproblem Unified by a common Unified by a common
enemyenemy Delayed gratification Delayed gratification
makes this person a makes this person a romantic figureromantic figure
The Greatest GenerationThe Greatest Generation
"We shall fight on the beaches. We shall "We shall fight on the beaches. We shall fight on the landing grounds. We shall fight fight on the landing grounds. We shall fight in the fields, and in the streets, we shall fight in the fields, and in the streets, we shall fight in the hills. We shall never surrender!“in the hills. We shall never surrender!“
- Winston Churchill - Winston Churchill
Speech about Dunkirk given in House of Commons Speech about Dunkirk given in House of Commons
June 4, 1940.June 4, 1940.
Post-War CohortPost-War Cohort
Born 1928 to 1945Born 1928 to 1945 Came of Age from 1946 to Came of Age from 1946 to
19631963 Represents 21% of Represents 21% of
populationpopulation Beneficiaries of long Beneficiaries of long
period of economic growth period of economic growth and social tranquilityand social tranquility
S&P returned to stabilityS&P returned to stability Tenor was conservative & Tenor was conservative &
securesecure
Boomer OneBoomer One
Born between 1946 and Born between 1946 and 19641964
Came of age from 1963 to Came of age from 1963 to 19721972
Dominant marketing force Dominant marketing force in Americain America
JFK; RFK; MLK marks end JFK; RFK; MLK marks end of status quoof status quo
Good economic times, “Me Good economic times, “Me Generation”Generation”
Values individualism, Values individualism, refuse to age!refuse to age!
Give me a Cause!!!!Give me a Cause!!!!
““Give me some men who are stout-hearted Give me some men who are stout-hearted men, who will fight for the right they adore; men, who will fight for the right they adore; Start me with ten, who are stout-hearted Start me with ten, who are stout-hearted men, and I’ll soon give you ten thousand men, and I’ll soon give you ten thousand more!”more!”
– Victor HerbertVictor Herbert
Boomer Number 2Boomer Number 2
Born between 1956 and Born between 1956 and 19651965
Came of Age 1973 to 1983Came of Age 1973 to 1983 Faith in institutions had Faith in institutions had
gonegone Idealistic fervor had goneIdealistic fervor had gone Assumptions: loans; 2Assumptions: loans; 2ndnd
mortgage; credit card; mortgage; credit card; never “pay the piper”never “pay the piper”
Landing on the MoonLanding on the Moon
““Houston, Tranquility Base here. The Eagle Houston, Tranquility Base here. The Eagle has landed. That's one small step for man, has landed. That's one small step for man, one giant leap for mankind. “one giant leap for mankind. “
- Neil Armstrong, Apollo 11- Neil Armstrong, Apollo 11
"Houston, we've had a problem here." "Houston, we've had a problem here." - Jack Swigert, Apollo 13- Jack Swigert, Apollo 13
Generation XGeneration X
Born 1966 to 1976Born 1966 to 1976 Came of Age 1984 to 1994Came of Age 1984 to 1994 Nothing to hang on to, no Nothing to hang on to, no
causescauses Results in political Results in political
conservatismconservatism Cynicism that repudiates Cynicism that repudiates
liberal redistribution liberal redistribution tendenciestendencies
““What’s in it for me?”What’s in it for me?”
N-GensN-Gens
Born 1977 to 1987Born 1977 to 1987 Came of Age 1995 to Came of Age 1995 to
presentpresent Hopeful about the futureHopeful about the future Team players, respect for Team players, respect for
institutionsinstitutions Embraces diversityEmbraces diversity Multi-taskers, use to the Multi-taskers, use to the
impersonalimpersonal
Your Total Financial Picture
AIM Reality Check
Your financial needs are complex. Do you manage your own company? Or have you just stepped on to your career path? Do you have
children in your dreams, children in diapers or children getting diplomas? No matter what your situation, your financial success requires
careful planning and professional guidance to help ensure your individual goals and needs are met. This checklist is designed to get you
thinking about the entire range of your financial needs- not just your investments- so that you can participate in building a plan for
financial security.
You
Life
Retirementplans
Estateplans
Insurance Assistanceto loved
ones
Debtmanagement
Investments
InvestmentsWillsLong-term
care CollegeConsumerAssetallocation
Employer-sponsored
plansTrusts Disability Living
expensesMortgageLong term
AnnuitiesHeirs LiabilityLong-termelder careBusinessIntermediate
term
IRAsCharities HealthShort term
Four Steps to Managing Your Total Financial Picture
Step 1 The top six categories in the grid on this page represent the six basic components of a comprehensive financial strategy.
Number each category in order of importance to you.
Step 2 Take a look at the back of this worksheet. Under the topics you prioritized as most important, answer as many questions
as you can. Put a checkmark in the box next to any question you would like to address further.
Step 3 Look at the questions under the topics you considered less important at first. Do you see any other issues that you may
need to consider? If so, mark those for further discussion.
Step 4 Make sure you discuss any area you marked with your financial advisor.