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Generational Cohorts Generational Cohorts Bridging the Age Gap Bridging the Age Gap
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Generational Cohorts

Dec 05, 2014

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Page 1: Generational Cohorts

Generational CohortsGenerational Cohorts

Bridging the Age GapBridging the Age Gap

Page 2: Generational Cohorts

The Depression CohortThe Depression Cohort

Born between 1912 and Born between 1912 and 19211921

Came of Age 1930 to 1939Came of Age 1930 to 1939 13 million alive (5% of 13 million alive (5% of

population)population) Defined by the Great Defined by the Great

DepressionDepression Main goal was to build and Main goal was to build and

support familiessupport families

Page 3: Generational Cohorts

World War II CohortWorld War II Cohort

Born between 1922 and Born between 1922 and 19271927

Came of age 1940 to 1945Came of age 1940 to 1945 Defined by World War IIDefined by World War II Unemployment not a Unemployment not a

problemproblem Unified by a common Unified by a common

enemyenemy Delayed gratification Delayed gratification

makes this person a makes this person a romantic figureromantic figure

Page 4: Generational Cohorts

The Greatest GenerationThe Greatest Generation

"We shall fight on the beaches. We shall "We shall fight on the beaches. We shall fight on the landing grounds. We shall fight fight on the landing grounds. We shall fight in the fields, and in the streets, we shall fight in the fields, and in the streets, we shall fight in the hills. We shall never surrender!“in the hills. We shall never surrender!“

- Winston Churchill - Winston Churchill

Speech about Dunkirk given in House of Commons Speech about Dunkirk given in House of Commons

June 4, 1940.June 4, 1940.

Page 5: Generational Cohorts

Post-War CohortPost-War Cohort

Born 1928 to 1945Born 1928 to 1945 Came of Age from 1946 to Came of Age from 1946 to

19631963 Represents 21% of Represents 21% of

populationpopulation Beneficiaries of long Beneficiaries of long

period of economic growth period of economic growth and social tranquilityand social tranquility

S&P returned to stabilityS&P returned to stability Tenor was conservative & Tenor was conservative &

securesecure

Page 6: Generational Cohorts

Boomer OneBoomer One

Born between 1946 and Born between 1946 and 19641964

Came of age from 1963 to Came of age from 1963 to 19721972

Dominant marketing force Dominant marketing force in Americain America

JFK; RFK; MLK marks end JFK; RFK; MLK marks end of status quoof status quo

Good economic times, “Me Good economic times, “Me Generation”Generation”

Values individualism, Values individualism, refuse to age!refuse to age!

Page 7: Generational Cohorts

Give me a Cause!!!!Give me a Cause!!!!

““Give me some men who are stout-hearted Give me some men who are stout-hearted men, who will fight for the right they adore; men, who will fight for the right they adore; Start me with ten, who are stout-hearted Start me with ten, who are stout-hearted men, and I’ll soon give you ten thousand men, and I’ll soon give you ten thousand more!”more!”

– Victor HerbertVictor Herbert

Page 8: Generational Cohorts

Boomer Number 2Boomer Number 2

Born between 1956 and Born between 1956 and 19651965

Came of Age 1973 to 1983Came of Age 1973 to 1983 Faith in institutions had Faith in institutions had

gonegone Idealistic fervor had goneIdealistic fervor had gone Assumptions: loans; 2Assumptions: loans; 2ndnd

mortgage; credit card; mortgage; credit card; never “pay the piper”never “pay the piper”

Page 9: Generational Cohorts

Landing on the MoonLanding on the Moon

““Houston, Tranquility Base here. The Eagle Houston, Tranquility Base here. The Eagle has landed. That's one small step for man, has landed. That's one small step for man, one giant leap for mankind. “one giant leap for mankind. “

- Neil Armstrong, Apollo 11- Neil Armstrong, Apollo 11

"Houston, we've had a problem here." "Houston, we've had a problem here." - Jack Swigert, Apollo 13- Jack Swigert, Apollo 13

Page 10: Generational Cohorts

Generation XGeneration X

Born 1966 to 1976Born 1966 to 1976 Came of Age 1984 to 1994Came of Age 1984 to 1994 Nothing to hang on to, no Nothing to hang on to, no

causescauses Results in political Results in political

conservatismconservatism Cynicism that repudiates Cynicism that repudiates

liberal redistribution liberal redistribution tendenciestendencies

““What’s in it for me?”What’s in it for me?”

Page 11: Generational Cohorts

N-GensN-Gens

Born 1977 to 1987Born 1977 to 1987 Came of Age 1995 to Came of Age 1995 to

presentpresent Hopeful about the futureHopeful about the future Team players, respect for Team players, respect for

institutionsinstitutions Embraces diversityEmbraces diversity Multi-taskers, use to the Multi-taskers, use to the

impersonalimpersonal

Page 12: Generational Cohorts

Your Total Financial Picture

AIM Reality Check

Your financial needs are complex. Do you manage your own company? Or have you just stepped on to your career path? Do you have

children in your dreams, children in diapers or children getting diplomas? No matter what your situation, your financial success requires

careful planning and professional guidance to help ensure your individual goals and needs are met. This checklist is designed to get you

thinking about the entire range of your financial needs- not just your investments- so that you can participate in building a plan for

financial security.

You

Life

Retirementplans

Estateplans

Insurance Assistanceto loved

ones

Debtmanagement

Investments

InvestmentsWillsLong-term

care CollegeConsumerAssetallocation

Employer-sponsored

plansTrusts Disability Living

expensesMortgageLong term

AnnuitiesHeirs LiabilityLong-termelder careBusinessIntermediate

term

IRAsCharities HealthShort term

Four Steps to Managing Your Total Financial Picture

Step 1 The top six categories in the grid on this page represent the six basic components of a comprehensive financial strategy.

Number each category in order of importance to you.

Step 2 Take a look at the back of this worksheet. Under the topics you prioritized as most important, answer as many questions

as you can. Put a checkmark in the box next to any question you would like to address further.

Step 3 Look at the questions under the topics you considered less important at first. Do you see any other issues that you may

need to consider? If so, mark those for further discussion.

Step 4 Make sure you discuss any area you marked with your financial advisor.