Generate A Return On Your Facebook Investment Presented by: Josh Chiles CEO, Engaged! StartEngaging.com Presented by Josh Chiles CEO, Engaged!

Generate A ReturnOn Your

Facebook InvestmentPresented by: Josh Chiles

CEO, Engaged!

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

1. Facebook Apps

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Presented byJosh Chiles

CEO, Engaged!

Today’s Process

1. Facebook Apps2. Facebook Ads

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Presented byJosh Chiles

CEO, Engaged!

Today’s Process

1. Facebook Apps2. Facebook Ads3. Facebook ContentStartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

1. Facebook Apps2. Facebook Ads3. Facebook Content4. Facebook Analytics

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

5. Facebook Content

StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

5. Facebook Content6. Facebook Ads

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Presented byJosh Chiles

CEO, Engaged!

Today’s Process

5. Facebook Content6. Facebook Ads7. Facebook AnalyticsStartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Today’s Process

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Presented byJosh Chiles

CEO, Engaged!

Apps(or applications)

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CEO, Engaged!

Facebook Apps

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Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

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Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

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Presented byJosh Chiles

CEO, Engaged!

Facebook AppsTo start building your Facebook app, visit:

https://developers.facebook.com/apps

Or read the tutorial:

http://developers.facebook.com/docs/appsonfacebook/pagetabs

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Presented byJosh Chiles

CEO, Engaged!

Facebook AppsClick “Create New App”

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CEO, Engaged!

Facebook AppsAdd your App name

Click “Continue”

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Facebook AppsAdd your display name

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CEO, Engaged!

Facebook AppsAdd your Page Tab URL

Select Page Tab Width (810px or 520px)

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CEO, Engaged!

StartEngaging.com

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CEO, Engaged!

Facebook Apps

If you’re not a web designer and don’t know how to code…

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Presented byJosh Chiles

CEO, Engaged!

Facebook Apps

1. Hire someone who is.2. Use a Facebook App builder.

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StartEngaging.com

Presented byJosh Chiles

CEO, Engaged!

Ads(or advertising)

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Presented byJosh Chiles

CEO, Engaged!

Facebook Ads

To create a Facebook ad, visit:

http://www.facebook.com/advertising

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Presented byJosh Chiles

CEO, Engaged!

Facebook AdsSelect your Facebook page

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CEO, Engaged!

Facebook Ads

TIP: Ads that stay on Facebook.com (not going to your website) will cost less.

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CEO, Engaged!

Facebook Ads

Select “Get More Page Likes”

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CEO, Engaged!

Facebook AdsAdd your ad text

Select your landing pageUpload your image

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CEO, Engaged!

Facebook AdsSelect your target location

Select your target age/genderSelect your target interests

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Presented byJosh Chiles

CEO, Engaged!

Facebook Ads

TIP: The more targeted your ad is the lower your

cost per click will be.

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CEO, Engaged!

Facebook AdsSelect your advanced options

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Content

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CEO, Engaged!

Facebook ContentEngage Your Facebook Fans Daily

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CEO, Engaged!

Facebook ContentAsk questions…

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CEO, Engaged!

Facebook Content

…keep them informed, share pictures, invite them to your

events and tell them what you want them to do, creatively.

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CEO, Engaged!

Analytics

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CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?

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CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?• How many views on your app?

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Presented byJosh Chiles

CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?• How many views on your app?• How many new “Likes”?

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Presented byJosh Chiles

CEO, Engaged!

Facebook Analytics

• How many clicks on your ad?• How many views on your app?• How many new “Likes”?• How many leads?

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Presented byJosh Chiles

CEO, Engaged!

Facebook AnalyticsEdit.

Test.Update.

Tweak.Retarget.

Try again.Change.

Get it right.

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CEO, Engaged!

Content(yes, again)

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CEO, Engaged!

Facebook ContentBe engaging. Be creative. Be consistent

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CEO, Engaged!

Ads(and yes, again)

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CEO, Engaged!

Facebook AdsPromote Your Content

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CEO, Engaged!

Analytics(and this again too)

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CEO, Engaged!

Facebook AnalyticsMonitor engagement for each and every post. Posts with the most engagement, tweak it, change it and stay around that topic.

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CEO, Engaged!

Facebook AnalyticsGeo-target your content by city

or geo-target your content by state

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CEO, Engaged!

Facebook AnalyticsIs your website mobile optimized?

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CEO, Engaged!

Facebook AnalyticsPost content when your Facebook fans are online and engaging.

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CEO, Engaged!

Repeat.

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CEO, Engaged!

Ready to take your Facebook page to the next level?

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Presented byJosh Chiles

CEO, Engaged!

StartEngaging.comMDCE Booth #1109