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G G E E K K 1 1 5 5 2 2 3 3 T T A A s s s s i i g g n n m m e e n n t t 1 1 2 2 0 0 1 1 1 1 by WU QIONG A0066096X TAN CHIN TECK A0066047 YU YI A0066158Y
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GEK1523T Assignment 2011

Oct 10, 2014

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GEK1523T Assignment 2011
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Page 1: GEK1523T Assignment 2011

GGEEKK11552233TT

AAssssiiggnnmmeenntt 11–– 22001111

by WU QIONG A0066096X

TAN CHIN TECK A0066047

YU YI A0066158Y

Page 2: GEK1523T Assignment 2011

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TABLE OF CONTENTS

INTRODUCTION 2

INNOVATIVE WATER BOTTLE 2

PROBLEM IDENTIFIED 4

IDEA GENERATION 4

DETAILED DESIGN 5

CONCLUSION 7

APPENDIX 8

Page 3: GEK1523T Assignment 2011

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INTRODUCTION

By and large, there were numerous products from all walk of categories that deal with innovation

design. It took a while for our team to deliberate and decide on one of many waste recycling

products. Our team felt that by recycling plastic bottle not only saves anywhere from 100 to 1000

years in the landfill, but also saves the environment from the emissions in producing new bottles

as well as the oil used to produce that bottle.

‘VAPUR’ is a company well known for its foldable, reusable water bottle, it is also known as the

“Anti-Bottle”. VAPUR has introduced the single 0.5L, as well as the two- pack 0.4L fun size

version products. The 0.5L and 0.4L VAPUR Anti-Bottles stand tall when it is fully top-up and

fold when it is empty, resulting in an end state of easily fit into the smallest possible spaces.

All the VAPUR Anti-Bottles are made in the USA, FDA - approved and BPA-free. They serve as

a healthy way to hydrate user and the environment. The product has a variety of vibrant colors –

Black, Green, Pink, Blue and Purple, which is ideal for sports, school as well as leisure.

INNOVATIVE WATER BOTTLE

The ‘VAPUR’ anti-bottles product was available in the market since 2009 and was distributed

outside of the United States. In Singapore, there are some outlets promoting the ‘VAPUR’ anti-

bottles as well. One of the prominent places selling this product is ‘FORUM BOOKSTORE’ just

below the Central Library.

We will be looking at some of the innovative features in details for the ‘VAPUR’ anti-bottles

product.

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REUSABLE AND SAFE

VAPUR Anti-Bottles are completely BPA-free and are constructed of three layers of ultra-

durable plastic. BPA stands for ‘Bisphenol A’ which is an organic compound used to make

polycarbonate plastic and epoxy resins along with other applications. ‘Bisphenol A’ is an

endocrine disruptor which can mimic the body’s own hormones and may lead to negative health

effects. BPA has an effect on fetal and infant brain development and behavior. As such, one of

the innovative features is to use ultra durable plastic polymer material that is BPA-free and eco-

friendly.

The innermost layer is made from Food and Drug Administration (FDA)-approved

polyethythene, which is then bonded to two layers of nylon for strength and durability. Every

Anti-Bottle is designed to withstand everyday use and regular cleaning. The inner layer is odor,

taste and stain resistant, so it can safely be reused again and again.

FOLDABLE

The Anti-Bottle is designed to stand when full and can be rolled, folded or flattened when empty,

making it easy to use and carry everywhere you go. Unlike rigid water bottles, that are bulky

when empty, the Anti-Bottle can be easily tucked away, conveniently fitting into pockets, purses

and packs. The VAPUR Anti-Bottle is quite simply the most portable, reusable water bottle on

the planet. The innovative idea of being foldable in the design has a competitive edge over its

competitors.

WASHABLE

We often being asked, what is the best way to clean an Anti-Bottle? Well, the VAPUR Anti-

Bottle is dishwasher safe and cleans easily on the top rack of most dishwashers. First, remove the

cap and carabiner, blow a little air into the bottle to inflate, then simply turn upside down and

insert the spout over the prongs on the top rack of your dishwasher. It's that easy. It is

recommended that you hand wash, using a few drops of dish soap and a bottle brush to

completely remove any residue will do.

FREEZABLE

You can also freeze the Anti-Bottle for nice cold water or use it as an ice-pack. Fill your Anti-

Bottle half-way, place it in the freezer over-night and then fill it the rest of the way with water in

the morning. You'll have an icy-cold beverage for hours. Wow! That was wonderful especially

when you are outing in a hot sunny day and the need to quench your thirst.

ATTACHABLE

It comes with a convenient colored carabiner, making it easy to clip to your purse, belt-loop or

pack. ‘VAPUR’ Anti-Bottles also do not crack or dent, so there's not as much worry as with

traditional rigid bottles. You can just clip it and go.

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IDENTIFIABLE

It is possible to flip the bottle over and write your name in permanent ink on the white space on

the back of the bottle. If you have multiple bottles, this is a perfect way to keep track of them or

even just to personalize your own with the 480ml character design.

AFFORDABLE

In United States, the 0.5L single bottle is priced at US$9.99 and the 0.4L Fun Size two packs at

US$15.99. As for ‘FORUM’ bookstore in NUS, the store is selling two packs of 0.5L anti-bottle

at a price of S$29.90.

PROBLEM IDENTIFIED AND NEEDS

A brainstorming session was carried out by our team on the ‘VAPUR’ anti-bottle product. We

had identified a few issues with regard to the current product.

A. Pricing. The usual price for one piece of ‘VAPUR’ anti-bottle costs S$21.50 is

expensive. During the promotion period, the offer is S$29.90 for two pieces of anti-

bottle.

B. Capacity. An average 70 kg adult will need 2.3L of water a day. There is a need to do a

couple of top-up in a day for a 0.5L bottle which can be very inconvenient.

C. Intangible forms. The innovative ideas involving reusable, foldable, washable, BPA-free,

sturdier and stand firmly are not attractive enough to command a high price at this point

of time as the product is not that saleable.

IDEA GENERATION

Our team took a step further to explore new idea to enhance the design. We target to come up

with some add-on features to make the product more attractive and command the same price, if

needed.

Enhance Features Existing Design Proposed Design

A. Bottle - Cap Thread based Tap based

B. Filter System Nil Yes

C. Hand Strap Too rigid Flexible

Adjustable

D. Foldable Require Carabiner Faster & Easier

No external aids

E. Temp Indicator Nil Yes

Page 6: GEK1523T Assignment 2011

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DETAILED DESIGN

OVERVIEW OF NEW DESIGN

This below picture illustrates how different add-on features are combined to create the desired

outcome for the final product.

The shape of bottle follows the

geometry of drink straw, which

can collapse and expand easily.

When the bottle collapsed, it

only occupies small space,

which is convenience to carry

along.

The hand strap idea is from

retractable mouse, the length of

the hand strap can be easily

adjusted and the extra wire is

neatly coiled inside a spool.

The build-in filter idea is from

Tap water filter, which consist

multiple layer of filters to ensure

the water purity.

The bottle cap is using plastic

hinge design; the idea is from

shampoo bottle.

The over-molded temperature

indicator idea is from Pizza hut

“Hot” sticker, which turns red

when water inside the bottle is hot.

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COLLAPSIBLE APPROACH

When the bottle is collapsed, the height is small enough to put in to pocket, which is very

convenience to carry along.

User can also bend the bottle and use it as a neck rest during travel or flight.

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CHOICE OF COLORS:

There is a variety of color cater for this new design.

FEASIBILTY STUDY

Proposed manufacturing method:

CONCLUSION

VAPUR anti-bottle has a couple of innovated features such as reusable, foldable, washable and

command slightly a high price in local market which make the product not really in demand and

sellable. Our team had brainstormed and come up with some add-on innovative design to the

existing product so as to make the anti-bottle more attractive and value for money to the

customers.

The cap can be manufactured by

Injection molding process.

Active carbon filter: customized

packaging machine ‘O’ ring: thermal compress

molding.

Hand strap ring: Injection molding.

Hand strap: Outsource or

purchase from supplier.

Bottle: Injection moldingAir

blow mold.

Page 9: GEK1523T Assignment 2011

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APPENDIX A: DESIGN DRAWING

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APPENDIX A: DESIGN DRAWING

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APPENDIX A: DESIGN DRAWING

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APPENDIX A: DESIGN DRAWING