Gatsby (1)

THE GREAT

GATSBY Rachel Austin, Katelyn Blackwelder, Ashley Daanen, Brenna Johansen, Andrea Johnson, Krista Kappes,

Morgan Klosterman

CREATIVE BRIEF

Project concept: •  Entertain audience members

•  Entice moviegoers so they will want to learn more and go see the film

•  Educate moviegoers on the history of the “Roaring Twenties” before the Great Depression

•  Entice everyone into wanting to see the movie

•  Increase ticket sales •  Reinforce the movie as a brand

BUSINESS OBJECTIVES

USER BENEFITS

•  Entertainment •  Romance, tragedy,

greed, deceit, mystery •  1920’s experience

•  Silhouette design •  Symmetry •  Glittery font and features •  Match the 1920’s theme •  Neutral colors-gold, black, gray and tan •  Angular lines •  Minimalism

UI CONSIDERATIONS

Primary:

•  Moviegoers that enjoy those based off of books from historical fictional genre

•  Fans of the book

•  Fans of the well-known actors

Secondary:

•  General moviegoers

•  Enjoy books that are made into films

•  May not have any preference towards the historical fictional genre

AUDIENCE

Demographics: •  Older generation (45-65 years)

•  Grew up when the book was released •  Younger generation (18-45 years)

•  Recently (within the last decade) read the book •  Familiar with the actors

ASSUMPTIONS & RESEARCH

•  Other movies taking place in the 1920’s •  Bugsy Malone (1976)

•  Basic neutral colors and patterns •  Silhouette design

•  Midnight in Paris (2011) •  “Roaring 20’s” Design •  Simplistic design with more vibrant

color •  Red and neutral colors

•  F. Scott Fitzgerald’s original book cover •  Glasses •  Silhouette •  Cityscape

COMPETITION

Other 2013 movies based off of novels and love stories •  “The Hobbit: Desolation of Smog” •  “Safe Haven” •  “The Hunger Games: Catching Fire”

Similarities: •  Dark scenery •  Similar colors: black, brown, gold and red

Differences: •  Movie posters show plots differently

THUMBNAILS

ROUGHS

Comments or questions, Ol’ Sport?