Gamification - Fredrik Siren - Richen

WE ARE THE GAMIFICATION EXPERTS

GAMIFICATI N ENGAGEMENT & RESULTS

RICHEN is a privately owned company that specializes in enriching the value of existing brands. Our main tools are gamification and crowdsourcing. Our employees are experts in marketing, advertising and the digital way of business.

THE PHENOMENA

WIKIPEDIA SAYS: Gamification is the use of game mechanics & elements in a non-game

environment.

GAMIFICATION ELEMENTS MISSIONS ACHIEVEMENTS TOP LISTS

SOCIAL REWARDS GOALS

BUT WHAT IS IT REALLY?

IT’S ABOUT COMMITMENT

DATING

LONG TERM GOAL

WHY DOES

IT WORK ?

VS.

FUNCTION FOCUSDESIGN

HUMAN FOCUS DESIGN

STATUS / ACCESS / POWER / ONLY THEN STUFF

SAPS

ENGAGEMENT CAROUSEL

ACTIVATE USERS

SPURS THEM

ON

EMPOWERS

MOTIVATES MORE

Source: Forrester 2012

INDUSTRY EXAMPLES INTERNAL

Spotify: replaced annual reviews with a mobile, gamified solution with over 90% of employees participating voluntarily

SALES

Autodesk: gamified the free trial, increasing trial usage by 54%, buy clicks by 15% and channel revenue by 29%

MARKETING

Samsung Nation: 500% increase in customer product reviews, and 66% increase in site’s visits when using a gamified system

EDUCATION

The impact of levels, badges and a feedback system connected to a study course, 18.5% higher average grade for students enrolled in the gamified course.

CASE: VEIKKAUS POINTS

WE ARE THE GAMIFICATION EXPERTS

OUR RESULTS OF GAMIFICATION

+3000% The growth of

watching videos.

A drop of

70% in leaving

tasks undone.

+20% site visit & frequency increase.

MIN More time spent on Website

87% Very

positive user feedback.

VIDEO WATCHING

63BEFORE

VIEWS

1516AFTER

VIEWS

RE-DIRECTION

150BEFORE

VISITS

10xVISITS

USER PARTICIPATION

39491195TESTS DONE

23%QUIT

6,5%QUIT

TESTS DONE

230%GROWTH

WHY SHOULD YOU DO IT? ( i.e. the SNAKEOIL PITCH )

At this stage results are guaranteed. For the price of a marketing campaign you WILL get better short / long –term results.

GAME IS N! DO YOU WANT TO KNOW MORE?

FREDRIK SIRÉN: +358 40 555 1409 | [email protected]