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@paulsingh #startupchile WHAT THE RISE OF THE ANGELS MEANS FOR YOU FUNDRAISING YOU + PAUL SINGH @paulsingh [email protected] resultsjunkies.com
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Fundraising for Startups - Startup Chile - June 2013

Aug 17, 2014

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Economy & Finance

Paul Singh

Slides for my pre- demo day talk at Startup Chile. With some additional book recommendations.
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Page 1: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

WHAT THE RISE OF THE ANGELS MEANS FOR YOU

FUNDRAISING YOU+

PAUL SINGH

@paulsingh・[email protected]・resultsjunkies.com

Page 2: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

500 STARTUPS

PAUL SINGH

@paulsingh・[email protected]・resultsjunkies.com

Page 3: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

Page 4: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

A (R)EVOLUTION IN THINKING

Page 5: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

VENTURE CAPITAL IS A BUSINESS AND OPEN TO ATTACK BY “STARTUPS” WITH DISRUPTIVE NEW BUSINESS MODELS AND TECHNOLOGY.

-- NAVAL RAVIKANT (@naval)

Page 6: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

RAISE MONEYWHY IS IT SO HARD TO

FOR ME?

Page 7: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ODDS ARE AGAINST YOU

EVERYONE ELSE IS RAISING MONEY TOO

Page 8: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

FIRST IMPRESSIONS

MATTERGET AN INTRO. ALWAYS.

Page 9: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

DON’T BE WEIRD

YOUR #1 GOAL IN LIFE (AND FUNDRAISING)

Page 10: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

YOUR SOLUTION IS NOT MY PROBLEM

Page 11: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

SOCIAL PROOFPATTERN RECOGNITION

RECIPROCITYCURIOSITY

||

RETURNS SCARCITY| | TRACTIONCURIOSITY

Page 12: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

DEMO > DECK

Page 13: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

GET TO YESTHEN TALK TERMS

Page 14: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ANGELLISTSO WHAT IS THIS

YOU SPEAK OF?

Page 15: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

Page 16: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

Page 17: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

Page 18: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

Page 19: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

Page 20: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

THE ELEMENTSGETTING TO KNOW

Page 21: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ACTIVITY FEEDYOUR PRIMARY GOAL IS TO GET INTO THE

Page 22: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

IT’S ALL ABOUT THE FOLLOWS

Page 23: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

REAL LIFE?YEAH, BUT HOW’S THAT DIFFERENT THAN

(IT’S NOT)

Page 24: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

MAKE IT RAINI’VE THOUGHT WAYYYY TOO MUCH ABOUT THIS

TIPS, TRICKS, PLEASE DO’S, & PLEASE DON’TS

Page 25: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

FOMO&

GREED

Page 26: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKS

Page 27: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKS

PITCH THE PROBLEM (demo FTW!)

Page 28: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

Page 29: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

be confident, without being a dick

Page 30: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

Page 31: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

Page 32: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

angels != VC

Page 33: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

angels != VC

faces > names && images > text

Page 34: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

TIPS & TRICKSif you have traction, pimp that shit in the first 30 seconds

PITCH THE PROBLEM (demo FTW!)

surgically strike early investors, go wider once you nail them

be confident, without being a dick

sales 101: sell what they want, not what you need

angels != VC

faces > names && images > text

investors are not banks

Page 35: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

DO’S & DONT’SWHEN IN DOUBT, DO NOT INNOVATE IN FINANCE OR LEGAL

Page 36: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

FUNDRAISING IS A PROCESS

Page 37: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

BY IT’S NATURE, THE INTERNET UNDERMINED ANYONE WHOSE STATUS DEPENDED ON A PRIVILEGED ACCESS TO INFORMATION.

-- MICHAEL LEWIS

Page 38: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

Demo Day Videos ⟹ livestream.com/500startups

Sample Pitch Decks ⟹ slideshare.net/500startups

Venture Capital 101 ⟹ venturehacks.com/archives

Investor Thoughts:

Brad Feld ⟹ feld.com

Fred Wilson ⟹ avc.com

Chris Dixon ⟹ cdixon.org

Mark Suster ⟹ bothsidesofthetable.com

angel.co/valuations and angel.co/salaries

Page 39: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

YOUR KEY TAKEAWAYS

Page 40: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

YOUR KEY TAKEAWAYS

Focus on Traction.

Page 41: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

YOUR KEY TAKEAWAYS

Focus on Traction.

Learn to Communicate and Inspire.

Page 42: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

Page 43: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO...

Page 44: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Page 45: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Page 46: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Page 47: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Page 48: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Raise 12-18+ months of funding

Page 49: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Raise 12-18+ months of funding

Learn the basics of VC economics

Page 50: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

ALSO... Distribution > Product

Tactics > Strategy

Notability > Credibility

Get on AngelList

Raise 12-18+ months of funding

Learn the basics of VC economics

Shameless plug: dashboard.io

Page 51: Fundraising for Startups - Startup Chile - June 2013

@paulsingh #startupchile

WHAT THE RISE OF THE ANGELS MEANS FOR YOU

FUNDRAISING YOU+

@paulsingh・[email protected]・resultsjunkies.com

LEARN MORE:

events.dashboard.io/startupchile