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FUNDRAISING FIELDGUIDE @CEE CARLOS EDUARDO ESPINAL > www.seedcamp.com > www.fundraisingfieldguide.com
21

Fundraising Fieldguide on a Deck

Feb 17, 2017

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Carlos Espinal
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Page 1: Fundraising Fieldguide on a Deck

FUNDRAISING FIELDGUIDE@CEE

CARLOS EDUARDO ESPINAL

> www.seedcamp.com> www.fundraisingfieldguide.com

Page 2: Fundraising Fieldguide on a Deck

SEEDCAMPTHE FIRST ROUND FUND

CAPITAL - SUPPORT - NETWORKPRE-SEED & SEED INVESTMENT ROUNDS

Page 3: Fundraising Fieldguide on a Deck
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Page 6: Fundraising Fieldguide on a Deck

EVERESTTHE TV SHOW

Page 7: Fundraising Fieldguide on a Deck

SEEKING INSTITUTIONAL FUNDING ISN’T FOR EVERYONE

THE ODDS ARE AGAINST YOU80% FAIL TO CLIMB EVEREST & 90% STARTUPS FAIL

Page 8: Fundraising Fieldguide on a Deck

YOUR PAST EXPERIENCE&

A GREAT TEAM MATTER

Page 9: Fundraising Fieldguide on a Deck

YOUR CONTEXT MATTERSODDS STACKED AGAINST YOU

> on the mountain = your body, > on your startup = your country, team, etc

Page 10: Fundraising Fieldguide on a Deck

YOU NEED A MINIMUM AMOUNT OF FUNDING TO JUST GET TO BASECAMP

SHOOT FOR 12-18 MONTHS OF CASH RUNWAY ON YOUR FIRST SEED ROUND

Page 11: Fundraising Fieldguide on a Deck

THERE ISN’T JUST ONE SUMMIT PUSH, THERE ARE VARIOUS CAMPS

(BASECAMP = PRE-SEED, ADVANCED BASECAMP = SEED, ETC)

Page 12: Fundraising Fieldguide on a Deck

PAIR UP WITH AN EXPERIENCED ADVISOR OR INVESTOR

DIFFERENT TIERS OF INVESTORS & ADVISORS

Page 13: Fundraising Fieldguide on a Deck

THE FUNDRAISING MINDSET

HINT = IT’S LIKE DATING

Page 14: Fundraising Fieldguide on a Deck

RUN THE WHOLE THING LIKE A PROCESS

Page 15: Fundraising Fieldguide on a Deck

SETTING MILESTONES & CASH NEEDS

29% STARTUPS FAIL BECAUSE THEY RUN OUT OF CASH

Page 16: Fundraising Fieldguide on a Deck

STORY TELLING & YOUR MATERIALSONE-PAGER, PITCH DECK, FINANCIALS

Page 17: Fundraising Fieldguide on a Deck

CREATE AN INVESTOR PIPELINE

Page 18: Fundraising Fieldguide on a Deck

BE KEENLY AWARE OF YOUR MARKET, YOUR COMPETITION, AND THE

FUNDRAISING CYCLES42% STARTUPS FAIL BECAUSE OF A LACK OF MARKET NEED

19% STARTUPS FAIL BECAUSE THEY ARE OUT-COMPETED

Page 19: Fundraising Fieldguide on a Deck

PREPARE YOURSELF FOR THE JOURNEY

(READ BOOKS, READ BLOGS, READ TERMSHEETS)

Page 20: Fundraising Fieldguide on a Deck

ITERATE“THE PROCESS”

Page 21: Fundraising Fieldguide on a Deck

GET IN TOUCHWWW.SEEDCAMP.COM

WWW.FUNDRAISINGFIELDGUIDE.COM