FRS Region Breakdowns - Q2 2010

First Radio Sales A Guide to our Radio Stations

Jonathan JacobSponsorship and Promotions Account

[email protected]

020 7960 2917

First Radio allows you to buy into the listeners local environment

National Business, Local Relationships

Local is relevant

Local is effective

First Radio Sales works because…

Source: Other Lines Of Enquiry/Rajar/Ipsos MORI/RSMB PE Jun 2010

116 radio services – 5.6 million listeners every week

National Advertisers

85% of FRS Listeners would miss their radio station if it disappeared

• First Radio Sales – the largest sales point for LOCAL Radio, with prestigious holding companies , TLRC and Ulster Television plc

• First Radio Sales – Have a total survey area of 25 million adults for it’s analogue radio stations and over 51 million for its DAB radio station

• First Radio Sales – Reach nearly 5.6 million adults each week and have 45.7 million listening hours

• First Radio Sales – Representing over 116 stations in total of which 32 are commercial market leaders in their TSA

• First Radio Sales - A dedicated sales point delivering multi layered opportunities

• First Radio Sales - We continue to show advertisers the benefits and cost effectiveness of local radio

• First Radio Sales - our stations can be an invaluable addition to the media mix of any campaign

Source Rajar/Ipsps MORI/RSMB PE Jun 2010

The First Radio Sales Brand

* Denotes Simulated stations

YORKSHIRE &TYNE TEES

Star NE-South (Alpha)Pennine FM

KL.FMLincs FM

Compass RadioRutland RadioMinster FM inc

Minster NorthallertonYorkshire Coast Radio

Ridings FMStray FMSun FMTrax FM

Radio MansfieldDearne FMThe Pulse

Pulse 2Peak FM

KCFMStar NE-North (Durham)

ANGLIAStar Radio in Cambridge

Connect FMConnect FM Peterborough (Lite)

KL.FMDream 100

North NorfolkRadio Norwich

Town 102The Beach

SCOTLANDWave 102 FMKingdom FMCentral FMPerth FM*

Original AberdeenThe Superstation*

GRANADA2BR

The Bay96.2 Revolution

Fresh RadioCheshire’s Silk FM

Dune FM107.6 Juice FMLakeland Radio

107 The Bee104.9 Imagine FMRadio Wave 96.5102.4 Wish FM107.2 Wire FM

107.4 Tower FMChester’s Dee 106.3

3FMSignal OneSignal Two

LONDON & M2596.4 The Eagle County Sound

Mix 96Spectrum Radio*

Kick FMKestrel FM

Reading FMKestrel FM (Delta)

MERIDIAN Arrow FMFire RadioIOW RadioSpire 102Spirit FM

Sovereign RadioQuay FM

Wessex FMBright FM*Reading FM

Brighton’s Juice*Kmfm for Maidstonekmfm for Canterbury

kmfm for Shepwaykmfm for Medway

kmfm for West Kentkmfm for Thanetkmfm for Ashford

The CoastKestrel FM (Delta)

96.4 The Eagle County Sound

Kestrel FMSplash FM*

WALES & WEST COUNTRY102.1 Swansea Bay Radio

102.5 Radio Pembrokeshire 105-107Atlantic

106.3 Bridge 96.4 The Wave Midwest Radio Nation Radio

Original 106.5 Bristol Pirate FM

Radio Carmarthenshire Star in Bristol

Star in Nth Somerset Valleys Radio Wessex FM

Radio Ceredigion*

CENTRAL96.2 Touch Radio Coventry

102 Touch Radio Warks Worcs Cotswold

Touch Radio StaffsLincs FM

Compass RadioRutland Radio

Oak FM 107.6 Banbury Sound

107.3 Touch radio WarwickRugby FM

Telford FM*Radio Mansfield

The Wyre*Signal 1 Signal 2

107.7 The WolfPeak FM

Oxfords FM107.9106 Jack FMThe Severn*

Mix 96ULSTERCityBeat

Q102.9 FM/Q97/Q101Six FM

Five FMU105

Seven FM

NATIONALJazz FM

NME

Radio station market leaders

Source Rajar/Ipsps MORI/RSMB PE Jun 2010

First Radio Sales Market Share

Source Rajar/Ipsps MORI/RSMB PE June2010

Market LeadersTotal Hours

000'sMkt Share Commercial

Hours in TSA Reach '000Spire FM 426 68.1 37.8102.5 Radio Pembrokeshire 458 65.6 41.5Dream 100 586 57.3 42.2Pirate FM 1,468 55.9 153.6Yorkshire Coast Radio 480 54.2 43.8KL.FM 96.7 540 52.2 46.9Wessex FM 297 51.4 37.5Lincs FM 102.2 (inc. Compass FM & Rutland Radio) 3,500 51.2 306.4Signal One 2,520 50.9 244.0Lakeland Radio 132 49.1 15.597.2 Stray FM 289 48.4 44.0The Bay 792 47.5 97.1Rugby FM 209 44.2 20.62BR 454 43.5 65.7THE BEACH 614 38.0 52.0107.6 Banbury Sound 201 36.2 19.6IOW Radio 520 34.6 37.9North Norfolk Radio 221 33.4 21.0Trax FM 1,125 33.3 109.6Kestrel FM - formerly DELTA RADIO 166 33.1 18.4Peak 107 FM 857 33.1 78.896.4 Eagle Radio 1,459 31.9 148.0Minster FM 463 31.4 77.4Mix 96 246 31.3 38.7Spirit FM 406 31.2 46.497.1 Radio Carmarthenshire (including 97.5 Scarlet FM) 309 31.1 39.1Radio Wave 96.5 FM 726 30.1 66.596.4 FM The Wave 1,035 26.1 137.8Star Radio in North Somerset 194 22.7 18.6Sun FM 568 21.3 65.7Chester's Dee 106.3 255 21.0 33.9102FM Touchradio - Warks Worcs Cotswolds 349 18.5 39.6

Covering Key areas of the UK

Digital Station Coverage

http://www.jazzfm.com/

Digital Station Coverage

NMENME is a national digital radio station, available on Sky, online at NME.com as well as DAB and mobile phone app.

Rajar’d StationsTHE BEACH

99.9 Radio NorwichConnect FM

Connect FM PeterboroughDream 100KL.FM 96.7

North NorfolkStar Radio in Cambridge

Town FM

Reaching 313,000 adults (17%)Over 3 million Hours

35% local commercial mkt share


First Radio Sales – Anglia Region

NorthamptonNorthamptonNorthamptonNorthamptonNorthampton

AylesburyAylesburyAylesburyAylesburyAylesbury

KetteringKetteringKetteringKetteringKettering

WellingboroughWellingboroughWellingboroughWellingboroughWellingborough

CorbyCorbyCorbyCorbyCorby

GranthamGranthamGranthamGranthamGrantham

CheshamCheshamCheshamCheshamChesham

DunstableDunstableDunstableDunstableDunstable

BedfordBedfordBedfordBedfordBedford

Hemel HempsteadHemel HempsteadHemel HempsteadHemel HempsteadHemel Hempstead

HarpendenHarpendenHarpendenHarpendenHarpenden

HitchinHitchinHitchinHitchinHitchin

PeterboroughPeterboroughPeterboroughPeterboroughPeterborough

LetchworthLetchworthLetchworthLetchworthLetchworth

Welwyn Garden CityWelwyn Garden CityWelwyn Garden CityWelwyn Garden CityWelwyn Garden City

StevenageStevenageStevenageStevenageStevenage

Potters BarPotters BarPotters BarPotters BarPotters Bar

BostonBostonBostonBostonBoston

HoddesdonHoddesdonHoddesdonHoddesdonHoddesdon

MarchMarchMarchMarchMarch

CambridgeCambridgeCambridgeCambridgeCambridge

HarlowHarlowHarlowHarlowHarlow

Bishop's StortfordBishop's StortfordBishop's StortfordBishop's StortfordBishop's Stortford

King's LynnKing's LynnKing's LynnKing's LynnKing's Lynn

ChelmsfordChelmsfordChelmsfordChelmsfordChelmsford

BraintreeBraintreeBraintreeBraintreeBraintree

Bury St EdmundsBury St EdmundsBury St EdmundsBury St EdmundsBury St Edmunds

ColchesterColchesterColchesterColchesterColchester

Clacton-on-SeaClacton-on-SeaClacton-on-SeaClacton-on-SeaClacton-on-Sea

FelixstoweFelixstoweFelixstoweFelixstoweFelixstowe

Great YarmouthGreat YarmouthGreat YarmouthGreat YarmouthGreat Yarmouth

LowestoftLowestoftLowestoftLowestoftLowestoft

IpswichIpswichIpswichIpswichIpswich

NorwichNorwichNorwichNorwichNorwich

3 Market Leaders

Reaching 1,123,000 adults (20%)

9.1 million Hours23% local commercial mkt

share

Rajar’d Stations102.4 Wish FM

Cheshire’s Silk FM 107 The Bee

107.2 Wire FM 107.4 Tower FM 107.6 Juice FM

2BR3FM

96.2 RevolutionChester's Dee 106.3

Lakeland FMRadio Wave 96.5 FM

Signal OneSignal Two

The Bay


First Radio Sales Granada Region

LiverpoolLiverpoolLiverpoolLiverpoolLiverpool

ManchesterManchesterManchesterManchesterManchester

LeedsLeedsLeedsLeedsLeeds

SheffieldSheffieldSheffieldSheffieldSheffield

AccringtonAccringtonAccringtonAccringtonAccrington

AldridgeAldridgeAldridgeAldridgeAldridge

AlfretonAlfretonAlfretonAlfretonAlfreton

AltrinchamAltrinchamAltrinchamAltrinchamAltrincham

ArnoldArnoldArnoldArnoldArnold

Ashton-under-LyneAshton-under-LyneAshton-under-LyneAshton-under-LyneAshton-under-LyneAthertonAthertonAthertonAthertonAthertonBarnsleyBarnsleyBarnsleyBarnsleyBarnsley

Barrow-in-FurnessBarrow-in-FurnessBarrow-in-FurnessBarrow-in-FurnessBarrow-in-Furness

BatleyBatleyBatleyBatleyBatley

BeestonBeestonBeestonBeestonBeeston

BelperBelperBelperBelperBelper

BentleyBentleyBentleyBentleyBentley

BingleyBingleyBingleyBingleyBingley

BirkenheadBirkenheadBirkenheadBirkenheadBirkenhead

BlackburnBlackburnBlackburnBlackburnBlackburn

BloxwichBloxwichBloxwichBloxwichBloxwich

BoltonBoltonBoltonBoltonBolton

BootleBootleBootleBootleBootle

BrighouseBrighouseBrighouseBrighouseBrighouse

BrownhillsBrownhillsBrownhillsBrownhillsBrownhills

BurnleyBurnleyBurnleyBurnleyBurnley

Burton upon TrentBurton upon TrentBurton upon TrentBurton upon TrentBurton upon Trent

CannockCannockCannockCannockCannock

ChaddertonChaddertonChaddertonChaddertonChadderton

ChesterChesterChesterChesterChesterChesterfieldChesterfieldChesterfieldChesterfieldChesterfield

CoalvilleCoalvilleCoalvilleCoalvilleCoalville

Colwyn BayColwyn BayColwyn BayColwyn BayColwyn Bay

CreweCreweCreweCreweCrewe

DarlingtonDarlingtonDarlingtonDarlingtonDarlington

DarwenDarwenDarwenDarwenDarwenDewsburyDewsburyDewsburyDewsburyDewsbury

DoncasterDoncasterDoncasterDoncasterDoncaster

DouglasDouglasDouglasDouglasDouglas

EcclesEcclesEcclesEcclesEccles

Ellesmere PortEllesmere PortEllesmere PortEllesmere PortEllesmere Port

FleetwoodFleetwoodFleetwoodFleetwoodFleetwood

GarforthGarforthGarforthGarforthGarforth


HalifaxHalifaxHalifaxHalifaxHalifax

HarrogateHarrogateHarrogateHarrogateHarrogate

HeyshamHeyshamHeyshamHeyshamHeysham

HeywoodHeywoodHeywoodHeywoodHeywood

HucknallHucknallHucknallHucknallHucknall

IlkestonIlkestonIlkestonIlkestonIlkeston

IlkleyIlkleyIlkleyIlkleyIlkley

KeighleyKeighleyKeighleyKeighleyKeighley

KirkbyKirkbyKirkbyKirkbyKirkby LeighLeighLeighLeighLeighLitherlandLitherlandLitherlandLitherlandLitherland

Long EatonLong EatonLong EatonLong EatonLong Eaton

LoughboroughLoughboroughLoughboroughLoughboroughLoughborough

Lytham St Anne'sLytham St Anne'sLytham St Anne'sLytham St Anne'sLytham St Anne's

MacclesfieldMacclesfieldMacclesfieldMacclesfieldMacclesfield

MansfieldMansfieldMansfieldMansfieldMansfieldMansfield WoodhouseMansfield WoodhouseMansfield WoodhouseMansfield WoodhouseMansfield Woodhouse

MatlockMatlockMatlockMatlockMatlock

MorecambeMorecambeMorecambeMorecambeMorecambe

NelsonNelsonNelsonNelsonNelson

Newark-on-TrentNewark-on-TrentNewark-on-TrentNewark-on-TrentNewark-on-Trent

OrmskirkOrmskirkOrmskirkOrmskirkOrmskirk

PontefractPontefractPontefractPontefractPontefract

PudseyPudseyPudseyPudseyPudsey

RetfordRetfordRetfordRetfordRetford

RotherhamRotherhamRotherhamRotherhamRotherham

RugeleyRugeleyRugeleyRugeleyRugeley

RuncornRuncornRuncornRuncornRuncorn

SaleSaleSaleSaleSale

ScunthorpeScunthorpeScunthorpeScunthorpeScunthorpe

ShrewsburyShrewsburyShrewsburyShrewsburyShrewsbury

SouthportSouthportSouthportSouthportSouthport

St HelensSt HelensSt HelensSt HelensSt Helens

StaffordStaffordStaffordStaffordStafford

Stockton-on-TeesStockton-on-TeesStockton-on-TeesStockton-on-TeesStockton-on-Tees

Stoke-on-TrentStoke-on-TrentStoke-on-TrentStoke-on-TrentStoke-on-Trent

SwadlincoteSwadlincoteSwadlincoteSwadlincoteSwadlincote

TelfordTelfordTelfordTelfordTelford

WallaseyWallaseyWallaseyWallaseyWallasey

WhitehavenWhitehavenWhitehavenWhitehavenWhitehaven

WidnesWidnesWidnesWidnesWidnes

WiganWiganWiganWiganWigan

WilmslowWilmslowWilmslowWilmslowWilmslowWorksopWorksopWorksopWorksopWorksop

WrexhamWrexhamWrexhamWrexhamWrexham

BlackpoolBlackpoolBlackpoolBlackpoolBlackpool

HuddersfieldHuddersfieldHuddersfieldHuddersfieldHuddersfield

LeicesterLeicesterLeicesterLeicesterLeicester

YorkYorkYorkYorkYork

6 Market Leaders

Rajar’d Stations102FM Touchradio –

Warks Worcs Cotswolds 106 JACKfm

107.6 Banbury Sound 107.7 The Wolf

96.2FM Touchradio Coventry Lincs FM 102.2

(inc. Compass FM & Rutland)Mix 96

Oak FM Oxford's FM107.9

Peak 107 FMRadio Mansfield 103.2

Rugby FM Signal One Signal Two

Touchradio Staffs (was Centre FM)

Touch Radio Warwick

Sim’d stationsThe SevernTelford FMThe Wyre

Sunshine Radio

Reaching 1,002,000, adults (22%)

10.3 million Hours44% local commercial mkt share


First Radio Sales Central Region

LiverpoolLiverpoolLiverpoolLiverpoolLiverpool


BirminghamBirminghamBirminghamBirminghamBirmingham


AberdareAberdareAberdareAberdareAberdare AbertilleryAbertilleryAbertilleryAbertilleryAbertillery





Ashton-under-LyneAshton-under-LyneAshton-under-LyneAshton-under-LyneAshton-under-LyneAthertonAthertonAthertonAthertonAtherton


BanburyBanburyBanburyBanburyBanbury

BarnsleyBarnsleyBarnsleyBarnsleyBarnsley

BasildonBasildonBasildonBasildonBasildon


BedfordBedfordBedfordBedfordBedford

BedworthBedworthBedworthBedworthBedworth










BrentwoodBrentwoodBrentwoodBrentwoodBrentwood

BridgnorthBridgnorthBridgnorthBridgnorthBridgnorth


BromsgroveBromsgroveBromsgroveBromsgroveBromsgrove



Bury St EdmundsBury St EdmundsBury St EdmundsBury St EdmundsBury St Edmunds

BusheyBusheyBusheyBusheyBushey

CaerphillyCaerphillyCaerphillyCaerphillyCaerphilly

CambridgeCambridgeCambridgeCambridgeCambridge


Canvey IslandCanvey IslandCanvey IslandCanvey IslandCanvey Island



CheltenhamCheltenhamCheltenhamCheltenhamCheltenham

CheshamCheshamCheshamCheshamChesham CheshuntCheshuntCheshuntCheshuntCheshunt


ChigwellChigwellChigwellChigwellChigwell

CleethorpesCleethorpesCleethorpesCleethorpesCleethorpes




CoventryCoventryCoventryCoventryCoventry


CwmbranCwmbranCwmbranCwmbranCwmbran



DudleyDudleyDudleyDudleyDudley


Ebbw ValeEbbw ValeEbbw ValeEbbw ValeEbbw Vale



GloucesterGloucesterGloucesterGloucesterGloucester


GraysGraysGraysGraysGrays

Great MalvernGreat MalvernGreat MalvernGreat MalvernGreat Malvern

GrimsbyGrimsbyGrimsbyGrimsbyGrimsby

HalesowenHalesowenHalesowenHalesowenHalesowen

HarlowHarlowHarlowHarlowHarlowHarpendenHarpendenHarpendenHarpendenHarpenden


HerefordHerefordHerefordHerefordHereford


High WycombeHigh WycombeHigh WycombeHigh WycombeHigh Wycombe

HinckleyHinckleyHinckleyHinckleyHinckley




KetteringKetteringKetteringKetteringKetteringKidderminsterKidderminsterKidderminsterKidderminsterKidderminster


KirkbyKirkbyKirkbyKirkbyKirkby LeighLeighLeighLeighLeigh


LichfieldLichfieldLichfieldLichfieldLichfield

LincolnLincolnLincolnLincolnLincoln

LitherlandLitherlandLitherlandLitherlandLitherland



MaestegMaestegMaestegMaestegMaesteg

MaidenheadMaidenheadMaidenheadMaidenheadMaidenhead




Merthyr TydfilMerthyr TydfilMerthyr TydfilMerthyr TydfilMerthyr Tydfil

Mountain AshMountain AshMountain AshMountain AshMountain AshNeathNeathNeathNeathNeath


NorthamptonNorthamptonNorthamptonNorthamptonNorthampton

NuneatonNuneatonNuneatonNuneatonNuneaton


OxfordOxfordOxfordOxfordOxford



Port TalbotPort TalbotPort TalbotPort TalbotPort Talbot



RugbyRugbyRugbyRugbyRugby






SolihullSolihullSolihullSolihullSolihull





SwindonSwindonSwindonSwindonSwindon


WalsallWalsallWalsallWalsallWalsall

WatfordWatfordWatfordWatfordWatford

WellingboroughWellingboroughWellingboroughWellingboroughWellingborough


WigstonWigstonWigstonWigstonWigston

WilmslowWilmslowWilmslowWilmslowWilmslow

WorcesterWorcesterWorcesterWorcesterWorcester

WorksopWorksopWorksopWorksopWorksop



LeicesterLeicesterLeicesterLeicesterLeicester

SwanseaSwanseaSwanseaSwanseaSwansea

7 Market Leaders

Rajar’d Stations

Citybeat 96.7/102.5 FMFive FM

Q102.9FM/Q97.2FM/Q101.2Seven FM

Six FM (formerly Mid FM)U105

Reaching 377,000 adults, (28%)

3.5m Hours37% local commercial mkt

share


First Radio Ulster Region

BelfastBelfastBelfastBelfastBelfast

StranraerStranraerStranraerStranraerStranraer

LondonderryLondonderryLondonderryLondonderryLondonderry

BallycastleBallycastleBallycastleBallycastleBallycastle

BallymoneyBallymoneyBallymoneyBallymoneyBallymoney

BanbridgeBanbridgeBanbridgeBanbridgeBanbridge

BangorBangorBangorBangorBangor

BelleekBelleekBelleekBelleekBelleek

CarrickfergusCarrickfergusCarrickfergusCarrickfergusCarrickfergus

ColeraineColeraineColeraineColeraineColeraine

CookstownCookstownCookstownCookstownCookstown

Craigav onCraigav onCraigav onCraigav onCraigav on

DownpatrickDownpatrickDownpatrickDownpatrickDownpatrick

DungannonDungannonDungannonDungannonDungannon

EnniskillenEnniskillenEnniskillenEnniskillenEnniskillen

LarneLarneLarneLarneLarne

Limav adyLimav adyLimav adyLimav adyLimav ady

LisburnLisburnLisburnLisburnLisburn

LurganLurganLurganLurganLurgan

NewcastleNewcastleNewcastleNewcastleNewcastleNewryNewryNewryNewryNewry

NewtownardsNewtownardsNewtownardsNewtownardsNewtownards

OmaghOmaghOmaghOmaghOmagh

PortstewartPortstewartPortstewartPortstewartPortstewart

StrabaneStrabaneStrabaneStrabaneStrabane

AntrimAntrimAntrimAntrimAntrim

MagherafeltMagherafeltMagherafeltMagherafeltMagherafelt

ColmonellColmonellColmonellColmonellColmonell

BallantraeBallantraeBallantraeBallantraeBallantrae

CampbeltownCampbeltownCampbeltownCampbeltownCampbeltown

PortpatrickPortpatrickPortpatrickPortpatrickPortpatrick

ArmaghArmaghArmaghArmaghArmagh

BT

CavanCavanCavanCavanCavan

DonegalDonegalDonegalDonegalDonegal

LeitrimLeitrimLeitrimLeitrimLeitrim

Longf ordLongf ordLongf ordLongf ordLongf ord

LouthLouthLouthLouthLouth

MonaghanMonaghanMonaghanMonaghanMonaghan

RoscommonRoscommonRoscommonRoscommonRoscommon

SligoSligoSligoSligoSligo

Rajar’d StationsThe Breeze East107.5 Sovereign107.8 Arrow FM96.4 EagleCounty SoundFire 107.6The Coast

WessexKestrelReading 107 FMKestrel FM South(Delta)KM GroupIOW RadioSpireSpirit

Sim’d StationsBrightJuice 107.2Splash FMThe Breeze NorthThe Breeze South

Reaching 768,000 adults, (18%)6.4 million Hours



First Radio Meridian Region

BristolBristolBristolBristolBristolLondonLondonLondonLondonLondon

AldershotAldershotAldershotAldershotAldershotAndoverAndoverAndoverAndoverAndover

AshfordAshfordAshfordAshfordAshford


BansteadBansteadBansteadBansteadBanstead


BasingstokeBasingstokeBasingstokeBasingstokeBasingstoke

BathBathBathBathBath

BexhillBexhillBexhillBexhillBexhill


Bognor RegisBognor RegisBognor RegisBognor RegisBognor Regis

BournemouthBournemouthBournemouthBournemouthBournemouth


BridgwaterBridgwaterBridgwaterBridgwaterBridgwater

BrightonBrightonBrightonBrightonBrighton

BroadstairsBroadstairsBroadstairsBroadstairsBroadstairs

BusheyBusheyBusheyBusheyBushey

CamberleyCamberleyCamberleyCamberleyCamberleyCanterburyCanterburyCanterburyCanterburyCanterbury


ChathamChathamChathamChathamChatham



ChertseyChertseyChertseyChertseyChertsey

CheshamCheshamCheshamCheshamChesham CheshuntCheshuntCheshuntCheshuntCheshunt

ChichesterChichesterChichesterChichesterChichester


ChristchurchChristchurchChristchurchChristchurchChristchurch



CowesCowesCowesCowesCowes

CrawleyCrawleyCrawleyCrawleyCrawley


DartfordDartfordDartfordDartfordDartford

DealDealDealDealDealDorkingDorkingDorkingDorkingDorking

DoverDoverDoverDoverDover


EastbourneEastbourneEastbourneEastbourneEastbourne

EastleighEastleighEastleighEastleighEastleigh

EghamEghamEghamEghamEgham

EpsomEpsomEpsomEpsomEpsom

EwellEwellEwellEwellEwell

FarehamFarehamFarehamFarehamFareham

FarnhamFarnhamFarnhamFarnhamFarnham

FelixstoweFelixstoweFelixstoweFelixstoweFelixstowe

FleetFleetFleetFleetFleet

FolkestoneFolkestoneFolkestoneFolkestoneFolkestone

GillinghamGillinghamGillinghamGillinghamGillingham


GosportGosportGosportGosportGosport


HarlowHarlowHarlowHarlowHarlowHarpendenHarpendenHarpendenHarpendenHarpenden


Herne BayHerne BayHerne BayHerne BayHerne Bay



HorshamHorshamHorshamHorshamHorsham

HoveHoveHoveHoveHove

KingswoodKingswoodKingswoodKingswoodKingswood



MaidstoneMaidstoneMaidstoneMaidstoneMaidstone

MangotsfieldMangotsfieldMangotsfieldMangotsfieldMangotsfieldMargateMargateMargateMargateMargate

NewburyNewburyNewburyNewburyNewbury

NewportNewportNewportNewportNewport

NewportNewportNewportNewportNewport

OxfordOxfordOxfordOxfordOxfordPontypoolPontypoolPontypoolPontypoolPontypool

PoolePoolePoolePoolePoole

RamsgateRamsgateRamsgateRamsgateRamsgate

ReadingReadingReadingReadingReading

Royal Tunbridge WellsRoyal Tunbridge WellsRoyal Tunbridge WellsRoyal Tunbridge WellsRoyal Tunbridge Wells

SalisburySalisburySalisburySalisburySalisbury

SittingbourneSittingbourneSittingbourneSittingbourneSittingbourne

StainesStainesStainesStainesStaines



TonbridgeTonbridgeTonbridgeTonbridgeTonbridge


Weston-super-MareWeston-super-MareWeston-super-MareWeston-super-MareWeston-super-Mare

WeymouthWeymouthWeymouthWeymouthWeymouth

WinchesterWinchesterWinchesterWinchesterWinchester

WindsorWindsorWindsorWindsorWindsor

YeovilYeovilYeovilYeovilYeovilSouthamptonSouthamptonSouthamptonSouthamptonSouthampton

6 Market Leaders

Rajar’d Stations

102.1 Bay Radio Swansea102.5 FM Radio Pembrokeshire

105-107 Atlantic FM106.3 Bridge FM

96.4 FM The Wave 97.1 Radio Carmarthenshire

Midwest FM Nation Radio

106 Jack (Bristol)Pirate FM

Star Radio in BristolStar Radio in North Somerset

Swansea Sound - 1170 MW Wessex FM Sim’d Station

Radio Ceredigion

Reaching 695,000 adults, (22%)

6.4m Hours33% local commercial mkt share


First Radio Wales & West Region

BristolBristolBristolBristolBristol

AberdareAberdareAberdareAberdareAberdare AbertilleryAbertilleryAbertilleryAbertilleryAbertillery

BarryBarryBarryBarryBarryBathBathBathBathBath

BodminBodminBodminBodminBodmin

BournemouthBournemouthBournemouthBournemouthBournemouth

BridgwaterBridgwaterBridgwaterBridgwaterBridgwater

BrixhamBrixhamBrixhamBrixhamBrixham

CaerphillyCaerphillyCaerphillyCaerphillyCaerphilly

CamborneCamborneCamborneCamborneCamborne

CardiffCardiffCardiffCardiffCardiff


ChristchurchChristchurchChristchurchChristchurchChristchurch


Ebbw ValeEbbw ValeEbbw ValeEbbw ValeEbbw Vale

ExmouthExmouthExmouthExmouthExmouth

FalmouthFalmouthFalmouthFalmouthFalmouth


Great MalvernGreat MalvernGreat MalvernGreat MalvernGreat Malvern

HerefordHerefordHerefordHerefordHereford

KingswoodKingswoodKingswoodKingswoodKingswood

LauncestonLauncestonLauncestonLauncestonLaunceston

LiskeardLiskeardLiskeardLiskeardLiskeard

LlanelliLlanelliLlanelliLlanelliLlanelli

MaestegMaestegMaestegMaestegMaesteg

MangotsfieldMangotsfieldMangotsfieldMangotsfieldMangotsfield

Merthyr TydfilMerthyr TydfilMerthyr TydfilMerthyr TydfilMerthyr Tydfil

Mountain AshMountain AshMountain AshMountain AshMountain AshNeathNeathNeathNeathNeath

Newton AbbotNewton AbbotNewton AbbotNewton AbbotNewton Abbot

PenarthPenarthPenarthPenarthPenarth

PenzancePenzancePenzancePenzancePenzance

PoolePoolePoolePoolePoole

Port TalbotPort TalbotPort TalbotPort TalbotPort Talbot

RedruthRedruthRedruthRedruthRedruth

SalisburySalisburySalisburySalisburySalisbury

St AustellSt AustellSt AustellSt AustellSt Austell


TauntonTauntonTauntonTauntonTaunton

TorquayTorquayTorquayTorquayTorquayTotnesTotnesTotnesTotnesTotnes

TruroTruroTruroTruroTruro

Weston-super-MareWeston-super-MareWeston-super-MareWeston-super-MareWeston-super-Mare

WeymouthWeymouthWeymouthWeymouthWeymouth

YeovilYeovilYeovilYeovilYeovil

ExeterExeterExeterExeterExeter

PlymouthPlymouthPlymouthPlymouthPlymouth

SwanseaSwanseaSwanseaSwanseaSwansea

6 Market Leaders

Rajar’d Stations97.2 Stray FM

Dearne FM KCFM

KL.FM 96.7 Lincs FM 102.2

(inc. Compass FM & Rutland Radio)Minster FM

Peak 107Radio Mansfield 103.2

Ridings FM Rother FMThe Pulse

Pulse 2Trax FM

Yorkshire Coast RadioSun FM

Star NE-South (Alpha)Star NE-North (Durham)

Sim’d StationFresh

Reaching 1.2m adults, 23% every week11.3 million Hours

37% commercial market shareSource Rajar/Ipsps MORI/RSMB PE June2010

First Radio Yorkshire & Tyne Tees Region

LiverpoolLiverpoolLiverpoolLiverpoolLiverpoolManchesterManchesterManchesterManchesterManchester


Newcastle upon TyneNewcastle upon TyneNewcastle upon TyneNewcastle upon TyneNewcastle upon Tyne









Barrow-in-FurnessBarrow-in-FurnessBarrow-in-FurnessBarrow-in-FurnessBarrow-in-Furness






BeverleyBeverleyBeverleyBeverleyBeverleyBingleyBingleyBingleyBingleyBingley


Bishop AucklandBishop AucklandBishop AucklandBishop AucklandBishop Auckland


BlaydonBlaydonBlaydonBlaydonBlaydon






BridlingtonBridlingtonBridlingtonBridlingtonBridlington










ConsettConsettConsettConsettConsett



DalbeattieDalbeattieDalbeattieDalbeattieDalbeattie


DarwenDarwenDarwenDarwenDarwen DewsburyDewsburyDewsburyDewsburyDewsbury



DumfriesDumfriesDumfriesDumfriesDumfries

DurhamDurhamDurhamDurhamDurham



FleetwoodFleetwoodFleetwoodFleetwoodFleetwood


GosforthGosforthGosforthGosforthGosforth







HartlepoolHartlepoolHartlepoolHartlepoolHartlepool

HeyshamHeyshamHeyshamHeyshamHeysham


Houghton le SpringHoughton le SpringHoughton le SpringHoughton le SpringHoughton le Spring





Kingston Upon HullKingston Upon HullKingston Upon HullKingston Upon HullKingston Upon Hull

KirkbyKirkbyKirkbyKirkbyKirkby


LitherlandLitherlandLitherlandLitherlandLitherland



Lytham St Anne'sLytham St Anne'sLytham St Anne'sLytham St Anne'sLytham St Anne's





MorecambeMorecambeMorecambeMorecambeMorecambe









RochdaleRochdaleRochdaleRochdaleRochdale




ScarboroughScarboroughScarboroughScarboroughScarborough





Stockton-on-TeesStockton-on-TeesStockton-on-TeesStockton-on-TeesStockton-on-Tees



WhitehavenWhitehavenWhitehavenWhitehavenWhitehaven

Whitley BayWhitley BayWhitley BayWhitley BayWhitley Bay




BlackpoolBlackpoolBlackpoolBlackpoolBlackpool


LeicesterLeicesterLeicesterLeicesterLeicesterNorwichNorwichNorwichNorwichNorwich


8 Market Leaders

Rajar’d Stations97.2 Stray FM

Dearne FM KCFM

KL.FM 96.7 Lincs FM 102.2

(inc. Compass FM & Rutland Radio)

Minster FMPeak 107Pulse 2

Radio Mansfield 103.2 Ridings FM Rother FMThe Pulse Trax FM

Yorkshire Coast Radio

Sim’d StationFresh Radio

Reaching 1.1m adults, (24%)10.3 million Hours



First Radio Yorkshire Region
















BeverleyBeverleyBeverleyBeverleyBeverleyBingleyBingleyBingleyBingleyBingley






BridlingtonBridlingtonBridlingtonBridlingtonBridlington







ChesterfieldChesterfieldChesterfieldChesterfieldChesterfield
























Kingston Upon HullKingston Upon HullKingston Upon HullKingston Upon HullKingston Upon Hull

LancasterLancasterLancasterLancasterLancaster

LeighLeighLeighLeighLeigh

LichfieldLichfieldLichfieldLichfieldLichfield



LoughboroughLoughboroughLoughboroughLoughboroughLoughborough








Newton-le-WillowsNewton-le-WillowsNewton-le-WillowsNewton-le-WillowsNewton-le-Willows


OrrellOrrellOrrellOrrellOrrell









ScarboroughScarboroughScarboroughScarboroughScarborough



SkelmersdaleSkelmersdaleSkelmersdaleSkelmersdaleSkelmersdale



SwadlincoteSwadlincoteSwadlincoteSwadlincoteSwadlincote

TamworthTamworthTamworthTamworthTamworth


WalsallWalsallWalsallWalsallWalsall

WarringtonWarringtonWarringtonWarringtonWarrington





LeicesterLeicesterLeicesterLeicesterLeicesterNorwichNorwichNorwichNorwichNorwich


7 Market Leaders

Rajar’d Stations

96.4 The EagleCounty Sound 1566

Mix 96Reading 107 FM

Kestrel FMKestrel South (Delta FM)

Sim’d stationsSpectrum – London and M25

Reaching 255,000 adults, (24%) 2.1m Hours

37% local commercial mkt shareSource Rajar/Ipsps MORI/RSMB PE June2010

First Radio London & M25 Region

LondonLondonLondonLondonLondon

EastleighEastleighEastleighEastleighEastleigh

BanburyBanburyBanburyBanburyBanbury

NewburyNewburyNewburyNewburyNewbury

WinchesterWinchesterWinchesterWinchesterWinchester

OxfordOxfordOxfordOxfordOxford

BasingstokeBasingstokeBasingstokeBasingstokeBasingstoke

ReadingReadingReadingReadingReading

FleetFleetFleetFleetFleet


FarnhamFarnhamFarnhamFarnhamFarnham

AldershotAldershotAldershotAldershotAldershotFarnboroughFarnboroughFarnboroughFarnboroughFarnborough


FrimleyFrimleyFrimleyFrimleyFrimleyCamberleyCamberleyCamberleyCamberleyCamberley


WindsorWindsorWindsorWindsorWindsor

CheshamCheshamCheshamCheshamChesham

GuildfordGuildfordGuildfordGuildfordGuildford

WokingWokingWokingWokingWoking

EghamEghamEghamEghamEgham

ChertseyChertseyChertseyChertseyChertsey


RickmansworthRickmansworthRickmansworthRickmansworthRickmansworth



EsherEsherEsherEsherEsher

HarpendenHarpendenHarpendenHarpendenHarpenden

DorkingDorkingDorkingDorkingDorking

LeatherheadLeatherheadLeatherheadLeatherheadLeatherhead

HorshamHorshamHorshamHorshamHorsham


EpsomEpsomEpsomEpsomEpsomEwellEwellEwellEwellEwell


Welwyn Garden CityWelwyn Garden CityWelwyn Garden CityWelwyn Garden CityWelwyn Garden City

ReigateReigateReigateReigateReigate


CrawleyCrawleyCrawleyCrawleyCrawley

Potters BarPotters BarPotters BarPotters BarPotters BarCheshuntCheshuntCheshuntCheshuntCheshunt

HoddesdonHoddesdonHoddesdonHoddesdonHoddesdon


HarlowHarlowHarlowHarlowHarlow


DartfordDartfordDartfordDartfordDartford

Royal Tunbridge WellsRoyal Tunbridge WellsRoyal Tunbridge WellsRoyal Tunbridge WellsRoyal Tunbridge Wells

TonbridgeTonbridgeTonbridgeTonbridgeTonbridge



GravesendGravesendGravesendGravesendGravesend



RochesterRochesterRochesterRochesterRochester

MaidstoneMaidstoneMaidstoneMaidstoneMaidstone

ChathamChathamChathamChathamChatham

BraintreeBraintreeBraintreeBraintreeBraintree


RayleighRayleighRayleighRayleighRayleigh

Southend-on-SeaSouthend-on-SeaSouthend-on-SeaSouthend-on-SeaSouthend-on-Sea

SittingbourneSittingbourneSittingbourneSittingbourneSittingbourne

AshfordAshfordAshfordAshfordAshford


WhitstableWhitstableWhitstableWhitstableWhitstable

CanterburyCanterburyCanterburyCanterburyCanterbury


SouthamptonSouthamptonSouthamptonSouthamptonSouthampton

IpswichIpswichIpswichIpswichIpswich

3 Market Leaders

Rajar’d Stations

Wave 102 FMKingdom FMCentral FM

Original AberdeenL107

Sim’d StationsSuperStation-Orkney

Perth FM

Reaching 243,000 adults (14%)

1.6m Hours9% local commercial mkt share


First Radio Scotland Region

GlasgowGlasgowGlasgowGlasgowGlasgowEdinburghEdinburghEdinburghEdinburghEdinburghAirdrieAirdrieAirdrieAirdrieAirdrie

ArbroathArbroathArbroathArbroathArbroath

ClydebankClydebankClydebankClydebankClydebank

CumbernauldCumbernauldCumbernauldCumbernauldCumbernauldDumbartonDumbartonDumbartonDumbartonDumbartonDunfermlineDunfermlineDunfermlineDunfermlineDunfermline

East KilbrideEast KilbrideEast KilbrideEast KilbrideEast Kilbride

ElginElginElginElginElginFraserburghFraserburghFraserburghFraserburghFraserburgh

GlenrothesGlenrothesGlenrothesGlenrothesGlenrothes

InvernessInvernessInvernessInvernessInverness

KilmarnockKilmarnockKilmarnockKilmarnockKilmarnock

PaisleyPaisleyPaisleyPaisleyPaisley

PerthPerthPerthPerthPerth

PeterheadPeterheadPeterheadPeterheadPeterhead

StirlingStirlingStirlingStirlingStirling

AberdeenAberdeenAberdeenAberdeenAberdeen

DundeeDundeeDundeeDundeeDundee

First Radio Live!Clients are able to access

Live Streaming or Sound of Stations for our stations

StationsMaps of all our stations and Rajar figures are available

First Radio Regional Pages

Detailed promotion of First Radio Regions

CompetitionsWe have competitions

running

S&PDetails available of our S&P

opportunities

First Radio Sales Website

FRS Region Breakdowns - Q2 2010

Documents

fm perth fm

lakeland radio

radio norwichmix

radio ceredigion

spectrum radio

ashfordstar radio

effectivefirst radio

radio services