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Susan Weinschenk, Ph.D. Aka “The Brain Lady” @thebrainlady [email protected] WIAD, Milwaukee, February 2016 From Sock Hop To Snapchat: Truths And Myths About Generational Differences
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From Sockhop To SnapChat: Generational Differences

Jan 23, 2017

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Page 1: From Sockhop To SnapChat: Generational Differences

Susan Weinschenk, Ph.D.Aka “The Brain Lady”@[email protected]

WIAD, Milwaukee, February 2016

From Sock Hop To Snapchat: Truths And Myths About

Generational Differences

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People Have Mental Models

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“Greatest”over 90

“Silent”70 to 89

“Baby Boomers” 50 to 69

“Gen X”35 to 50

“Millennial” (Gen 1.0)20 to 34

“Gen Z” (Gen 2.0)

5 to 19

“Gen 3.0” 0 to 4

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You May Not Be Your Target Audience

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“Baby Boomers” 50 to 69

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“Gen X”35 to 50

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“Millennial” (Gen 1.0)20 to 34

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“Gen Z” (Gen 2.0)

5 to 19

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“Gen 3.0” 0 to 4

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36% of babies had swiped a touch screen before age 1

36% of babies had used an app before age 2

38% of toddlers had used a mobile or tablet device for at least an hour a day

(Hilda Kabali, 2015)

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The median age of someone in the US is ___.

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The median age of someone in the US is 37

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The median age of a person on the planet is __

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The median age of a person on the planet is 29.9

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Myth Or Truth?

There are more Americans over the age of 65 than under the

age of 14

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Myth Or Truth?

There are more Americans over the age of 65 than under the

age of 14

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Myth Or Truth?

0-14 make up 20% of the population (~60 million)

65+ make up 13% of the population (~40 million)

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Myth Or Truth?

Baby boomers don’t use Twitter as much as

younger generations

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Myth Or Truth?

Baby boomers don’t use Twitter as much as

younger generations

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Myth Or Truth?

The majority of “rich” people (over $200k/year) are Boomers

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Myth Or Truth?

The majority of “rich” people (over $200k/year) are Boomers

(30% are Gen X’ers)

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Myth Or Truth?

Millennials don’t have money.

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Myth Or Truth?

Millennials don’t have money.

If you have net worth of $10,000 than you are wealthier than half of everyone under the age of 35

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Myth Or Truth?

Millennials are so bored with life most of them just look at their

phone for no reason at all. They just stare at it.

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Myth Or Truth?

Millennials are so bored with life most of them just look at their

phone for no reason at all. They just stare at it.

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Myth Or Truth?

76% of cell owners ages 18 to 29 use their phone at least occasionally in public for no particular

reason, just for something to do.

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Myth Or Truth?

Half of Millennials still live with their parents

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Myth Or Truth?

Half of Millennials still live with their parents

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Myth Or Truth?26% of Millennials still live with their parents

(the same percentage as in 2007)

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Myth Or Truth?

Half of independent Millennials (not living in dorms or

w/parents) live with a roommate who is not a spouse or partner

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Myth Or Truth?

Half of independent Millennials (not living in dorms or

w/parents) live with a roommate who is not a spouse or partner

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Myth Or Truth?

Baby boomers use Linked In less than Gen Xers

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Myth Or Truth?

Baby boomers use Linked In less than Gen Xers

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Myth Or Truth?

More than 90% of Internet Gen 2.0 (under 17) have a Facebook

account

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Myth Or Truth?

More than 90% of Internet Gen 2.0 (under 17) have a Facebook

account

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Myth Or Truth?

71% of Gen 2.0 have a Facebook account

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Myth Or Truth?

2016 will be the first election in which all Millennials will be old

enough to vote

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Myth Or Truth?

2016 will be the first election in which all Millennials will be old

enough to vote

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Myth Or Truth?

Millennials read, on average, fewer books than previous

generations (includes e-books)

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Myth Or Truth?

Millennials read, on average, fewer books than previous

generations (includes e-books)

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Myth Or Truth?

More than half of Internet Gen 2.0’rs (under 17) use Instagram

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Myth Or Truth?

More than half of Internet Gen 2.0’rs (under 17) use Instagram

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Myth Or Truth?

More Internet Gen 2.0’rs (under 17) use Snapchat than Twitter

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Myth Or Truth?

More Internet Gen 2.0’rs (under 17) use Snapchat than Twitter

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Myth Or Truth?

41% of Internet Gen 2.0’rs (under 17) use Snapchat,

only 33% use Twitter

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Myth Or Truth?

27% of all video game players are over 50

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Myth Or Truth?

27% of all video game players are over 50

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Myth Or Truth?

27% of all video game players are over 50

There are the same number of people over 50 who play games as there are people

ages 18-35, or under 18

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Myth Or Truth?

By 2025 40% of all consumers will be Gen

2.0’ers

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Myth Or Truth?

By 2025 40% of all consumers will be Gen

2.0’ers

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For a Resource list send your email address to:

[email protected] and reference: Generation Resource List

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Susan Weinschenk, Ph.D.@thebrainlady

[email protected]