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FROM ROAD TRIP TO GREEN TRIP
The Road Trip campaign is now the Green Trip campaign!
• 15 influencers in 5 countries
• More than 70 green initiatives visited, majority EU-related
• Focus on Gen-Z (16-24 years, digital natives) and influencer
communication to reach this new audience
• Direct and active involvement of audience through challenges
• Follow us! Dingdongchallenge.eu
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